Drop in Traffic
-
We recently went through a server upgrade, including SSL, Encryption, Browser Caching and Image Compression. Most articles I've read, state there will be a slight decrease in traffic shortly after launching before an increase from the normal volume. However, we launched over 3 weeks ago and our traffic has dropped consistently since.
Question1: What would be an average length of time after implementing this type of update to rebound from the drop?
Question 2: I follow Moz to the letter and have scores of 97 and 99 ,from the optimize a page section, for most of our product pages targeted keywords. What recommendations do you, my friends in the Moz Community, suggest we do next?
TY in advance, you input is very valuable to me.
KJr
-
Lots of people have problems with redirecting old URLs to new URLs, making sure they are done properly, making sure that none were left behind, putting them in the right format and order in the .htaccess document.
-
TY William,
All the pages have been optimized for the target terms, an I can confirm there are 0 no-follow's on our site. I check our site against the top 10 competitors monthly, we consistently stay very stable or better than our competition. Our rankings have not dropped, we rank top 3 for 125+ of our 175+ kw's. Lastly, I add, edit and improve content weekly, that is kw rich.
I appreciate your reply, lots of great advice, we have followed that for over 2 years, That' why we're so perplexed.
KJr
-
Make sure to go through everything to make sure no one accidentally put no-follow or no index tags on any of your content. If all your tags are ok and you have optimized the content to target the correct terms to the specific pages, you may need to do some analysis of the sites that have moved up above yours. If your site had little or no offsite SEO during an extended period check and see if the competition has picked up a lot of high-quality backlinks.
Keep your content fresh and keep adding to it on a regular basis if possible. Also, make sure you have some form of outreach and try to get as many high-quality backlinks from sites related to your content. Links from high-quality sites that get a lot of traffic will get your site more referral traffic and the search engines should start pushing your rankings back up.
Best Regards
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding canonical affect traffic to the non canonical page?
We have three URLs that have the same content but all three are getting traffic.
On-Page Optimization | | NanditaKraman1 -
Does Google's algo look at all traffic mediums with regs to onpage metrics or only organic traffic metrics?
Hi folks, This is something I've pondered for a while. I've ask a couple of Googlers but no reponse yet and I don't I'll get one! In your opinion, do you think Google looks at on page metrics like bounce rate for example from all traffic mediums (organic, paid, email, social referral etc etc) or they only look at on page metrics from organic traffic? I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's search algo no matter of the referring medium, or do Google only look at onpage metrics on visits which came to the site via organic search as a medium. Option 1 As a very simplified example: Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from all mediums compared to website B which has a bounce rate of 50% from all mediums. Option 2 Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from organic traffic only compared to website B which has a bounce rate of 50% from organic traffic only. I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts. If you think the also uses one or the other, can you give an insights/proof of one or the other? For me it would make sense for them only to use onpage metrics from sessions which came from organic seach traffic, but who knows! Merci buckets, Gill.
On-Page Optimization | | Cannetastic0 -
Index dropped 20 pages at once since yesterday
Hi community, I just realized that my indexed pages dropped from the amount of 95 to 75 and I don't know why. I did some title tag arrangements because we are launching with our first product (before that it was just a blog). I did these changes 1 week ago and fetched to google the homepage and some subdomains. Thanks for your help. Kind regards Marco
On-Page Optimization | | Marc19870 -
Rankings dropped overnight
We have been doing some optimization for a client. They were not ranked for many keywords before we started, and up until last week 10 were on page 1, with the the last few following closely behind. Everything was moving in the right direction. In this weeks ranking report every one has dropped significantly and some 30 places in one week. We have made no significant changes to the site in the last few weeks. The only issue we picked up on was the slow site speed on their current host 1&1. Any ideas what could have caused the site to have lost ground on all rankings so significantly?
On-Page Optimization | | FLDESIGN0 -
I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
We want to "revamp" our client's website, by improving the overall looking (content, images, structure). Our client is a small retail business but wants to have more traffic. What advice can you give me ?
On-Page Optimization | | marketingmedia.ca0 -
Should I redirect mobile traffic to a different url? Will it hurt SEO?
I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that. Any thoughts?
On-Page Optimization | | SamCUK0 -
Long tail traffic - what is the best way to go back and add focus to repetitive long tail keywords?
Hey everybody, So, our niche doesn't have a million and a half searches per month, which makes a handle full of visitors look mighty enticing to a CMO Our price point is very high too, so to the question, is it worth taking the time to put a whole new content strategy in line for a few new visitors, the answer is yes. Now's the hard part. How on earth do I make 1,000 pages for similar topics? Is making new pages the best way to go about this? (probably so right? It's the only thing that I can see that would certainly increase likelihood of being more relevant, plus if I don't I will be missing out on the benefits of beefing up our site, AND the opportunity to more specifically answer a users query.) With phrases like "keyword" and "aftermarket keyword," the searcher is asking for two totally separate collections of results. I'm always reading about the importance of being there throughout the buyers complete purchasing /research process, which makes me think that considering doing anything other than creating unique pages is simply missing out.. Suggestions? Massive Content Strategy Help? Anybody? Thanks, TA
On-Page Optimization | | TylerAbernethy0 -
Can Anyone Explain Ranking Drop?!?
Good Morning, I'm hoping someone out there can try and help me figure out what has caused my site to drop from #6 to #10 to #14 and now #19 for my main keyword.. ( My Site is : http://goo.gl/JgK1e ) I am convinced that my site has the best/most unique content in this niche. Every other site uses the same manufacturer descriptions and info and i have added text to certain pages to try and give them more unique content. I believe that my site is very easy to use and navigate, and should be considered a great user experience... Any guidance or help would be greatly appreciated.... Thanks
On-Page Optimization | | Prime850