Title Tag Length
-
Is there a search engine that reads a title tag longer than 70 characters? What is the harm in writing a title tag longer than 70 characters?
-
I understand that from a conversion perspective having a title tag in excess of 70 characters is meaningless as no one will see it on Google. I also understand that some believe that a title tag with more characters may dilute the strength of the terms you really want emphasized (although there doesn't appear to be universal agreement on this point).
That said, for ranking purposes, will Google consider more than 70 characters in the title tag?
I have a specific reason for asking this question. My clients are professional service providers. Some of them are located in suburbia where no one particular suburb draws a lot of traffic. Given my content constraints and limited number of title tags, I would like to squeeze as many suburb names into the title tag even if it means that they are not visible, just for ranking purposes.
-
Just a follow up note to Daylan's great advice, the harm in it being longer than 70 characters is that the keyword usage becomes more diluted and less specific.
Cheers,
Jamie.
-
All search engines technically 'read' titles that are longer than 70 but will only display 70 or less. Anything longer is displayed with an ellipsis ( ... )
As the title is the first thing that users will see, having content in it longer is of no benefit (if you cant read it, whats the point?)
Theres a good write up available here about it:
http://www.seomoz.org/learn-seo/title-tag
(If there is a search engine that does display over 70, it's likely not much of your audience is using it)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Multiple and tags
It has recently come to our attention that some of the pages on our site have multiple and tags. I understand that this goes against best practices-- but I was wondering if anyone could tell me specifically how this could be impacting our site's performance and search rankings.
On-Page Optimization | | ZoomInformation0 -
H1 tag mandatory?
Hi there! Is a mandatory to fullfill the H1 tag in order to improve SEO? I mean I'm in the case where the keyword selected is appropiate to optimize the page but not appropiate to be in H1 tag 'cause it probably "doesn't sound good" to the user. Is it enought to be present in the url, title and description?Any suggestion? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
H1 tag in wordpress
Hi there! I'm having problems to locate the h1 tag in wordpress (in each page) in order to optimize the pages for SEO. When introducing text it starts with h2. Where can I locate it? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
How long does it take Google to index new title tags and meta descriptions?
Hi, I have launched a website ( www.bookkeepingking.com )and would like Google to reflect the latest title tag changes in its results. How long does it typically take to happen? I believe this might be one reason why the site may not be generating any search traffic yet, even though I haven't yet begun any link building yet. A couple of notes: When I enter site:bookkeepingking.com in the search box, the pages show up, but with the old/default title and meta descriptions. I am using the Yoast for SEO plugin I have resubmitted the XML map - Yoast created 2... /page-sitemap.xml and /post-sitemap.xml The changes were made about 1 week ago. WMT says that there are zero errors. Is there something I may have missed? Or do I just need to give it more time? Thanks in advance for your help. Erin
On-Page Optimization | | HiddenPeak0 -
Thoughts on Results from Changing Title Tags
A number of the client's we represent have seen drops in rankings. The title tags on these sites are formatted old way of doing tilte: "Blue Widgets| Cheap Widgets | Metal Widgets". We are going to change them to the natural format: Acme Offers Blue, Metal Widgets for Any Budget." Just wondering if anyone has made similar changes post-penguin and if they've seen improved ranking from doing it.
On-Page Optimization | | TopFloor0