SEO for Videos and Infographics
-
Hi Mozers,
When optimizing videos and infographics does it helps to put the word "video" or "infographic" in the browser title and H1?
Any guidance is much appreciated!
Yael
-
That will help if your video is about other videos, or you made an infographic about other infographics, or if you're specifically optimizing for a term like "housekeeping video" or "housekeeping infographic".
Optimizing for either of these two things can be pretty tricky and have separate guides. I'd recommend breaking them into two topics. For example, video optimization is extremely nuanced. Are you trying to rank higher in the organic listings because you noticed that videos are ranking highly, or are you trying to move up in a carousel? Or are you trying to use the video to curate backlinks and social shares? Are you trying to promote an already created video or did you create the video with a specific goal and strategy in mind?
Answering these questions really affects a ton of of your Video SEO strategy, right down to where you host it and how you promote it. I wrote an in depth article on this earlier this year that I think will help you and answers a few questions you may have: https://www.linkedin.com/pulse/video-seo-2018-beyond-brett-elliott/
For infographics, I don't have a great resource handy, so I'll have to defer to someone else who has a bit more experience. Mostly I've seen or been involved with using infographics as link-bait and that's about the extent of it for me.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
Can I make iframe video SEO friendly?
Hello there, Is it possible to make iframe SEO friendly? I have to use iframe to add video to the page. I know I can use the name and title attributes, but will it help to rank my page? Also can I put alternative content to describe the video? some iframe examples: <iframe<br>name="example-name-a"
Image & Video Optimization | | BBI_Brandboost
width="300"
height="300"
src="example-a.html">
Alternate content video a</iframe<br> <iframe <br="">name="Example-video-name-b"<br /> title="Example-video-title-b"<br /> width="300"<br /> height="300"<br /> frameborder="0"<br /> src="example-b.html"><br /></iframe>0 -
Video Editing tools
Can anyone list me the best video editing tools. I am currently using camtasia studio but the quality is poor. Any tutorials and list of equipments to create a good quality video,Any help is appreciated.
Image & Video Optimization | | sobanadevi2 -
Video Marketing - Who will host them
Hey guys, I'd like to get going with video marketing and our product best matched with video. I have these things that I am not sure on what direction to take... 1. We have youtube, vimeo and our website. *What goes to what? Or vimeo embedded in website and youtube as is? *A video transcription should be done in the website to help search engines right? *Isnt it duplicate if its in youtube and another one embedded in the site from vimeo? Your thoughts and rationale will be greatly appreciated! Thanks! Jac
Image & Video Optimization | | jacreyes0 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
Local SEO
To date local SEO seems to be the weak part of my SEO efforts. Are there any good references for local SEO?
Image & Video Optimization | | casper4340 -
What is the best way to host a video on my site from a SEO perspective?
Hi, we are in the process of creating a video about a topic that is highly relevant for our customers. Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free. What is the best way to do this and still receive maximum SEO juice? If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site. One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better. Any tips will be highly appreciated! If you have anyother tips regarding video content then the same of course! Many thanks! Daan
Image & Video Optimization | | daan.loening0