Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
-
I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools).
About 6 months ago the rankings started to dive for national search terms.
Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
-
Hi Rhys,
The time frame of 6 months ago seems to coincide with the roll-out of Google's Mobile First Index update.
https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Could you be more specific as to what types of keywords saw the drop in rankings and also where the rankings dropped? Why I ask is because there could be a variety of reasons:
-
Product-specific keywords
If product-specific keywords were the ones that dropped in rankings and if you also noticed that all the other sites outranking on the same keywords increased in rankings, then perhaps it might have been an algorithm change. -
Google Mobile or Desktop results?
Where did the rankings drop? Were they on Google Mobile or on Google Desktop? Different search indexes would have different diagnosis and reasons for a change in rankings. -
Other factors?
Were there any other factors that might have affected the rankings? Changes in site structures or backlink profiles etc?
More information would be helpful in figuring this out!
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you rank nr 1 for high competitive keyword with low DA and only 1 backlink?
Hi! Was wondering if anyone can explain this a bit clearer...
Competitive Research | | AleksanderOlsen
Image attatched... How is it possible to rank on Google Norway for spot nr.1 (page in English language) and spot nr.2 (page in Norwegian language) , when all you competitors have higher PA, DA and a lot more backlinks and better on-page optimization according to MOZ? Is there something I´m misunderstanding?
Just when I thought SEO started to make sense 😞 7sXH00d0 -
Can an https: impact (not provided) keywords in Google Analytics? Meaning if I make my site https: will it provide any more keywords. If not how can I get this data?
I have a site that I'd love to have more keyword data on. Can making my site an https: site give me more keyword data than leaving my site an http: site? Thanks!
Competitive Research | | mattdinbrooklyn0 -
Finding new links to site
Is there a way to find sites that linked to my site during a certain time period? Say in the past 2 weeks or from March 1-March 15th ?
Competitive Research | | priceseo0 -
Help link building
Í am looking for a good company to help me on high cuality link building . Please can someone give any recommendations of good seo companies
Competitive Research | | maestrosonrisas0 -
Looking for a recommendation for a site ranking comparison tool.
Hi, It seems that SEOMOZ provides only link ranking comparison with competators. I'm not conviced that this is valuable for my purposes as the comeption often has few links tool, probably the nature of the business.. First, is it worth trying to compare keyword ranking with competators? I think it is, but I'm not that experienced with SEO, especially with Wordpress/Buddpress sites. Second, any recommenations for a tool that will make this easier? Larry
Competitive Research | | tishimself0 -
How hard could it be to outrank a huffington post article with PA:1 ?
or what would be the quick way to find out? Page Authority 1 mozRank 0.00 mozTrust 0.00 Total Links 0 Internal Links 0 External Links 0 Followed Links 0 Nofollowed Links 0 Linking Root Domains 0 On-Page Analysis Grade A Broad Keyword Usage in Title Yes Broad Keyword Usage in Document Yes Keyword Used in URL Yes KW in Domain No KW Exact Match No Exact Anchor Text Links 0 Linking Root Domains w/ Exact Anchor Text 0 Partial Anchor Text Links 0 Partial Anchor Text Root Doms. 0 Domain Authority 100 Domain mozRank 7.6 Domain mozTrust 7.9 DmT/DmR 1.0 External Links to this domain 40443657 Linking Root Domains to this domain 223797 Linking C-Blocks Domains to this domain 40697 Tweets 6 FB Shares 20 Google Plus One Shares 0
Competitive Research | | antoniorigo0 -
How can I find the pages on my site with the highest page rank?
I have a lot pages on my site and I'm wondering if there is a tool out there that will find all the pages with the highest pagerank for me? Also, it would be helpful to find that on competitors sites as well. Any ideas?
Competitive Research | | shawn810 -
Why do you think this site can't reach a better ranking?
Hello, My name is Pablo Lagos. We have a hosting company in Chile since 2006. All the time we have been ranked in the first page for the keyword "hosting" in google.cl. Some years ago, we used to be on the first 3 results. Since the last year our site went down to 7 and higher places no matter we do. When I run the link analysis, we have the highest punctuation in all items. I would really appreciate your comments. The site is in spanish: www.ilihost.cl Thanks.
Competitive Research | | pabloandres0