How to properly spin off a subdivision of an existing company?
-
An existing client of mine is the parent of a subsidiary. The parent business currently drives traffic for the subsidiary and has been doing so for many years. The subsidiaries owner is wanting to create their own website even though the companies are still in great relationships. So I'm wanting to make sure they don't compete.
What necessary steps do I need to take? My one major issue is the address. They both work under the same address and I plan on using a suite number for the subsidiary. Will that work? Even though the parent company doesn't priortize it's subsidary business for SEO, I don't want to drop in rankings and for them to compete.
Any knowledge or insight on this would be greatly appreciated! The more details the better Thanks!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Name as displayed in serp is a completely random company in an entirely different industry!
Hello! I am looking at a site that has its site name displayed incorrectly in the SERPS. The site name is showing as a company from the airline industry while the site in question provides hypnotherapy services. This issue is on every page except the homepage. I have checked source code and the structured data. Local business structured data with the correct company name - I can't find anything at all in the source code that refers to this random airline! Thank you for reading this and for any ideas or suggestions! Here is a screenshot that illustrates the issueUntitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
All urls seem to exist (no 404 errors) but they don't.
Hello I am doing a SEO auditing for a website which only has a few pages. I have no cPanel credentials, no FTP no Wordpress admin account, just watching it from the outside. The site works, the Moz crawler didn't report any problem, I can reach every page from the menu. The problem is that - except for the few actual pages - no matter what you type after the domain name, you always reach the home page and don't get any 404 error. I.E. Http://domain.com/oiuxyxyzbpoyob/ (there is no such a page, but i don't get 404 error, the home is displayed and the url in the browser remains Http://domain.com/oiubpoyob/, so it's not a 301 redirect). Http://domain.com/WhatEverYouType/ (same) Could this be an important SEO issue (i.e. resulting in infinite amount of duplicate content pages )? Do you think I should require the owner to prevent this from happening? Should I look into the .htaccess file to fix it ? Thank you Mozers!
Intermediate & Advanced SEO | | DoMiSoL0 -
Recommended SEO Companies
Looking for advice here.... We are a small business looking to secure/increase rankings in the search engines. What are some recommended SEO agencies/companies that are effective with today's search engine optimization standards. _ Thank you_
Intermediate & Advanced SEO | | wickerparadise0 -
Duplicate content across similar computer "models" and how to properly handle it.
I run a website that revolves around a niche rugged computer market. There are several "main" models for each computer that also has several (300-400) "sub" models that only vary by specifications for each model. My problem is I can't really consolidate each model to one product page to avoid duplicate content. To have something like a drop down list would be massive and confusing to the customer when they could just search the model they needed. Also I would say 80-90% of the market searches for a specific model when they go to purchase or in Google. A lot of our customers are city government, fire departments, police departments etc. they get a list of approved models and purchase off that they don't really search by specs or "configure" a model so each model number having a chance to rank is important. Currently we have all models in each sub category rel=canonical back to the main category page for that model. Is there a better way to go about this? Example page you can see how there are several models all product descriptions are the same they only vary by model writing a unique description for each one is an unrealistic possibility for us. Any suggestions on this would be appreciated I keep going back on forth on what the correct solution would be.
Intermediate & Advanced SEO | | The_Rugged_Store0 -
Link with keyword or name of the company
hi sorry I am getting links from a prominent site. I would love to know what are your though. use the name of the company as the anchor text or the Keword? does the new world of SEO like keyword anchor or not?
Intermediate & Advanced SEO | | ciznerguy0 -
Multiple URL's exist for the same page, canonicaliazation issue?
All of the following URL's take me to the same page on my site: 1. www.mysite.com/category1/subcategory.aspx 2. www.mysite.com/subcategory.aspx 3. www.mysite.com/category1/category1/category1/subcategory.aspx All of those pages are canonicalized to #1, so is that okay? I was told the following my a company trying to make our sitemap: "the site's platform dynamically creates URLs that resolve as 200 and should be 404. This is a huge spider trap for any search engine and will make them wary of crawling the site." What would I need to do to fix this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
What is the proper way to display e-commerce product guides? PDF / JPG?
Hi, On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site). I also have the details as plain text on the page, but this is required. What is the correct way to show it, using PDF or JPG? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
The speed of my site do you agree with my hosting company
Hi my site is www.in2town.co.uk and i have to be honest i am not really happy at the moment. i took a huge gamble because my site was getting around 10,000 visitors per day but because the site was getting really slow as i was using the old joomla my hosting company suggested to me to use the modern version of joomla as i was using joomla 1.0 Now for months i said no but they said the site would remain slow until i updated it. I decided to take a gamble and as i was going to now move it to the new joomla i decided that i would redo the whole site and make it better which i am doing at the moment. But even though i am paying for a dedicated server and have done what they have said and using the new joomla and according to them they have refreshed my database the site is still running slow. If anyone could do a test on the site and let me know what speed they are getting. Below is the email i have sent to my hosting company and below is also the resonce that i am getting from them.- I would love to hear your feedback as i have taken a huge gamble and when i get back from spain i will be continuing the finish the site which will take me another week to complate and get it the way i want it. here is the feedback hi can you please look into my site www.in2town.co.uk as i am getting lots of reports that it is slow. we redone the whole site which i am still working on because of it being slow and you said that you cleared everything in my database so there was nothing there so we can start from scratch. when i started building the new site you said that the database would be like a brand new one but it seems that this is not working. what i mean by this is, we listened to you and got a dedicated server as you said this would make the site faster, this did not work, you said about redoing the site and using the latest joomla as this would make the site faster and after a lot of work we done this although we are still continuing to build it and as a result of this we lost lots of traffic and links and rankings but even though we done this the site is still slow. i have to be very honest with you, i am not happy and feel disapointed as the site is slow and i need this sorting out. i am in spain at the moment meeting clients ref the site and it is embarrassing when they say the site is slow so please can you look into this for me Hello, Thank you for contacting TMDHosting Technical Support Team. We have checked your current server load and it is below 1: top - 11:53:54 up 123 days, 9:47, 1 user, load average: 0.24, 0.12, 0.11 this is shows that the system is running fine. You have close to 1GB RAM free which provides enough resources for your scripts to function. As the server state is healthy the optimization of your website should be applied on its coding and main functions. This is a development related optimization and we do not offer development services at this point. If your developer recommends a server with more resources provide us with his/hers requirements and we will provide you with suitable solution. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed from me., i will have to have someone look into this as it may be a case that i will have to get rid of my dedicated server and take the sites to another hosting company and see the difference with them and see if the site is faster as no one else using joomla has the problems that i am having. can you let me know what speed the site is then, and then compare this against some other sites. for example, female first, claire hegarty.co.uk etc as when i do speed checks i am getting back over ten seconds and the site which is very small at the moment should not be more than 2 seconds Hello, Please note that even if you move the website to another hosting provider this will not change the reason because of which its speed is not as per your requirements. However it is up to you to explore different options. What we have ensured is that your server is not overloaded and it has resources for the functions on it to run. The optimization of your website coding I am afraid are outside of our technical the scope of our technical support. Additionally note that the loading speed of your website depends on huge number of other factors on certain remote locations which are not under our control. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed
Intermediate & Advanced SEO | | ClaireH-184886
Senior Support Team
TMDHosting.com If anyone can please comment on this and look at my site www.in2town.co.uk and test it for me on speed and advise me as i have done everything they have said and it seems that the site is no faster. There is not much content on there at the moment as they managed to lose over 20,000 pages of content while transfering it all which i am not happy about. So there should not be an issue on speed and now i am working through and putting some of the old content back on while writing new content0