When using external links for onsite optimization, should they be follow or nofollow links?
-
I'm trying to optimize my home page and need to add external links. I'm planning to link to other authoritative sites. Should they be follow or no follow links?
-
If your site hasn't bad reputation and you have no problem into help increase the authority of the site you link to, AND:
1. The sites belongs to your niche: do follow.
2. You trust in their SEO practices and you think they are not penalized by Google: do follow.
If is your competitor or you are not interested into help them earn authority and rank: no follow.
If the site is not related at all with your content (for example you just want to promote other sites, profiles or platforms you own): no follow.
Make look the links natural, specially do follow ones. Be careful using the keyword on it's own in the anchor text.
I hope it helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to re-follow using the WPSEO plugin
Hello, I unindexed numerous blog low quality blog posts and nofollowed them at the same time using the Advanced meta tab for the Yoast WPSEO plugin. I am trying to reindex them, which I figured out and can successfully do, What I cannot figure out is these posts will not return to follow status and remain nofollow. I have been recreating the blog posts, but this is very time consuming. Is there some way to do this without have to reduplicate a new blog post? I Googled this and searched MOZ with no luck. thank you Mike
On-Page Optimization | | crazymikesapps10 -
Outgoing Links Best Practice
Hi, It is my understanding that it is good practice to add relevant out going links to my content pages. I do not intend to over do it and the out going links I intend to add would be useful for the reader. My question is do I need to add noindex/nofollow tags to these links? Does it make any difference either way or can I just leave them as index/follow links? Thanks
On-Page Optimization | | UnderMe0 -
Optimizing for two keywords
Hi there, my question is: I need to optimze two pages related to almost the same concept but different orientations. One keyword is "emocional intelligence development" and the other word is "emocional intelligence workshops" I can't mix the two pages in one unique page due to web strucutre reasons. Is it possible to optimize each web for each keyword independently although they have the concept emotional intelligence in common? Thanks
On-Page Optimization | | juanmiguelcr0 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Removing old URLs that are being used for my on page optimization?
Is there a way to remove old URL's that are still being used for my keywords for my on page optimization? They are giving me grades of F since they no longer exist and if I change the URL to the current one, the grade becomes an A, but they are still showing after the new crawl.
On-Page Optimization | | Dirty0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Should I include my help desk link?
My website has a link to our help desk. I was considering a 'do not follow' since I don't think it should be included. However, are there any benefits to including it since there are A LOT of articles and pages on our help desk (though it's aimed at our curent customers, not new or potential customers)?
On-Page Optimization | | flightoffice0 -
How to "rich-content" optimized!
Hi mozzers! How to optimize really a rich index.php of a page,with a keyword example: " mobile " what kind of things to include,video,comments,images,how many words,manually meta-descriptons or to leave it empty to take automatically the googlebot a snippet! Tell us more on this, because we forget sometimes the rich-content-optimized and only concentrated on the link-building. Thanks,
On-Page Optimization | | leadsprofi0