What is this SERP feature called? Organic ads...?
-
What are these called (screenshot attached)? They are organic product listings in the body of the SERP that look just like paid ads, but are placed below paid ads.
I would like to read up on how to optimize for them, but am having trouble finding information.
-
@Kateparish Thank you -- I think this is it. These are definitely not paid ads or a featured snippet. It's discouraging to see how thoroughly Amazon and the big box stores dominate these listings...
-
The SERP feature you might be referring to is called "Featured Snippet." A Featured Snippet is a highlighted search result that appears at the top of the organic search results, usually in a box or container. It provides a brief summary of the answer to the user's query and can include text, images, and even videos.
However, if you are referring to ads that appear in the search results, those are typically referred to as "paid search ads" or "search engine advertising" rather than organic ads. Paid search ads are placed by advertisers who bid on specific keywords, and they appear at the top and/or bottom of the search engine results page (SERP). Unlike organic search results, paid search ads are paid for by the advertiser and are not influenced by the website's content or search engine optimization efforts.
-
@LivDetrick said in What is this SERP feature called? Organic ads...?:
What are these called (screenshot attached)? They are organic product listings in the body of the SERP that look just like paid ads, but are placed below paid ads.
I would like to read up on how to optimize for them, but am having trouble finding information.Hi LivDetrick,
Those organic product listings in the body of the SERP that look like paid ads are called Google Shopping Ads. They are also sometimes referred to as Product Listing Ads (PLAs).To optimize for Google Shopping Ads, you need to create a product feed that contains all of your product information, such as product name, description, image, and price. You can submit this feed to Google Merchant Center, which is a tool that allows you to manage your product data and create Google Shopping campaigns.
In addition to creating a product feed, you can optimize your Google Shopping Ads by focusing on the quality of your product data, optimizing your bids and budgets, and creating compelling product titles and descriptions that accurately represent your products.
You can find more information on optimizing for Google Shopping Ads on Google's Advertising Help Center.
Regards,
Bryce June -
@LivDetrick The organic product listings you refer to are commonly known as "Google Shopping listings" or "Google Product listings." These listings appear as product images, prices, and other relevant information in a box format within the Google search results page, typically below the paid ads and above the organic search results.
To optimize for Google Shopping listings, you can create a Google Merchant Center account and upload your product feed. Ensure that your product feed includes all the relevant information, such as product title, description, pricing, and high-quality images. Additionally, optimize your product pages on your website by including relevant keywords, clear product descriptions, and high-quality photos.
To learn more about optimizing for Google Shopping listings, visit the Google Merchant Center Help Center or Google Ads Help Center. There are also many resources available online from industry experts and digital marketing blogs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Name as displayed in serp is a completely random company in an entirely different industry!
Hello! I am looking at a site that has its site name displayed incorrectly in the SERPS. The site name is showing as a company from the airline industry while the site in question provides hypnotherapy services. This issue is on every page except the homepage. I have checked source code and the structured data. Local business structured data with the correct company name - I can't find anything at all in the source code that refers to this random airline! Thank you for reading this and for any ideas or suggestions! Here is a screenshot that illustrates the issueUntitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
How do we remove organic listing in other countries for our brand?
We have noticed that we're getting over 25,000 impressions from India over the last 3 months for our brand term. We are seeing similar results from other countries too but not as much. Having used FatRank I can see that our brand name is ranking in position 1 and 2 in multiple countries, this wouldn't be a problem if 1. we sold cars there and 2. they weren't producing leads for our sales guys to follow up which is causing problems. How can we exclude other countries? In Search Console we are already just targeting the UK. Thanks 🙂
Technical SEO | | clickdealerseo0 -
How can I avoid duplicate brand name in the title serp?
Hello, How can I avoid duplicate brand name in the title serp? For example:
Technical SEO | | jh0sz
In this page: https://www.latam.com/es_cl/ The title setted is: <title>LATAM Airlines en Chile | Sitio Oficial</title>
But in the SERP show: LATAM Airlines en Chile | Sitio Oficial - LATAM.com Can I avoid LATAM.COM at the end of the title? Regards 8J3jEAX1 -
Sponsor in flight ticket section
How can I be included in http://www.google.com/flights section in Serp for other languages like Persian e.g the keyword: بلیط هواپیما
International SEO | | fareli0 -
Internet Explorer and Chrome showing different SERP's
Well the title says it all really. Same query, different browsers, same computer and different search results. I thought at first it may have differed because I was logged into my google profile on chrome but I logged out and tested and still different results. Is this normal ?
Technical SEO | | blinkybill0 -
Redirected Subdomain Development URLs Showing In SERPs?
I develop client websites within a subdomain of another website (with noindex, nofollow so that incomplete websites on the wrong domains aren't ever seen by web users). Then, when we launch a client's site on their own domain, we redirect all of the development URLS to the appropriate page on the new live site. (meaning at site launch, all pages on http://client-site.developersite.com would be set to 301 redirect to identical pages pages on http://www.client-site.com). This system has always seemed to work fine, but today I discovered 94,700 pages indexed by Google on my root domain and found that these were mostly old URLs of sites in development that redirect to the actual client sites. Many are several years old. Any idea why Google would be indexing these pages? Thanks in advance!
Technical SEO | | VTDesignWorks0