Best way to link to multiple location pages
-
I am a Magician and have multiple location pages for each county I cover.
I currently have them linked off the menu under locations/ <county>and also in the footer</county>
However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content.
It's not really a navigation item and most people come in through search to the right page.
Am I diluting the link by having it in the Menu/Page and Footer?
I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case?
Thanks
Roger
-
Look at how starbucks does theirs in the states. Make it a locatoin info page. Pictures, address, contact info, ratings, reviews, descriton of the area (historical, new, corporate) and anything else like menus, services , valet, and etc.
-
You're welcome!
I think it's really important to keep in mind that, while you have one end goal of having these pages rank well in Google's results, the guiding force for creating them should be to convert human visitors into customers.
Service Area Business like yours (or like house painters, visiting home help, etc.) don't have branches that serve as the purpose for creating landing pages. Obviously, when a brick-and-mortar business has multiple locations (like a restaurant franchise) it makes total sense to create a unique page for each branch so that the customer can see the info they need about each branch. But when the business has an SAB model like yours, you want to be very careful that any landing pages you create have the purpose of serving people, rather than simply serving search engines.
This means making any locale-oriented landing page very specific to the locale it represents. For a business like yours, showcasing the parties you've done in X county would be a natural way to do this, along with testimonials/reviews from clients in that area. Any other approach risks watering down the quality of your website. You're lucky to have a fun industry that should easily lend itself to great, unique content!
-
Thank you for your reply.
I have tried to make the pages unique but it's very difficult when a search for magician <county>is very much the same as another county </county>
I will add more references to venues I have performed at in each landing page -
I have previously created a blog page for a venue and then pointed a link to
Will include the venues on the landing page now
-
Hi Roger!
Thank you for bringing your question to the community. You can have both - links in a menu and internal links from your homepage and other pages of your website. There is not reason not to have both if the links in your content make sense.
One thing I would warn against after taking a quick look at your website: beware of duplicate content and over-optimization. You are styling these pages as "locations", but they are, in fact, areas where you offer your services. In order to make sense of creating landing pages for these locales, you should be using these pages to showcase events you've done in each locale. Right now, just at a glance, the pages look very similar to one another, rather than unique, and this could be a quality concern. Also, the language of your subheadings is not very natural. Check both these headings and the text of the pages for uniqueness and naturalness. If how you write isn't how you speak, Google could view the quality of the content as low.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?
Hi Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
Link in my blog to external pages - no follow?
Hi everyone. I'm quite new to SEO (started 6 months ago, but I'm very lucky to work the company that is willing to pay while I'm learning). I also create some content for the website - I write wood flooring industry blog. Following some advise from few SEO experts around the world whom I follow I have decided to write 1-2 off topic blogs/month but I have found the way of writing off topic but in reality bringing together wood flooring industry and let's say fashion industry. My question is - if I want to link to one or two pages (let's say bug fashion brands) shall I use no-follow link? I do not want to harm my website or theirs. Can those type of posts be the part of building my position within my industry and in general, building authority of my website? Of course appart from getting links TO my website. Tom
Technical SEO | | ESB0 -
When doing internal linking back to your home/index file what is the best coding course of action?
When doing internal linking back to your home/index page is it best to set the code as linked to "www.thedomain.com" or "www.thedomain.com/" or just "/" - I'm attempting some canonicalization and our programmer is concerned about linking to just the URL as he's saying it's going to be viewed as an external source. We have www redirects in place that come back to just www.thedomain.com and a redirect to send the www.thedomain.com/index.php back to just www.thedomain.com . Any help would be appreciated, thank you!
Technical SEO | | CharlesDaniels0 -
What is meant by to many on page links
I have just done the report for my site http://www.in2town.co.uk and it says i have 246 on page links but i am not sure how come i have got that many. I know i have a large number of links and in the old days it says that you should keep the links under 100 but now with website speed and the net, people are saying this is no longer listened to. A report i read said that the links should not confuse the reader or put them off, so i am just wondering what your thoughts are on a site with over a 100 links on the home page and also if my site does have to many links what should i do about it. I cannot understand why it is showing 246 when i do not see that many on the page, any advice would be great
Technical SEO | | ClaireH-1848860 -
Best use of robots.txt for "garbage" links from Joomla!
I recently started out on Seomoz and is trying to make some cleanup according to the campaign report i received. One of my biggest gripes is the point of "Dublicate Page Content". Right now im having over 200 pages with dublicate page content. Now.. This is triggerede because Seomoz have snagged up auto generated links from my site. My site has a "send to freind" feature, and every time someone wants to send a article or a product to a friend via email a pop-up appears. Now it seems like the pop-up pages has been snagged by the seomoz spider,however these pages is something i would never want to index in Google. So i just want to get rid of them. Now to my question I guess the best solution is to make a general rule via robots.txt, so that these pages is not indexed and considered by google at all. But, how do i do this? what should my syntax be? A lof of the links looks like this, but has different id numbers according to the product that is being send: http://mywebshop.dk/index.php?option=com_redshop&view=send_friend&pid=39&tmpl=component&Itemid=167 I guess i need a rule that grabs the following and makes google ignore links that contains this: view=send_friend
Technical SEO | | teleman0 -
Implications of multiple page descriptions?
Are there any implications of using two page description properties, i.e. meta name="<a class="attribute-value">description</a>" and meta property="<a class="attribute-value">og:description</a>"
Technical SEO | | Nathan.Smith0 -
How do I get rid of irrelevant back links pointing to missing pages on my site
Hi all, My site was hacked about a year ago and as a result I now have a ton of back links from irrelevant sites pointing to pages on my site that no longer exist. The followed back links section on the Competitive domain analysis tool shows about 3 pages worth of these horrible links. I have 2 questions: how bad is this for my site's SEO (which isn't good anyway, Page Rank 0) and how do I get rid of them? Any help would be much appreciated. Thanks, Andy WkXz0
Technical SEO | | getzen560 -
Optimum Number of Links on Any Given Page
One of the guidelines you provide stipulates: "You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. In addition, search engine algorithms divide the value of some popularity metrics by the amount of links on a given page. This means that each of the pages being linked to from a given page are also affected by the number of links on the linking page. For these reasons, we recommend you include less than 100 links per page to ensure that they are all crawled, though if your pages have a high page authority, search engines will usually follow more links." As far as these 100 links are concerned, is this in reference to ALL links including outbound, internal, etc? Or is this referring to only outbound links to other sites?
Technical SEO | | johncmmc0