How Do I Rank For This Type of Key Word?
-
Hello,
We're a physical therapy practice and rank high for our physical therapy clinic and those type of keywords; however, how do I rank for keywords such as:
back pain treatment?
herniated disc treatment?
We have pages specific to these keywords but aren't ranking. Thoughts?
-
A lot depends on how much competition there is for those keywords. If you're not ranking, it's either because you haven't (a) given it enough time to see your rankings go up, or (b) you haven't overcome the strength of your competition for those keywords. First I would take a look at the pages you are trying to rank for and make sure that they are highly relevant for your keywords, contain helpful information for your target audience, and are optimized onsite (on-page SEO). Then I would just focus on creating link-worthy content around your keywords and post on social media and other blogging sites, sharing your link back to your main content. In turn, you'll hopefully get others to share your content, helping increase the number of backlinks that are pointing to the pages you are trying to rank. Just remember to focus on user experience and optimize for both your users and the search engines, not just the search engines. I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will changing a URL negatively affect ranking?
Hello Mozzers, We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50' Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google. Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place? Thanks Ian
On-Page Optimization | | Substance-create0 -
Do i optimise only the page that i want to rank or do i have to optimise my entire website.
I'm looking at 2 keywords and i have optimized my main page towards it. My website consist of other pages like, "About Us, Contact Us, Testimonials". My SEO title and Meta Description for these pages are just the basic. Q: My question is, do i have to optimize the pages that i do not want to rank? Is there any way to utilise these pages to help my main page to rank?(besides using them for internal links)
On-Page Optimization | | kevinbp0 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Review my website and guide me what can do for top ranking.
Hi Guys, I really need your advice for my website (bmgapt dot com). I'm loosing ranking on (Buffalo Apartments) keyword. Two months ago my ranking number is 3 but now loosing to 15 number. What can I do for get again top ranking. Thanks in advance. John Smith
On-Page Optimization | | KLLC0 -
Can soft 404's hurt my rankings?
This post mainly pertains to soft 404's but I recently dropped a few ranks in my main keyword which I have maintained prior to this my better rank for well over 2 years. I participate in NO BLACKHAT and obtain links naturally. I want to describe a few issues that happened prior to my ranking dropping and see what you guys think. I started to receive about a week prior to my ranks dropping DNS issues with GWT. It was weird because when I would use Goole Fetch on those pages they would return just fine so I was not sure what was happening there. I use Google page speed server which did in fact decrease my load time (YEAH!!) so that was cool. About 1 week prior to my rankings dropping I enabled godaddy's Website Accelerator as well thinking that could help even more. Because of this I thought maybe this had something to do with my DNS issues with Google so I decided to turn off my website accelerator with Godaddy and just leave my Google pagespeed service on. I figure I don't need 2 of them anyways IMO. Also at the same time I started to receive a ton (31,000+) html errors with duplicate metadescriptions and titles. I discovered I had an error with my code which was displaying 2 different sets of descriptions and titles for each of these pages. I since then have fixed the issue and waiting for Google to index those pages. Here is were I think I might have been hurting from the drop in rankings. Some months ago (maybe 2) I decided to redirect my 404's to my homepage. Yes I know this is not good now and I have created a proper 404 page which returns the 404 code. I recently started getting a ton of Soft 404 errors in GWT which is what brought my attention to this issue. My question is, could my action of redirecting my users to my homepage as a 404 which obviously was returning a 200 on a page that did not exist be possibly the culprit to my ranks dropping?
On-Page Optimization | | cbielich1 -
Will google see you bold/emphasis words if done in css?
We do not use header tags in our website. I understand bolding or emphsising words can be equally as effective but if done so in css will the google crawlers and spiders etc be able to put a weighted value on this style of code???
On-Page Optimization | | gsbureau0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Paid CTR Vs Organic CTR for high ranked terms - say average position 2 in Adwords and average position of 4 in Google SERP
Consider a situation where we are getting 5000 impressions for a term in Adwords and Bing/Yahoo and the same term with the same landing page is ranked within top 5 positions of Google and Bing search. If we get 2.00% CTR in Paid - Adwords and MSN average, What will be the acceptable Organic CTR - which is available in webmaster tool? Apart from Title and Description, what are the other areas need improvement to increase Organic CTR?
On-Page Optimization | | gmk15670