Best Method for Press Releases from an SEO Perspective?
-
Is it best practice to post your news release on your website THEN submit to distribution services/news sources, or, wait until it gets out there then just put an announcement on your website with an excerpt, and then link to the PR on the most prominent news site?
-
I would do the Press Release first, then you can change the content around, maybe add a couple paragraphs and add it to your blog if you want. Just be careful not to add many links back to your website in your press release, we usually only do 1 brand anchor link if anything.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Website SEO Implications
Hi Moz Community, A client of mine has launched a new website. The new website is well designed, mobile friendly, fast loading and offers a far better UX than the old site. It has similar content but 'less wordy'. The old website was tired, slow, not mobile responsive etc but still ranked well. The domain has marketing leading authority and link metrics. Since the launch, the rankings for virtually every word has plummeted. Even previously ranked #1 words have disappeared to page 3 or 4. New pages have different URLs (301s from the old urls are working fine) and still score the same 98% (using the Moz page optimiser tool). Is it usual to experience some short term pain, or are these rankings drop an indication that something else is missing? My theory is that the new URLs are being treated like new pages, and that those new pages don't have the engagement data which is used for ranking. Thus, despite having the same authority of the old pages, as far as user data is concerned, they are new pages and therefor, not ranking well - yet. That theory would make logical sense but I'm hoping some experts here can help. Any suggestions welcome. Here's a quick checklist of things I have already done: complete 301 redirect list
Intermediate & Advanced SEO | | I.AM.Strategist
New sitemap
Submitted to console
Created internal links from within their large blog
Optimised all the new pages (img alts, H1s etc) Extra info: Platform changed from Wordpress to Expression engine
Target pages now on level 3 not level 2 (extra subfolder used)
Less words used (average word count per page from 400+ to 250) Thanks in advance 🙂0 -
Delay release of content or fix after release
I am in the midst of moving my site to a new platform. As part of that I am reviewing each and every article for SEO - titles, URLs, content, formatting/structure, etc, etc. I have about 200 articles to move across and my eventual plan is to look at each article and update for these factors. I have all the old content moved across to the new server as-is (the old server is still the one to which my domain's DNS records point). At a high level I have two choice: Point DNS to the new server, which will expose the same content (which isn't particularly SEO-friendly) and then work through each article, fixing the various elements to make them more user friendly. Go through each article, fixing content, structure, etc and THEN update DNS to point to the new server. Obviously the second option adds time before I can switch across. I'd estimate it will take me a few weeks to get through the articles. Option 1 allows me to switch pretty soon and then start going through the articles and updating them. An important point here is the new articles already have new (SEO-friendly) URLs and titles on the new server. I have 301 redirections in place pointing from the old to new URLs. So, it's "only" the content of each article that will be changing on the new server, rather than the URLs, etc. So, I'd be interested in any suggestions on the best approach - move across to the new server now and then fix content or wait till all the content is done and then switch to the new server. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
Cookieless subdomains Vs SEO
We have one .com that has all our unique content and then 25 other ccltd sites that are translated versions of the .com for each country we operate in. They are not linked together but we have href lang'd it all together. We now want to serve up all static content of our global website (26 local country sites, .com, .co.uk, .se, etc) from one cookie-less subdomain. Benefit is speed improvement. The question is whether from an SEO perspective, can all static content come from static.domain.com or should we do one for each ccltd where it would come form static.domain.xx (where xx is localised to the domain in question)
Intermediate & Advanced SEO | | aires-fb770 -
Urgent Help - Ecommerce URL best practice for SEO
Guys i need some urgent help here as we need to get this sorted out soon. We have a page similar to wayfair shop the look: www.wayfair.com/Shop-The-Look/ What are the best practices for URL structure if we applies 2-3 filters? Is wayfair style good for SEO? FYI: We create our crawlable, link friendly AJAX website using pushstate() but unsure of the structure for this case. We followed http://moz.com/blog/create-crawlable-link-friendly-ajax-websites-using-pushstate advice.
Intermediate & Advanced SEO | | WayneRooney0 -
Help with homepage SEO please
Hi I have been looking after this site www.kids-academy.co.uk for 3 weeks now. I spotted that links were a major problem with the site and started to strip out the black hat inbound links straight away. I have also been doing some onsite optimisation for the main areas I have been asked to focus on. This saw results within a week for the subpages which is great. however, the design of the site meant there were no landing pages for the categories and the menu is a permanent "fixture" called a megamenu. I have advised /landingpages were needed not only for the ease of the end user to find what they need but also for SEO. Now the issues I have are that due to the menu style, it sees every one of those links within the homepage - over 200 links! I am wondering if I should nofollow some of them, or get them to change the style of the menu as surely this is having a direct result on the homepage and landing pages just not being seen at all within Google (as normal - Bing and Yahoo love the site). There is a lot of work to do on this site, but I would have thought to have seen some movement on the homepage at least by now. Any help is much appreciated. (Please note, there are some duplicate pages on there at the moment as I amalgamated some of the pages together last night and need to redirect these but I am having issues with redirect loops so those are not a contributing factor as this is a recent change). Thanks
Intermediate & Advanced SEO | | LeanneSEO
Leanne0 -
Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
Hello all! We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input. Thanks!
Intermediate & Advanced SEO | | unitedfitness0 -
SEO for a plumber?
Hello, How does a small, local business win at SEO (without abusing directories, articles, and paid links)? It seems that everyone is saying "create unique content", but that just doesn't seem realistic for a small plumber in a big metro area. One might suggest coming up with helpful articles about plumbing tips, etc., but there are thousands of spun articles on article directories already. On page optimization is in place, we are listed in the main directories, we've asked the people we know to link to us, and we are engaged in social media. What would you recommend next? Thanks, Will
Intermediate & Advanced SEO | | WillWatrous0 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0