Optimized URL?
-
Hi Mozers,
We're trying to come up with an SEO friendly URL.
Does it make sense to re-order primary-secondary-tumor to secondary-primary-tumor because "primary tumor" has high volumes and thus those two words should be adjacent?
Any advice is appreciated!
Yael
-
Thank for your advice, I was thinking the same thing!
-
Hi there!
My advise is to go with whats best for your coherence in the whole site's URL structure. Always focus on bringing usability and be understandable for humans.
Dont always focus on the higher volume keywords, as they might be harder to rank for and those easier could bring much more qualified traffic and/or conversions
That said, i'd go with domain.com/categ/primary-tumor/For further info, some really good and qualified comments on the topic:
Keep a simple URL structure - Google Search Console Help The Importance of URL Structure According to Google - The SEM Post
15 SEO Best Practices for Structuring URLs - Moz Blog
URL best practices - Moz Learning Center
8 SEO Tips to Optimize Your URL Structure - SearchEngine journalHope it helps.
Best luck.
GR
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URL for SEO
Hi folks, I'm a total newbie so please go easy. I've published 4 blogs on my website and am using the free Yoast plugin to guide me on my SEO. The blogs have been promoted in various places using organic and paid social. However, the more I look into SEO the more I'm realising that I did literally NO keyword research and the keywords I'm using are pretty useless. The question is this: it should be easy enough for my to change the content of the blog, the meta description etc to reflect the new keywords, but what about the URL / slug?. Is there any way to change this without causing me a massive headache or does having my new keywords in the slug even matter? Thanks, Mike.
Keyword Research | | Veevlimike0 -
Does optimization of PDF files for search matter in 2017?
Does optimization of PDF files for search matter in 2017? If yes, what is the optimal way to do it? Is there a risk that it will compete for rankings with the parent page that is it's linked to?
Keyword Research | | Scratch_MM1 -
General Advice or Strategies on optimizing Non-Plural and Plural
Moz, I was just looking for any insights, advice, personal experiences in optimization for keywords that have Non Plural and Plural variants, Basically from my keyword and traffic research i have gathered the majority of the search traffic i am looking to gain is coming through the singular spelling of the keyword i am currently optimizing and updating our page for, From experience with this we have always ranked for the general non plural quantity page and brought traffic from both, My Example : Our lollipops page which has meta information targeted towards 'Lollipops' rather than the singular 'Lollipop' but links to Singular information pages that are targeting the singular word 'Lollipop' This way seemed to make sense as it wouldn't be good for user experience to have titles and headers on a page listing multiple products as a single instance, the content of the page would mostly reflect this targeting also, To make things worse the page language and content is in German where their seems to be many ways of saying the same word from my understanding, Am i doing the right thing in not sacrificing my user experience to target the singular version of the word ? Just some advice please? Apologies i struggled to get my question across well, Thanks James
Keyword Research | | Antony_Towle0 -
Any way to track rank of a URL for keyword BEFORE setting up in Rank Tracker?
Hello all I realize this data is probably impossible to get but thought I would take a chance and ask. Anyone know of a way to see ranking for a URL for a keyword before being setup in Rank Tracker? Would love to see how a URL moved up and down over time prior to tracking. I know its a long shot but if anyone knows its the Moz community! Have a great day people.
Keyword Research | | S2RSolutions0 -
Do you avoid the use of stop words in your keyword optimization?
For example, for the keyword phrase 'the history of the united states,' how would you determine whether or not to include 'the' or 'of' in the title, description, and URL? Do you tend to use stop words or not in your keyword optimization? Why or why not?
Keyword Research | | nicole.healthline0 -
Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there. Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use. Thanks! Eric.
Keyword Research | | eric_gossamar0 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0 -
Keyword Optimization for 2 Brands
We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this: buick denver buick service gmc denver gmc service How should I approach this situation so that I'm optimizing for both brands?
Keyword Research | | kylesuss0