Hreflang made simple
-
I have a client with a Shopify site. It is a clone of the 'main' website which is a .co.uk domain.
Client wants to use .com.au for Australia and New Zealand. All are English language.
How should we structure hreflang tags?
Or is there a better way to target the .com.au website at Australia/New Zealand?
-
In fact, what the client really wants is this...
... any user in the UK who:
- clicks on a link from social media (which goes to domainname.com)
- searches google for domainname.com
- types in the URL domainname.com
... ALWAYS be redirected to "domainname.co.uk" so they only see what the client sells direct from the UK. This sounds to me way beyond just hreflang. This sounds like it might need some kind of redirection based on IP?
-
OK, thanks Gianluca.
So how would you specify hreflang so that...?
- domain.co.uk is visible in UK SERPs
- domain.com is visible in all other SERPs
-
Believe none blindly :-), however, trust more people who do International SEO since ages like me or Aleyda or David Sottimano.
-
Thank you Gianluca. I will certainly checkout that deck.
But (groan)... classic SEO experience here. One expert says 'black' then next says 'what'. Who are we to believe?
-
That post on SEOChat, albeit correct in the basics, is frankly old (it still suggests to use Dmoz, which doesn't exist since at least 1 year).
I suggest you view this slide deck by Aleyda Solís: https://es.slideshare.net/aleydasolis/speaking-in-tongues-establishing-a-successful-international-web-presence-smxeast.
-
Ehmm... sorry to say that you're totally wrong... having 3 sites using the same language and using the same exact content, even if you geo-target them, they still are the best example of exact match duplicate content... and only implementing the hreflang you can avoid to see them filtered or 1 appearing in the wrong SERPs.
-
Very nice, I've found Moz's International SEO guide to be helpful as well. How did you decide to proceed here? (if you don't mind me prying a bit)
-
Thanks Joe.
Found this link - by far the best I have read on geo-targeting:
http://www.seochat.com/c/a/google-optimization-help/geo-targeting-techniques-in-google-for-seo/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic drop after hreflang tags added
We operate one company with two websites each serving a different location, one targeting EU customers and the other targeting US customers. thespacecollective.com (EU customers) thespacecollective.com/us/ (US customers) We have always had canonical tags in place, but we added the following hreflang tags two weeks ago (apparently this is best practice); EU site (thespacecollective.com) US site (thespacecollective.com/us/) Literally the same day we added the above hreflang tags our traffic dropped off a cliff (we have lost around 70-80% on the EU site, and after a minor recovery, 50% on the US site). Now, my first instinct is to remove the tags entirely and go back to just using canonical, but if this is truly best practice, that could do more damage than good. This is the only change that has been made in recent weeks regarding SEO. Is there something obvious that I am missing because it looks correct to me?
International SEO | | moon-boots0 -
Hreflang tags and canonical tags - might be causing indexing and duplicate content issues
Hi, Let's say I have a site located at https://www.example.com, and also have subdirectories setup for different languages. For example: https://www.example.com/es_ES/ https://www.example.com/fr_FR/ https://www.example.com/it_IT/ My Spanish version currently has the following hreflang tags and canonical tag implemented: My robots.txt file is blocking all of my language subdirectories. For example: User-agent:* Disallow: /es_ES/ Disallow: /fr_FR/ Disallow: /it_IT/ This setup doesn't seem right. I don't think I should be blocking the language-specific subdirectories via robots.txt What are your thoughts? Does my hreflang tag and canonical tag implementation look correct to you? Should I be doing this differently? I would greatly appreciate your feedback and/or suggestions.
International SEO | | Avid_Demand0 -
Hreflang missing
Hi everybody, I cannot find the hreflang in the source code neither in the sitemaps but Google search console is showing me the tag. Did anyone have this problem? Or does anyone know how to check it? I scanned the site and no tool detected the hreflang in it. Thank you.
International SEO | | poliedric0 -
International SEO & Duplicate Content: ccTLD, hreflang, and relcanonical tags
Hi Everyone, I have a client that has two sites (example.com & example.co.uk) each have the same English content, but no hreflang or rel="canonical" tags in place. Would this be interpreted as duplicate content? They haven't changed the copy to speak to specific regions, but have tried targeting the UK with a ccTLD. I've taken a look at some other comparable question on MOZ like this post - > https://mza.seotoolninja.com/community/q/international-hreflang-will-this-handle-duplicate-content where one of the answers says **"If no translation is happening within a geo-targeted site, HREFLANG is not necessary." **If hreflang tags are not necessary, then would I need rel="canonical" to avoid duplicate content? Thanks for taking the time to help a fellow SEO out.
International SEO | | ccox10 -
Hreflang problem?
Hello, We do have a client with a site in multiple versions (one domain per country). French and Spanish versions work really fine, but the problem comes up with the .com and .co.uk versions. This is my hreflang piece of code: When I go to Google.co.uk and search the exact match domain keyword "how much cost an app", I only find the howmuchcostanapp.com domain (1st or 2nd page) instead of howmuchcostanapp.co.uk. The UK one is not appearing! This is very strange. I have spent a lot of time trying to solve this, but I don't know what else to do. Thanks a lot in advance for your comments and help!
International SEO | | Yeeply.com0 -
Hreflang tag on every page?
Hello Moz Community, I'm working with a client who has translated their top 50 landing pages into Spanish. It's a large website and we don't have the resources to properly translate all pages at once, so we started with the top 50. We've already translated the content, title tags, URLs, etc. and the content will live in it's own /es-us/ directory. The client's website is set up in a way that all content follows a URL structure such as: https://www.example.com/en-us/. For Page A, it will live in English at: https://www.example.com/en-us/page-a For Page A, it will live in Spanish at https://www.example.com/es-us/page-a ("page-a" may vary since that part of the URL is translated) From my research in the Moz forums and Webmaster Support Console, I've written the following hreflang tags: /> For Page B, it will follow the same structure as Page A, and I wrote the corresponding hreflang tags the same way. My question is, do both of these tags need to be on both the Spanish and English version of the page? Or, would I put the "en-us" hreflang tag on the Spanish page and the "es-us" hreflang tag on the English page? I'm thinking that both hreflang tags should be on both the Spanish and English pages, but would love some clarification/confirmation from someone that has implemented this successfully before.
International SEO | | DigitalThirdCoast0 -
Upper case or/and lower case in rel="alternate" hreflang
Hi Mozzers, I have a question about the rel="alternate" hreflang tag, with an example. When I use two subfolders for two different countries/languages, for instance www.domain.com/nl-nl/ and www.domain.com/nl-en/ (for the English version) and I want to use the rel="alternate" hreflang tag, do I need to follow the ISO standards concerning Uppercase country code and Lowercase language code (en-NL)? Or is it okay to use the Lowercase country and language code (en-nl), since we also use this in the URL of the Subfolder. What does Google prefer? Thanks in advance.
International SEO | | MartijnHoving820 -
Ranking well internationally, usage of hreflang, duplicate country content
I'm trying to wrap my head around various options when it comes to international SEO, specifically how to rank well in countries that share a language, and the risk of duplicate content in these cases. We have a chance to start from scratch because we're switching to a new e-commerce platform, and we were looking into using hreflang. Let's assume an example of a .com webshop that targets both Austria and Germany. One option is to include both language and region in the URL, and mark these as such using hreflang: webshop.com/de-de/german-language-content (with hreflang de-de)
International SEO | | DocdataCommerce
webshop.com/de-at/german-language-content (with hreflang de-at) Another option would be to only include the language in the URL, not the region, and let Google figure out the rest: webshop.com/de/german-language-content (with hreflang de) Which would be better? The risk of inserting a country, of course, is that you're introducing duplicate content, especially since for webshops there are usually only minor differences in content (pricing, currency, a word here and there). If hreflang is an effective means to make sure that visitors from each country get the correct URL from the search engines, I don't see any reason not to use this way. But if search engines get it wrong, users will end up in the wrong page and will have to switch country, which could result in conversion loss. Also, if you only use language in the URL, is it useful at all to use hreflang? Aren't engines perfectly able to recognize language already? I don't mention ccTLDs here because most of the time we're required to use a .com domain owned by our customer. But if we did, would that be much better? And would it still be useful to use hreflang then? webshop.de/german-language-content (with hreflang de-de)
webshop.at/german-language-content (with hreflang de-at) Michel Hendriks
Docdata Commerce0