404 Errors For Pages That Never Existed
-
I'm seeing a lot of 404 errors with slugs related to cryptocurrency (not my website's industry at all). We've never created pages remotely similar, but I see a lot of 404 errors with keywords like "bitcoin" and "litecoin". Any recommendations on what to do about this? Another keyword is "yelz".
It usually presents like .../yelz/-ripper-vs-steller/ or .../bitcoin-vs-litecoin/. I don't really even have the time to fix all the legitimate 404 errors, let alone these mysterious requests. Any advice is appreciated.
-
This is a great answer.
From the sounds of it OP has:
- A scraper site gone wrong, creating malformed links to your site
- Some kind of shady negative SEO attack trying to create garbage URLs on your site
- A data pollution attack trying to mess up your analytics
- A hack-attack
- Any mixture of the above
If a site has been hacked, sometimes it can take some proper dev work to pull it out at the roots. A hacked site is a liability to Google and Google don't like to rank hacked sites / content
I would suggest checking whether the site has been hacked with some urgency and back everything Gaston has said
-
Hi Brandon,
It's perfectly fine to have some 404s. Google Search Console reports them as a warning, as you might have some 404s that you aren't aware of.
Also, as you are having that much errors where your site has no business, I'd suggest you to check whether the site has been hacked or there is something going on there. You might want to check your website security and update your plugins and CMS, if that the case.Hope this helps.
Best luck.
Gaston
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for regular web pages?
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
White Hat / Black Hat SEO | | gray_jedi
We have a few pages describing our technology and solutions. These pages are not products or news articles. And they are not something that should be reviewed/rated. What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website? Any advice is much appreciated, thank you!0 -
Sudden influx of 404's affecting SERP's?
Hi Mozzers, We've recently updated a site of ours that really should be doing much better than it currently is. It's got a good backlink profile (and some spammy links recently removed), has age on it's side and has been SEO'ed a tremendous amount. (think deep-level, schema.org, site-speed and much, much more). Because of this, we assumed thin, spammy content was the issue and removed these pages, creating new, content-rich pages in the meantime. IE: We removed a link-wheel page; <a>https://www.google.co.uk/search?q=site%3Asuperted.com%2Fpopular-searches</a>, which as you can see had a **lot **of results (circa 138,000). And added relevant pages for each of our entertainment 'categories'.
White Hat / Black Hat SEO | | ChimplyWebGroup
<a>http://www.superted.com/category.php/bands-musicians</a> - this page has some historical value, so the Mozbar shows some Page Authority here.
<a>http://www.superted.com/profiles.php/wedding-bands</a> - this is an example of a page linking from the above page. These are brand new URLs and are designed to provide relevant content. The old link-wheel pages contained pure links (usually 50+ on every page), no textual content, yet were still driving small amounts of traffic to our site.
The new pages contain quality and relevant content (ie - our list of Wedding Bands, what else would a searcher be looking for??) but some haven't been indexed/ranked yet. So with this in mind I have a few questions: How do we drive traffic to these new pages? We've started to create industry relevant links through our own members to the top-level pages. (http://www.superted.com/category.php/bands-musicians) The link-profile here _should _flow to some degree to the lower-level pages, right? We've got almost 500 'sub-categories', getting quality links to these is just unrealistic in the short term. How long until we should be indexed? We've seen an 800% drop in Organic Search traffic since removing our spammy link-wheel page. This is to be expected to a degree as these were the only real pages driving traffic. However, we saw this drop (and got rid of the pages) almost exactly a month ago, surely we should be re-indexed and re-algo'ed by now?! **Are we still being algor****hythmically penalised? **The old spammy pages are still indexed in Google (138,000 of them!) despite returning 404's for a month. When will these drop out of the rankings? If Google believes they still exist and we were indeed being punished for them, then it makes sense as to why we're still not ranking, but how do we get rid of them? I've tried submitting a manual removal of URL via WMT, but to no avail. Should I 410 the page? Have I been too hasty? I removed the spammy pages in case they were affecting us via a penalty. There would also have been some potential of duplicate content with the old and the new pages.
_popular-searches.php/event-services/videographer _may have clashed with _profiles.php/videographer, _for example.
Should I have kept these pages whilst we waited for the new pages to re-index? Any help would be extremely appreciated, I'm pulling my hair out that after following 'guidelines', we seem to have been punished in some way for it. I assumed we just needed to give Google time to re-index, but a month should surely be enough for a site with historical SEO value such as ours?
If anyone has any clues about what might be happening here, I'd be more than happy to pay for a genuine expert to take a look. If anyone has any potential ideas, I'd love to reward you with a 'good answer'. Many, many thanks in advance. Ryan.0 -
Is it wrong to have the same page represented twice in the Nav?
Hi Mozzers, I have a client that have 3 pages represented twice in the Nav. There are not duplicates since they land with the same URL. It seems odd to have this situation but I guess it make sense for my client to have those represented twice since these pages could fall into multiple categories? Is it a bad practice for SEO or is it a waste to have those in the NAV? Should I require to eliminate the extras? Thanks!
White Hat / Black Hat SEO | | Ideas-Money-Art0 -
Negative SEO to inner page: remove page or disavow links?
Someone decided to run a negative-SEO campaign, hitting one of the inner pages on my blog 😞 I noticed the links started to pile up yesterday but I assume there will be more to come over the next few days. The targeted page is of little value to my blog, so the question is: should I remove the affected page (hoping that the links won't affect the entire site) or to submit a disavow request? I'm not concerned about what happens to the affected page, but I want to make sure the entire site doesn't get affected as a result of the negative-SEO. Thanks in advance. Howard
White Hat / Black Hat SEO | | howardd0 -
Article pages not ranking as well as they should
Hello, Our articles here are not ranking as strongly as they should. Could you take a look and tell me why? When I search for the exact article title we do not come up. We used to. Note our sitewide footer links to some articles in case that's the problem, but even articles not in the footer links aren't performing.
White Hat / Black Hat SEO | | BobGW0 -
Why won't my home page rank for branded terms?
Hello, I've been trying to figure out what factors are causing my home page not to rank for my branded terms. The site is www.lipozene.com and after the late April Google algorithm our rankings have disappeared off the map for the term "lipozene". Different element of the site show up in organic rankings, including our shopping cart (http://shop.lipozene.com) as high as page two. However, the home page is not ranking organically. On Yahoo & Bing we have never dropped out of the number 1 spot. We did engage in some link building activities, however we've removed nearly all of the links that were created by our SEO guy. I did NOT receive any notifications from Google regarding their link policy. If you search for lipozene.com we rank #1. Any thoughts on what we're missing thats causing us to not rank is greatly apprecaited. Thanks!
White Hat / Black Hat SEO | | lipoweb0 -
How do you optimize a page with Syndicated Content?
Content is syndicated legally (licensed). My questions are: What is the best way to approach this situation? Is there any a change to compete with the original site/page for the same keywords? Is it okay to do so? Will there be any negative SEO impact on my site?
White Hat / Black Hat SEO | | StickyRiceSEO0 -
Shadow Page for Flash Experience
Hello. I am curious to better understand what I've been told are "shadow pages" for Flash experiences. So for example, go here:
White Hat / Black Hat SEO | | mozcrush
http://instoresnow.walmart.com/Kraft.aspx#/home View the page as Googlebot and you'll see an HTML page. It is completely different than the Flash page. 1. Is this ok?
2. If I make my shadow page mirror the Flash page, can I put links in it that lead the user to the same places that the Flash experience does?
3. Can I put "Pinterest" Pin-able images in my shadow page?
3. Can a create a shadow page for a video that has the transcript in it? Is this the same as closed captioning? Thanks so much in advance, -GoogleCrush0