Unsolved learning about links...
-
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!
-
@yashbisht
Thank you! That's very helpful and interesting information. And you're right about links and backlinks being a little complex. In trying to naturally build links and increase our client's Domain Authority, we're finding that it takes a little patience and a lot of good content. We appreciate the info! -
@Ebbeka said in learning about links...:
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!Hello!
It's a great question you've raised. Backlinks are a crucial aspect of SEO, and understanding how they work can be a bit complex. Let's break down why your client's digital ads may not count towards your external link count:
Nature of Digital Ads: Digital advertisements, such as those in Google Ads or social media ads, often utilize tracking links and redirects. These links are designed primarily for measuring ad performance and click-through rates, not for passing SEO value.
NoFollow Links: Many digital advertising platforms and social media sites utilize "nofollow" links by default. A "nofollow" link instructs search engines not to follow the link and, consequently, not to consider it for SEO ranking purposes. This is done to prevent paid advertisements from influencing search rankings artificially.
Dynamic URLs: Digital ads often use dynamically generated URLs that include various tracking parameters, making them less likely to be recognized as backlinks by SEO tools. Search engines may also have difficulty identifying these links as canonical URLs.
Shortened Links: Some digital ads use URL shorteners (e.g., bit.ly) to create concise and trackable links. These shortened links can obscure the original URL, making it challenging for SEO tools to associate them with your website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb1 -
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
How To Encourage Google To Discover Links?
I got a valuable backlink from a high authority website (MSN), but the link is placed in the middle of a slideshow with 20 pictures, and the only way to reach it is by clicking through the slideshow. After 6 months, this link still hasn't been noticed by Moz or Semrush, and I assume Google hasn't seen it either, because it's in the middle of a slideshow. Is there any way to encourage Google to find this link? Or am I all out of luck?
Link Building | | David56750 -
How is Moz DA affected by spam links? Disavow file?
So it does not appear that moz let's you upload your disavow file. So when moz calculates your DA how do spammy links factor in? After digging through our GA it appears our site was hit with the 2016 penguin update and never recovered. Our weekly visitors were 2k, then dropped to 500 and have stayed close to that level for a while. We've used the disavow tool, without success over the past 3 years. During that time we have done link out reach and built around 10 legit good quality DA links since. But we have not recovered. At this point i'm thinking I should just remove the disavow file. Moz says our spam score for our domain is 5%.
Link Explorer | | jessicapremier0 -
Apart from spying on competitors back link what else can be done in MOZ?
I've recently started trail version in MOZ and I want to explore every possible way that can help me in building my website better. My website Sanctum Consulting (Visas and Immigration)
Link Explorer | | Manifeat90 -
Open Site Explorer only showing 10 internal links, and 270 external links
Hi, I run the website www.abackpackerstale.com ,and for some reasons opensite explorer is only showing 10 internal links, and a 200 and something external links. How can I fix this as I am sure it is hurting my DA authority, and overall site score. Thanks! Stephen
Link Explorer | | backpackerstephen0 -
Does OSE crawl our site often? Or do we have an other problem? (internal links)
I am wondering if i can find out when OpenSiteExplorer crawled our entire website for the last time.
Link Explorer | | wilcoXXL
A few months ago we added some internal textlinks to all of our productpages. Those are links to the brandpage of that particular product. Some of our brands do have up to 1500 products, so there should be at least 1500 internal links pointing to that brandpage. But OSE still gives me a wrong count. It says there is only 1 internal link pointing to that brandpage.
Is it because OSE never crawled our site again? Or am i missing something here?(maybe too many internal links to one specific brandpage is not okay?) I'll hope you guys can help me out with this one.0