Bounce rate and Chrome
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My client had a large spike in their bounce rate at the end of June, 2017. After spending far too long looking around Google Analytics I discovered that the bounce rate increased 5x when version 59.0.3071.104 of Google Chrome appeared on the scene. Version 59.0.3071.102 and older had a bounce rate of about 13%. Version 59.0.3071.104 increased to 65%. Each subsequent version is about the same.FireFox, Safari and the rest are showing no significant changes.Any idea what is happening here?Many thanks.
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Thanks for the tips Seoman. Our developer uses browser testing and everything appears to be in good shape from a users perspective. Our struggle is why did Chrome, overnight, give us a 5x higher bounce rate while all other browsers stayed the same?
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Sounds like some sort of incompatibility with some features within chrome.
Bounce rate isn't necessarily a bad thing, you may find it's actually loading all the resources better and therefore they don't need to navigate to more pages to find what they are looking for. Does that make sense?
- Another thing is to try some browser testing see https://crossbrowsertesting.com and https://www.browserstack.com, assuming you can find the correct version of the browser you want to test it can be an excellent way to find issues.
- I would see if you can find a top web developer and get them to analyse it.
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