How to rank a transactional query
-
I have a webpage about bike tours in France with a list of bike tours in France. I imagaine people don't want a big paragraph about what a bike tour in France is because this is a transactional query and not an informational query.
How do I go about ranking this page ?
Would a good title tag and good description be enough to rank that page ?
Thank you,
-
Hi,
Realistic structuring is the visual introduction of thoughts. Realistic planning is utilized to structure ads for papers, magazines, and item bundling. It is likewise used to configuration site pages and T-Shirts. Visual originators are utilized to make ads and marks for items that are engaging and straightforward by buyers. Graphic Design Training Institute The field of realistic planning is persistently developing and on the off chance that you are an inventive individual and overflowing with visual thoughts, you ought to think about a vocation in this field.
Realistic structuring is the visual introduction of thoughts. Realistic planning is utilized to structure promotions for papers, magazines, and item bundling. It is likewise used to configuration website pages and T-Shirts. Visual creators are utilized to make promotions and names for items that are engaging and straightforward by buyers. The field of realistic planning is constantly developing and in the event that you are an inventive individual and overflowing with visual thoughts you ought to think about a profession in this field.
In the event that you are an individual that starts pondering the inventive procedure each time you see a commercial? Is it true that you are keen on structuring sites that stick out? Do you appreciate understanding funnies and respecting the work of art? At that point, you ought to think about entering the field of visual computerization.
In the event that you fall into any of the above classifications and need to be an image of society then you ought to think about this profession. You can begin by selecting for a Bachelors qualification in expressions or structure. This could be an appropriate degree or a multi-year course. This is no to state you won't find a new line of work on the off chance that you have what it takes. However, the degree will show a great deal of the things that you should prevail as an innovative craftsman. This incorporates utilizing work area distributing instruments like Photoshop, PageMaker, FrameMaker, QuarkExpress, and Acrobat Exchange. You will likewise pick up the additional experience that goes with the entry-level position that is a piece of the degree.
Here is a rundown of the best ten colleges in the United States -
1. Carnegie Mellon University
2. Virginia Commonwealth University
3. Rhode Island School of Design
4. Pratt Institute
5. Maryland Institute College of Art
6. Cranbrook Academy of Art
7. College of Delaware
8. California Institute of the Arts
9. Corcoran College of Art and Design
10. Drexel University
These schools offer a multi-year degree in Fine Arts. You can likewise pick a course that runs for a long time and accomplish a level of higher capability. A vocation in this field implies you should continually improve your relational abilities. This is a direct result of the idea of the work. You should plunk down with the customer and comprehend the customer's necessities and make an interpretation of their thoughts into drawings and plans. This field requires consistent difficult work and you may end up working extended periods of time, however, the work will satisfy and fulfilling.
-
Well a topic sentence with a supporting sentence is a format. You might be able to demonstrate some value proposition through that format. In a way what you're asking is similar to "what is the difference between winning a race, and a high performance rally car?"
A high performance rally car could be a vehicle (format / medium) through which you deliver race results. But if you used the rally car in an F1 race, it probably wouldn't win (horses for courses)
A value proposition is something about your business which you get clearly across in a cited, qualified manner. Could you do that through a topic sentence with a supporting sentence? Maybe - it depends upon the USP which you are promoting. For example if you are trying to get across your great reviews, then obviously sentences are a bad vehicle whereas TrustPilot embedded reviews (unbiased, from a 3rd party which you cannot manipulate) would be a much better vehicle
One is a format for delivering information, the other is the type of qualified, un-biased and 'proven' information which you are supplying
If your site's value-proposition was a uniquely designed and developed calculator to deliver information to users (which your competitors couldn't deliver) then again sentences of text would be a bad vehicle. A custom designed and developed calculator would be a good vehicle
Look at how sites like Money Supermarket, Confused and Compare the Market got ahead. Their unique aggregation systems ARE their value propositions. Could they have been created using just sentences of text? No
-
Thank you for the detailed reply. I will start working on my value proposition and move on from there.
By the way what is the difference between a value proposition a topic sentence with a supporting sentence ?
-
A value proposition isn't a tag or a technical thing, it's part of the idea of the website. Miley outlines it pretty well in this video: https://www.youtube.com/watch?v=6AmRg3p79pM - though you only need to watch up to the point where she fully covers "Issue #1"
Your value proposition is for your business and should be reflected on your website. It can take the form of a website that is better and easier to use than all the competitors sites due to unique feature/UX integration (e.g: a calculator that assesses the breakdown of terrain on a tour, 10% mountainous 50% urban 40% forest - or something like that, and then maybe does something cool like recommends an actual bike, or supplies for the run, or both)
A value proposition can also take the form of simple USPs (e.g: better service than the competitors, better reviews from Trust Pilot, faster delivery, the lowest prices, covering a wider area, better staff expertise and local knowledge). If you go with USP-based value propositions, qualify them (saying "I'm the best!" isn't usually enough)
If the query space sucks, think what you can do to leave everyone else in the dirt and make it better. Think of some 10x content pieces
Remember: "good unique content" is rarely ever good enough to rank competitively. You have to go next level
-
Is a great title tag the same as a great value proposition ? I have a hard time figuring out what a good one would be because in my industry everyone is terrible ... Either they have synonyms : Bike tours in France / Cycling vacations in France or they use words like Best Bike tours in France but honestly this doesn't want to make me click at all (but they still rank). Is it because they have a value proposition which isn't in their title tag but somewhere else on the page ?
If I come up with a good title that make people want to click, is google going to boost me even though this isn't something that people have in their head when the do a search for "bike tours France " ?
Concerning the content, all of us doing bike tours in France have the same thing, a list of different tours by destination. It is very hard to differentiate myself on this. Is I had something that nobody has on their page can it help me ? or to help me does it need to be something people have in their head or are looking for ?
Thank you,
-
You need to do a few things.
- Write a great title tag but test variations over time to see which one gives you the best rankings and CTR.
- Add great content to this page. Something that will keep visitors on this page when they get there.
- Create other blog posts on your site that will attract links and then internally link over to your "bike tours in France" page.
- Build a handful of good inbound links to this landing page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subfolder ranks worse than the rest of the site
We have the strangest problem. The blog for our website ranks very poorly: www.lifeionizers.com/blog = average position in SERPs = 200. The site itself has an average position in SERPs of 12. The blog has a few terms it ranks #1 for such as branded terms and: is mineral water alkaline = 1.3 kangen water vs alkaline water = 2.6 kangen water pyramid = 1.2 ph of redbull = 1.1 (Used by Google as answer in knowledge graph) But the blog ranks terribly for most search terms. This blog has about 440 pages of in-depth, well-written authoritative content. Readers are well engaged, the blog has a bounce rate of ~3.5% with average time on page of over 6 minutes. The problem can't be the quality of the content. Does Google levy penalties against specific subdirectories? Or is this a configuration problem? Bad links have been disavowed.
Intermediate & Advanced SEO | | karasd0 -
Dropped ranking - new domain same IP????
We dropped ranking late last year for our site, so decided to start over with a new domain. However we didn't change IP address. Would this cause any issues???
Intermediate & Advanced SEO | | jj34340 -
Dramatic Ranking Changes
Hi, My website is ranked on the 2nd page of Google for the /ncr. Last week suddenly it climbed up to the first page and I let my boss know about it with a quite enthusiasm and happiness 🙂 Then my boss didn't look at it on that day and next day our site was on the second page again and still is. Now I kind of lost reputation in the office, and people start questioning my comments. It wasn't a delusion but I would like to know what it was. No one does any SEO for this 10 years old site, and I've just started an SEO campaign about 1,5 months ago. And I really thought this is it, we are on the first page. But now we are back in to the 2nd page. Is waiting for couple days or weeks to Google to settle right approach for such cases? Or it was just a random bounce or coincidence? Never seen such thing, so I'm quite curious about your opinions or experience if you have.
Intermediate & Advanced SEO | | nunobaronio0 -
Competitve keyword ranks on mobile but not on laptop
When i search for a very competitve keyword on a smart phone , my site ranks #6 but on laptop or desktop ranks #24. I do not have a mobile verison of my site just to clarify it. I have cleared the cache on my mobile and laptop. still the same. What is the reason for this?, I d appreciate an insight on this thanks. Nick
Intermediate & Advanced SEO | | orion680 -
Is there something wrong with my rank?
So I have blog with 5 posts. I don't know why but 1 of my posts rank higher than my main page...and it's not even trying to rank for the keyword. I'm not saying it's a bad thing because the post has some amazon on it but my main site is supposed to rank higher. Something wrong?
Intermediate & Advanced SEO | | 6786486312640 -
Could this URL issue be affecting our rankings?
Hi everyone, I have been building links to a site for a while now and we're struggling to get page 1 results for their desired keywords. We're wondering if a web development / URL structure issue could be to blame in what's holding it back. The way the site's been built means that there's a 'false' 1st-level in the URL structure. We're building deeplinks to the following page: www.example.com/blue-widgets/blue-widget-overview However, if you chop off the 2nd-level, you're not given a category page, it's a 404: www.example.com/blue-widgets/ - [Brings up a 404] I'm assuming the web developer built the site and URL structure this way just for the purposes of getting additional keywords in the URL. What's worse is that there is very little consistency across other products/services. Other pages/URLs include: www.example.com/green-widgets/widgets-in-green www.example.com/red-widgets/red-widget-intro-page www.example.com/yellow-widgets/yellow-widgets I'm wondering if Google is aware of these 'false' pages* and if so, if we should advise the client to change the URLs and therefore the URL structure of the website. This is bearing in mind that these pages haven't been linked to (because they don't exist) and therefore aren't being indexed by Google. I'm just wondering if Google can determine good/bad URL etiquette based on other parts of the URL, i.e. the fact that that middle bit doesn't exist. As a matter of fact, my colleague Steve asked this question on a blog post that Dr. Pete had written. Here's a link to Steve's comment - there are 2 replies below, one of which argues that this has no implication whatsoever. However, 5 months on, it's still an issue for us so it has me wondering... Many thanks!
Intermediate & Advanced SEO | | Gmorgan0 -
Lost Google rankings for the main keywords
Hello everybody, I love seomoz and was enjoying all the benefits it has, was reading Q&A and implementing new marketing strategies for my website. I would really appreciate if anyone could explain my situation. The website, to which I devoted last 12 months of my time, was suddenly dropped from it's main keywords to nowhere 2 days ago, it does not look like a "dance" because some of my competitors lost their rankings too. I think its a penalty. The site http://goo.gl/3VTMq is almost 2 years old, of the highest quality content. I've been adding content slowly over 24 months, building backlinks slowly, the rankings also were going up slowly. Here are some of the keywords I've been ranking for: car insurance companies - 12, best auto insurance companies - 1, top car insurance companies 1, cheap auto insurance - 16, low cost auto insurance 4,lowest auto insurance - 2, and many more... According to seomoz, I have no major problems with on-site seo, I have low bounce rate, high pages/visit and high time on site. There is only one left - incoming backlinks. Google says that it just can't hurt you, but I think this is the only explanation of my problem. My backlinks consist of everything - from high quality contextual backlinks, to lower quality comment backlinks. I used Press Release services too.. This problem is like a nail in my head, I look forward to hearing your response. Thanks in advance, Vaz
Intermediate & Advanced SEO | | VazMamnya0 -
Can Affiliate Links Harm Your Rank?
Does Google interpret Affiliate links as paid links? If so, can Affiliate links harm your rank if they are not properly tagged with a no-follow? Thanks.
Intermediate & Advanced SEO | | AWCthreads0