Drop in featured snippets and sessions following algorithm update
-
Seemingly following the Feb 2021 algorithm update (passage indexing) our site has seen a massive drop in featured snippets (from 39 on 8th Feb to 27 on 15th Feb) and hasn't recovered (still 27 on 18th March).
Our site has also seen a steady drop off in sessions in the UK over the past couple of weeks, despite continued increases in the US. This could potentially be due to the loss of featured snippets meaning less traffic to our top pages, but we're wondering if this could also be another change, separate to featured snippets?
Does anyone know if these changes are likely to be linked to the passage indexing algorithm update (or another unconfirmed update) or simply a coincidence and either way, what we can start doing to see our number of featured snippets (and then hopefully sessions) start to increase again?
EDIT: As of 22th March, these have dropped again to just 10 featured snippets - a total of 290% decrease - any help would we appreciated!
TIA
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did any one else notice rankings drops since 14th-21st Feb this year?
Hi everyone, I'm looking for some guidance please. Our website saw a drop in rankings on around 14th - 21st Feb 2019 and the rankings haven't really recovered. I can't see anything significant in Search Console, there was a possible unconfirmed algorithm update during early Feb but I can't really find anything factual to determine if this was the cause. The ranking drop seems to be across different keywords. What else should I check? Did anyone experience such a drop around this time and if so found out why this happened and how to recover? Thanks for your help 🙂 Caroline
Algorithm Updates | | Teepee_Digital0 -
Indexed Pages Increase and Major Drop June 25th and July 16th?
I am seeing information regarding a possible Google algorithm that may have taken place on June 25th...and seeing total number of pages indexed in GSC increase (cool!)...BUT, then on July 16, I'm seeing a consistent drop (BIG DROP) of pages indexed - not only on our site, but several. Does anyone have any insight into this or experiencing the same issue?
Algorithm Updates | | kwilgus0 -
Google traffic drops (October 24th 2014) - Penguin 3.0?
Hi All My client's site http://www.carismaautodesign.com took a bit of a knock around 24th October 2014. Google organic traffic down by ~32%. I am trying to understand if site has been hit by a Penguin refresh (3.0) - and if so why?
Algorithm Updates | | seowoody
If it was, it would appear to be a false negative as the site and backlink profile is clean. The content is perhaps the only area in question... as it's more of a brochure site, therefore content is relatively thin and promotional rather than in-depth/editorial. For example, the gallery pages are very similar in structure, with the images and specification text being the only variation, click on any of the vehicle interiors to see what I mean - http://www.carismaautodesign.com/gallery/mercedes/viano/ You will see the specification text is unique per vehicle interior, but not hugely; Then how could it be? The interiors all contain the same elements just a variation in seating, leather colour, stiching, wood finish etc. Question: Do you think... a.) This IS NOT a Penguin issue but something else (please ellaborate)
b.) This IS a Penguin issue but a false-negative, so do nothing, this will bounce back with next Penguin refresh
c.) This IS a Penguin issue related to content. Merge all gallery pages into one page per vehicle (i.e. one Mercedes Viano Interior page, with all 19 interior galleries as part of the page - thus building one stronger page with more intro text and simple bulleted specification per gallery)
d.) This IS a Penguin issue related to something else (please ellaborate) Thanks,0 -
Google Penguin update
When Google Penguin update will run again. The last time was in October 2013 and I'm still really curious now. Or have they stopped this and this is now continuously just like the panda?
Algorithm Updates | | NECAnGeL0 -
How to you get a company details to appear on the right side of google searches? For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you.
For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you. https://www.google.com/search?q=dr+martens&oq=dr+martens&aqs=chrome..69i57j0l5.2176j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8
Algorithm Updates | | vijayvasu0 -
Rich Snippets: rel=”Author” CTR?
Hi everybody, I want to put on my websites the rel="author" to appear in google search with the image of g+ of my profile. Does anyone have statistics or case history on the effects (positive or negative) that this can have on the CTR? Logically I think it should increase CTR, but I'm not sure that is the case for all sectors. Tnks in advance for your answers
Algorithm Updates | | BizonwebItaly0 -
Sudden Page Rank Drop for Weight Loss Camp
My site BalanceME.com has been performing really well and continually climbs more and more but in the last 7 days we have had a drop this last week. We went from #2 for weight loss camp to #6, and even further on other terms. It is mid May and I cannot find any other explanation for the sudden drop. I am hoping someone could give me some sort if idea what could possibly be the answer. Recently we have had two press releases go out, target for keywords, and also installed images that navigate to new pages on the site. There have been few additions to the site, and nothing can explain the drop. Other companies in our group have not had issues with recent drops, and we use the same practices with the other organizations. Thank you for your time
Algorithm Updates | | FVdBeuken0 -
Is my page footer the reason keyword rankings have dropped?
Hi all, One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community. Thanks! Rob
Algorithm Updates | | RobertHill0