Solved Recommended title length for Google search results
-
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results? -
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Title tags should be between 50-60 characters in length. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.
-
Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. But if you want to add more characters feel free to add them.
-
From 40-50 characters are enough getting a look in search engine, you must have already few info about ranking as I know. I found one simple look site that is: http://amazeinvent.com/ having not what you think.
-
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Yes, the ideal length is 50-60 characters. But if you want to add more characters feel free to add them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO results/title tags/desktop vs. mobile
I am trying to figure out why my title tags comes up different between desktop and mobile search results. Desktop returns my title tag as written, but on mobile I get something completely different. It's related to the site, but not anything I can read, as coded in the site (i.e. not the title tags, meta, or anywhere else). Has anyone else experienced this? My title tag is 64 characters - I know it's a little bit over, but would that cause such a weird issue as a completely different title in the search results?
On-Page Optimization | | tallyhodesign0 -
Search results meta error?
Hello I am new here. When I search my brand name "amazingbeautyhair" in google it shows like this,I have meta description,why it shows like this?how to fix please? sdWx6
On-Page Optimization | | yitong0 -
Meta Title in Google does not match the HTML meta title I have coded in a site
I have a client site that is pulling a meta title that is not in his code. I am using Yoast for the titles and descriptions on this site. Not 100% sure why Google is not listing the title we have in place. Could the code be pulling from somewhere else? Is there a fix for this?
On-Page Optimization | | Bryan_Loconto0 -
Should stop words be used in titles? I'm aiming for natural title structure.
I have fully optimized on-page SEO for the following keyword (not really the one I use, but it can serve as an example): -personal driver in los angeles Even though "in" is a stop word, I prefer to have a natural (non-robotic) structure for the title - I do this by including "in". I believe that "personal driver los angeles" is too spammy and too robotic. Is this a good or a bad thing?
On-Page Optimization | | zorsto0 -
Can you see multiple title elements
This came back in my on page grade for this url. http://www.towelsrus.co.uk/blog/choosing-the-right-towels.aspx Avoid Multiple Page Title Elements Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice. Recommendation: Remove all but a single page title element. I can't see it, can you?
On-Page Optimization | | Towelsrus0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
How To Change Wordpress Category Title
My categories are indexed and I want to change the category page title. At present it just defaults to the category name but I want to set a different page title. For example I want the category to be 'Motor Cars' but I want the category page title to be 'Buy Motor Cars - New And Used'. How can I do this?
On-Page Optimization | | SamCUK0 -
SEO and Pagination on search results
Hi Our new site is still in beta mode, and I just wanted to check from an SEO perspective that on search results and on the pagination at the bottom of the page, is there anything we need to do so its compatible with the search engines and not have duplicate content issues etc I have implemented search friendly URL's, but I would welcome any other issues or suggestions you have that will help improve the sites SEO performance The URL of a search results page is http://www.cheapfindergames.com/category-arcade-and-platform
On-Page Optimization | | ocelot0