Best practice to redirect all 404s?
-
Hey is it best practice to redirect all 404 pages.
For example if the 404 pages had 0 traffic and no links why would you need to redirect that page?
Isn't it best practice just to leave as a 404?
Cheers.
-
Hey is it best practice to redirect all 404 pages. If the page that was taken down has no inbounds links or a relevant substitute landing page, 404's are fine.
For example if the 404 pages had 0 traffic and no links why would you need to redirect that page? If it has a contextual-relevant landing page, use a 301. Even it has no traffic, it may have organic rankings and/or traffic until it gets dropped from the serps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice for disallowing URLS with Robots.txt
Hi Everybody, We are currently trying to tidy up the crawling errors which are appearing when we crawl the site. On first viewing, we were very worried to say the least:17000+. But after looking closer at the report, we found the majority of these errors were being caused by bad URLs featuring: Currency - For example: "directory/currency/switch/currency/GBP/uenc/aHR0cDovL2NlbnR1cnlzYWZldHkuY29tL3dvcmt3ZWFyP3ByaWNlPTUwLSZzdGFuZGFyZHM9NzEx/" Color - For example: ?color=91 Price - For example: "?price=650-700" Order - For example: ?dir=desc&order=most_popular Page - For example: "?p=1&standards=704" Login - For example: "customer/account/login/referer/aHR0cDovL2NlbnR1cnlzYWZldHkuY29tL2NhdGFsb2cvcHJvZHVjdC92aWV3L2lkLzQ1ODczLyNyZXZpZXctZm9ybQ,,/" My question now is as a novice of working with Robots.txt, what would be the best practice for disallowing URLs featuring these from being crawled? Any advice would be appreciated!
Intermediate & Advanced SEO | | centurysafety0 -
Is it worth redirecting?
Hello! Is there any wisdom or non-wisdom in taking old websites and blogs that may not be very active, but still get some traffic, and redirecting them to a brand new website? The new website would be in the same industry, but not the same niche as the older websites. Would there be any SEO boost to the new website by doing this? Or would it just hurt the credibility of the new website?
Intermediate & Advanced SEO | | dieselprogrammers0 -
Setting up 301 Redirects after acquisition?
Hello! The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority. Please help! Thanks
Intermediate & Advanced SEO | | Colin.Accela0 -
Should I redirect images when I migrate my site
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though). Current image slugs are like:
Intermediate & Advanced SEO | | ArchMedia
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458 Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpg All content pages on the new site will have the same slugs as on the old site. Should I go through the trouble of redirecting all these images?0 -
SEO Best practice for competitions
I am considering running a competition and wanted to get some feedback on SEO Best Practice. We will have a unique competition URL - following the completion of the competition it will be 301'd to home page Every entrant will be given a unique URL for the competition to share, if someone enters using there URL they get an extra ticket. This means we will create a large number of new unique URL's over a short period of time, the pages however will have the same content. Is this potentially bad for Duplicate content?Any advice? Perhaps a canonical tag on all unique competition entrant URLs? Any other considerations?
Intermediate & Advanced SEO | | RobertChapman0 -
What's the best SEO practice for having dynamic content on the same URL?
Let's use this example... www.miniclip.com and there's a function to log in... If you're logged in and a cookie checks that you're logged in and you're on page, let's say, www.miniclip.com/racing-games however the banners being displayed would have more call to action and offers on the page when a user is not logged in to entice them to sign up but the URL would still be www.miniclip.com/racing-games if and if not logged in, what would be the best URL practice for this? just do it?
Intermediate & Advanced SEO | | AdiRste0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1 -
Cookies and redirects - what are the negative effects?
I am advising a client who wants to streamline their online customers experience through the use of cookies. The first time someone visits mysite.com, they will visit the normal index page, and on that page will be asked to identify themselves as a Personal or Business customer - and taken through to a relevant page. This will result in a cookie being added. The next time they come back to mysite.com, the cookie will automatically direct them from the index page to mysite.com/personal/ or mysite.com/business/. My question is, what are the SEO implications of this, especially given the fact the index page is their primary landing page for almost all organic traffic? Bots I realise that googlebot etc do not store cookies, so this should result in no change from the bots perspective (i.e. no redirect) but is it that simple? In effect we'll be showing the bot one thing and second time + visitors something else. Is this not effectively cloaking? All advice gratefully received!
Intermediate & Advanced SEO | | seomasters0