Why is it still effective to manually create backlinks?
-
Hi I'm the manager of a training site
My question is why buying backlinks is still effective
Except Google has stated that it will penalize sites that buy backlinks -
Thank you for your answer
-
HI there,
New external links pointing to your website will help you rank better as long as they come from websites with the same topic, written with relevance and the website is not pure spam.
I'd recommend avoiding "manually create" backlinks or directly buy links. There are many **NATURAL **ways to get links that Google is perfectly fine with. Many of them have as a key part, the outreach.
Here some articles about it that might help.
The Rules of Link Building - Best of Whiteboard Friday
Supercharge Your Link Building Outreach! 5 Tips for Success - Moz Whiteboard Friday
The Beginner's Guide to Link Building - Moz Resources
How to Start a Link Building Campaign - Moz ResourcesHope it helps,
Best of luck
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange backlinks
I'm a dentist and I keep getting my images turning up on pages where there are hundreds of images of dental procedures, linking out to dentists all over the world. It's not -ve SEO I don't think. There's just not enough of it to be that. The images are linking back to me with follow links (but worthless) and the pages are indexed with low to moderate 10-30 DA (that's old DA) and the new link explorer is showing them as worthless - so well done new link explorer! I'm not worried they are harming my site because I'm sure they're being ignored by google. But is there some evil black-hat scam going on that i'm not aware of? Should I disavow? I don't care that they're using our images. They are watermarked and they are linking back to us. I just don't understand the point of such a site either? Is it a precursor to something more malevolent or spammy? **So my question is - is this harmful or should I just let the crazy internet be crazy and not interfere? 🙂 ** I'm always wary of disavowing.
White Hat / Black Hat SEO | | Smileworks_Liverpool0 -
Anyone backlinks from hacked FaceBook widgets?
I was going through my backlink profile the other day and started noticing a huge number of new back links, like 100k. Digging through them, I am seeing a lot of links that are inserted in Facebook feed widgets. You will see the link at the bottom of the widget. From what I can see, a lot of these links are all in this format, all on European domains, all running WordPress. Doesn't seem to have anything do to spamminess. Had domains that were on blacklists, some not. Anyone seen anything like this before? The only thing I can think of was maybe an automated hack bot that inserted the link when it was able to get in? E0OMJfi.jpg
White Hat / Black Hat SEO | | ShockoeCommerce0 -
Need help determining how toxic this backlinking is
Okay, so my company has an SEO company already. However, we're trying to get people internally cross-trained on SEO, so I've been selected to kind of do a crash-course in SEO and look at our site from a new perspective. We are in the process of getting our old site ported over to a new one we've also created on Wordpress. I've been doing a LOT of online research, but this is definitely a very new field for me. Here's our current site: www.cedrsolutions.com So, here's my question: While doing some SEO-optimizing automatic tests on our site, I came across some weird backlinks to one of our pages: http://www.cedrsolutions.com/dental-office-manual/ http://en.calameo.com/read/003415063525a885728e7 Here's the thing: We didn't make this. It looks HORRIBLE, the copy is gibberish, and it looks weird. Doing some more searching, I started finding stuff like this https://lessons.engrade.com/dentalofficemanual/1 http://pumosust.over-blog.com/2014/09/how-to-get-customized-dental-office-manuals-online.html https://www.youtube.com/watch?v=egMonqa5eRo (???? I don't even understand how someone did this, the photo in the book is just the photo from our page) http://www.tuugo.in/Companies/cedr-hr-solutions/0150008267958#! http://www.webjam.com/dental_office_manual/$my_blog/2014/09/12/how_to_get_customized_dental_office_manuals_online Conservatively, I'd say there's at least 100 of these types of pages out there linking to us, maybe more Then I started finding comments on blogs http://blog.kenexa.com/hr-focus-on-increasing-revenue-not-just-managing-costs/ http://geekologie.com/2012/05/bad-ideas-boyfriend-visits-dentist-ex-da.php (some NSFW language on that one) So, my first thought is obviously "Okay, these are gibberish, over-optimized, and ALL of them are trying to bump our relevancy for something along the lines "Dental office manual" EDIT: I should also mention these links ALL just appeared out of thin air. A whole bunch in early July, and more in mid-September. They didn't just slowly accumulate. So (finally) here's my questions: 1. Did our current SEO company probably do this? The only thing they've mentioned before is that they were going to create some backlinks for us, with an assurance they'd be genuine links that would build Pagerank without getting us slapped by Google. 2. Am I correct in my opinion that these are toxic links that could get manual action taken against us by Google? I'm not sure how LIKELY it is (as again, there's only about 100 or so) but they seem to be violating multiple Google principles. With how often Google pushes out algorithm updates I feel like we could still get busted for this even if the links are like 6-7 months old and not sending us much traffic. I'm asking because I've been told to set up a conference call with the account manager at our current SEO place, and I want to know what I'm getting into. I might be wildly over-reacting about nothing, I might be kind of right but it's not that bad, or I might be 100% right and what they are doing is not cool at all, and could kill our SEO if we get busted by Google. I'm not sure which it is. Checking Google webmaster tools and analytics, I don't see any drops in organic traffic between July '14 and now, so I don't think we've been smacked by Google algorithm-wise. And there's no notice from Google of manual action being taken, or anything being wrong with our backlinks, so I'm fairly confident these links haven't hurt us at least as of today. I'm just worried going forward (especially when we finish the new site and submit it to Google to get crawled, the URLs will be the same) Sorry this was so long. I'm kind of nervous, honestly. On the one hand, these backlinks seem SUPER sketchy to me, but on the other hand, I don't KNOW any of this stuff. It sounds kind of ridiculous for me, someone with maybe 3 weeks of intense Google-education in SEO, to be questioning something a real, established SEO company is doing. I mean, I kind of have to assume they know better, right?
White Hat / Black Hat SEO | | CEDRSolutions1 -
Subdomain and root domain effects on SEO
I have a domain lets say it's mydomain.com, which has my web app already hosted on this domain. I wanted to create a sub-product from my company, the concept is a bit different than my original web app that is on mydomain.com and I am planning to host this on mynewapp.mydomain.com. I am having doubts that using a sub-domain will have an impact on my existing or new web app. Can anyone give me any pointers on this? As much as I wanted to use a directory mydomain.com/mynewapp, this is not possible because it will just confuse existing users of the new product/web app. I've heard that subdomains are essentially treated as a new site, is this true? If it is then I am fine with this, but is it also true that subdomains are harder to reach the top rank rather than a root domain?
White Hat / Black Hat SEO | | herlamba0 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
Getting a link from an internal page with PR 2 of a domain with PR 5 is how much effective?
My website got a link from an internal page with PR rank of 2 but the domain has the PR rank 5. For example - A domain www.example.com with PR rank 5 and internal page www.example.com/extra/1 PR rank 2. I got a link from the internal page, will I benefit from main domain Page rank 5? Thanks, Sameer
White Hat / Black Hat SEO | | KaylaKerr0 -
Finding and Removing bad backlinks
Ok here goes. Over the past 2 years our traffic and rankings have slowly declined, most importantly, for keywords that we ranked #1 and #2 at for years. With the new Penguin updates this year, we never saw a huge drop but a constant slow loss. My boss has tasked me with cleaning up our bad links and reshaping our link profile so that it is cleaner and more natural. I currently have access to Google Analytics and Webmaster Tools, SEOMoz, and Link Builder. 1)What is the best program or process for identifying bad backlinks? What exactly am I looking for? Too many links from one domain? Links from Low PR or low “Trust URL” sites? I have gotten conflicting information reading about all this on the net, with some saying that too many good links(high PR) can be unnatural without some lower level PR links, so I just want to make sure that I am not asking for links to be removed that we need to create or maintain our link profile. 2)What is the best program or process for viewing our link profile and what exactly am I looking for? What constitutes a healthy link profile after the new google algorithm updates? What is the best way to change it? 3)Where do I start with this task? Remove spammy links first or figure out or profile first and then go after bad links? 4)We have some backlinks that are to our old .aspx that we moved to our new platform 2 years ago, there are quite a few (1000+). Some of these pages were redirected and some the redirects were broken at some point. Is there any residual juice in these backlinks still? Should we fix the broken redirects, or does it do nothing? My boss says the redirects wont do anything now that google no longer indexes the old pages but other people have said differently. Whats the deal should we still fix the redirects even though the pages are no longer indexed? I really appreciate any advice as basically if we cant get our site and sales turned around, my job is at stake. Our site is www.k9electronics.com if you want to take a look. We just moved hosts so there are some redirect issues and other things going on we know about.
White Hat / Black Hat SEO | | k9byron0 -
Still not Recovered from Caffeine
In June of 2010, we lost rankings for four of our best key terms for our website http://tinyurl.com/6e73q52. No other terms were majorly impacted, so our assumption was that is was either due to Caffeine or a filter on those terms. We have worked with several companies using various strategies since then with little or no success. We later found that their linking strategies were less than white hat (I'm being polite) The best advice I was given recently is that we were over-optimized for those four terms (life insurance, life insurance quotes, term life insurance, term life insurance quotes) and we need to balance that out by linking with other terms. I know this will not be a fast process. My problem is I see many of my competitors in this extremely competitive space using black hat (grey at best) techniques and rising quickly to the first page of Google. Some of the SEO companies working with my competitors offered help to us, which I consider ethically questionable. These four terms convert the best, as you would imagine, so it has become very cut-throat in this competitive environment. We want to keep our hats white, as we are interested in longevity, not a quick hit and run (our site has been live and working for 8-plus years, by the way). I have become extremely gun-shy and generally suspicious of working with a new SEO company, so my question (finally) is: I would like some recommendations and success stories you have had with working with SEO companies (white hat only). Thank you for listening to my rant.
White Hat / Black Hat SEO | | rdreich490