1 physical address, 2 live GMBs for 2 different businesses
-
We recently have a chiropractor client who came to us to do SEO for his newly opened myotherapy practice. We were very surprised he managed to request and got approved a GMB for the myotherapy practice under a different business name but the exact same address. Has there been changes in Google policy recently that 2 businesses are able to share the one same address? If we built citations for the myotherapy practice with the same address, will it send conflicting signals to Google? His chiropractor practice is currently ranking no. 1 in local pack and SERP for his main keyword "chiropractor + location".
Any insight would be greatly appreciated!
-
Hi Gavo,
My apologies for the delayed reply, as I've been away for the past 10 days. I think you're right to feel some concerns and have some questions about what your client is doing. If the myotherapy is just a service his chiropractic office is offering, then he shouldn't be building out new listings for it. Google's policy on this hasn't changed.
However there are some nuances to the scenario, like:
-
Did he legally register this with government agencies as a new, completely distinct business
-
Does he have a unique phone number for the business, being answered "Myotherapy Office" instead of "Chiropractic Office" when patients (or Google) phone in?
-
Is the myotherapy part of the business open at separate hours from the chiro business?
There could, potentially, be cause for treating the two models as separate, but you'll need to know the complete details before making an educated guess as to whether the owner is putting himself at risk for suspension.
-
-
Hi Gavo,
The point is that Google doesn't know that this is the 'same' company actually (just with a different name).
Think about that: Having different companies with different names at the same address is very common, i.e. they are located at the same address. We have about half a dozen companies in our house (same address).
I don't think this makes sense for him if he does exactly the same business with the 2nd company name...Then I would remove the 2nd listing. If he is doing two businesses under two different names at the same address it should be OK.
We are doing and having the later thing actually. 2 different companies, with 2 names (same people; always we) doing 2 different business at the exact same address.
Hope this helps.
Cheers,
Cesare
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best address to use on Google business listing for youth sports program
Hello, Moz Community! I'm helping a friend with some local marketing for his youth sports program. He trains his kids at a community center and a public park where court times are managed by the city. His address in his Google business listing is currently the community center, but that is shared with multiple businesses including the community center itself. I know he needs an address that is unique to his business, but he lives outside of the city in which his program is located. Our goal is to boost exposure in the city in which his program is located. Since 1) his business address is located outside of the city in which he conducts business and 2) the addresses at which he conducts his business is utilized by multiple businesses including the actual property owner, what options do I we have for an address that Google will recognize as valid and won't cause ranking issues? If there is nothing we can do in the current situation, what are steps we can take to address this issue for his business? Thanks a lot!
Local Listings | | Tony_GP0 -
Google my business: How "Listing on Maps" are calculated? They are too high for us!
Hi Moz community, Our business listing on Google show some unbelievable statistics. According to their insights, we have 21K "Listing on Maps" and 1K "Listing on Search". This is impossible. Have you ever faced this? How these are calculated? There is no way that our business will be searched 20 times more on maps than usual search. Please clarify. Thanks
Local Listings | | vtmoz1 -
NAP-safe way to display second address (P.O. box) on website?
I understand that only listing one address on a company website helps maintain NAP consistency, but is there a way to safely have a second address listed? A client of ours recently asked us if we could put their P.O. box address up on their website, so that THEIR clients would be able to conveniently look it up when mailing in documents, paperwork, checks, etc. They presently have their physical office address listed on their site, as well as in local listings. One idea we had would be to have the P.O. box address listed only on an image, so the crawler won't see the address, but there are potential accessibility issues with that solution. Would any specific kinds of markup or meta tags prevent the P.O. box from getting picked up and causing NAP confusion in local listings? Or am I simply overthinking this one? Thanks!
Local Listings | | BrianAlpert780 -
If I have 2 brick and mortar stores in the same city, do I need to pay BOTW twice?
I am building citations for 2 brick and mortar stores for the same company that are in the same city. Since they are in the same city, I have not create individual landing pages. Just one locations page with both store addresses. We already purchased BOTW for the first location.
Local Listings | | PrivateUser0 -
Local business with many locations
Hi guys So ive been helping a local business out with their Google my business pages, they have them set up over several different accounts, which I dont think is a problem, however am sure its more helpful having them under one login, does this matter so much ? They are one company, however the titles for their business listings are all different, they have stuck some keywords into the business titles and the area, I am guessing the title for the different businesses in different citys should all be the same just the company name ? is this correct as they need to be consistent dont they ? As i am sure WH smiths for example all their business listings in different citys are just WH smiths and not with some keywords after each different branch ? I just wanted to check this up, and make sure I wasnt messing up someones listings lol !! J
Local Listings | | MrWoc0 -
Different phone numbers in local listings
We are setting up Google My Business for a client who has multiple locations around the country. They use different phone numbers to track enquiries from different sources - Yell, Google+, Direct Web Traffic, PPC etc. Therefore the phone numbers can be different between Google My Business and local listings. How much does/would this affect the Local listing? It may appear that Google is penalising for businesses try to understand their customers and where they come from!
Local Listings | | Astute-Media0 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0 -
Google Plus Business (How to replicate categories from Places)- Advanced
I'm very familiar with local promotion. However, I work in some fairly competitive local markets and in most cases only a few dominant keywords are necessary for the client to perform well. With new clients who aren't grandfathered into the old places interface, I cannot setup custom categories. This is known to everyone, but what I would REALLY appreciate is if someone could explain how I can at least to some degree replicate that targeting? To put it in perspective, for the standard categories (through Google Plus Business) my client rank very well; thus you can assume the client's local strength is solid; but when it comes to the few specific terms I need, I can't see to replicate the effect. Please help... anyone! 🙂
Local Listings | | mgordon0