Does Facebook Messages count as a social signal factor?
-
Hi,
We know that social signals are usually referred to as a webpage's collective likes, comments or shares. But what about the Facebook messages generated from the messenger plugin on a web page?
Especially on a business page, if one business page receives hundreds of Facebook messages through a landing page or blog page, does that count as social shares?
And how effective is social signals are for a website in 2020? Although social engagement is always good for any website, my question is, how logical is it to purchase "social signal gigs" from konker or Fiverr or other gig markets?
We run a social media marketing company in Australia, our website: https://www.playchat.com.au and we get a lot of messages every day through the messenger add on from our home page. Will that make any difference whatsoever?
Looking forward to hearing from you. I appreciate any help you can provide.
-
Facebook Messages—referring to private communications sent via Facebook Messenger—do not count as social signal factors in the context of SEO (Search Engine Optimization) or social media engagement metrics. Here's why:
Understanding Social Signals
Social signals are public interactions on social media platforms that can influence the visibility and reputation of content or brands online. Common social signals include:
- Likes
- Shares
- Comments
- Retweets
- Mentions
- Public Posts and Interactions
These signals are typically visible to anyone viewing the content and can contribute to how content is perceived both by users and search engines.
Why Facebook Messages Aren't Considered Social Signals
Privacy: Facebook Messages are private conversations between users. Since they are not publicly visible, they don't contribute to the public metrics that social signals represent.
Lack of Visibility: Social signals rely on publicly accessible interactions. Private messages don't influence how content is shared or perceived on a public scale.
No Direct Impact on SEO: Search engines primarily consider public content and interactions when evaluating social signals. Private messages have no direct bearing on search rankings or online visibility.
-
Facebook Messages, typically referring to private messages exchanged between users, do not count as a direct social signal factor for SEO (Search Engine Optimization) purposes. Social signals generally refer to public interactions on social media platforms, such as likes, shares, comments, and the overall engagement a piece of content receives. These signals can influence search engine rankings by indicating the popularity and relevance of content.
While Facebook Messages might contribute to user engagement and content sharing indirectly, they are private and not easily measurable by search engines. Therefore, they do not directly impact SEO in the same way public social media interactions do.
-
Totally agree with Kate, Google doesn't have access to this information, an uptick in messages is a good thing if you can tie that back to your business being more popular but I definitely wouldn't pay to have bots send messages for the sake of SEO.
-
My guess is no. It might correlate someday, the number of messages and how generally popular you become, but messages are not public data. Google and Bing can't crawl that data, so they can't use it. Social signals like likes, replies, reviews, etc are available metrics, so they can at least be taken into account. However, it was and still remains not a direct signal, more of a correlation.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook & Instagram outage.
So mozzers, you think we will get the truth on why facebook and Instagram went down once they get it back up? so far their outrage has been almost an hour.... your pal, chenzo
Social Media | | Chenzo0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
How to Optimise Your Facebook Business Page
Buongiorno drom hot & humid wish the clouds would clear ofdf wetherby UK 🙂 On this page https://www.facebook.com/philpottsltd and illustrated here
Social Media | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/philpotts-official-page-as-is-1_zpsf900b6b3.jpg
Is the reason the Philpotts Facebook page does not appear for target term "Philpotts Sandwiches" down to no mention in the description & no mention in the url? Would like to know the classic way to do on page optimisation ( I know this is will be very limited ) for a Facebook business page. Grazie tanto,David0 -
Building Business Facebook PAges
Boungiorno from 25 Degrees C Ice cream vans everwhere Wetherby UK 🙂 I'd like to learn the total ins & outs of building a business facebook page. So whilst there are a zillion posts in the Google Universe banging on about it can any seo moz member please suggest a good learning resource digital or print. Grazie,
Social Media | | Nightwing
David0 -
Facebook Contest: Fan or Not?
Let's say that I manage a Page for a company, and I run a contest through a "Promoted Post". Does every single Like to that "Promoted post" will be counted as new fan? My objective is to increase the fans number of the page, which is your best practice to achieve that through a Facebook contest? Many thanks.
Social Media | | YESdesign0 -
Deleting Poor Performing Social Media Accounts for Businesses?
I'm the Internet Marketing Manager for an ad agency and in charge of not only our social media and SEO but advising and hooking up clients with successful campaigns. I've taken the liberty of signing us up for almost every major social media account. Some are very successful (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Vimeo is ok (we use it over YouTube), Vine is picking up) and others are very not doing well (Flickr, Foursquare, YouTube really is low, Google+ is very mediocre). I’ve been wondering if it would be more beneficial to just delete certain accounts. I think I need to keep Google+ (Google values it and we are not doing terribly on it) but all the others listed in the bad column I think are really cancerous to our SEO (and make us look bad b/c we are doing poorly on them) but I really don’t know. I used them kind of to see if they would work for us and to demonstrate that we knew what we were doing in these social networks, but I think they may be doing us more harm than good both from a PR standpoint and SEO. Doesn't it hurt your website for Google to see poor performing social media accounts, just as the opposite would be true (good sm accounts and mention/activity would give you klout & SEO...)? What do you think? I'm no novice but no master either. Love this forum. Thanks in advance.
Social Media | | JCunningham0 -
How Social Shares on One Page Affects Sitewide Authority
If you have a great resource on your site that earns a lot of social shares, does that improve the authority of your entire site or just that single page in the eyes of Google?
Social Media | | Charlessipe0 -
Social Media and its importance for organic ranking
Hi Community, maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web... 😉 I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often? Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)? I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business. Uuuuh, so, where's my answer on the web? 😉 Thank you!
Social Media | | waynestock
André0