Added a canonical ref tag and SERPs tanked, should we change it back?
-
My client's CMS uses an internal linking structure that includes index.php at the end of the URLs. The site also works using SEO-friendly URLs without index.php, so the SEO tool identified a duplicate content issue.
Their marketing team thought the pages with index.php would have better link equity and rank higher, so they added a canonical ref tag, making the index.php version of the pages the canonical page. As a result, the site dropped in the rankings by a LOT and has not recovered in the last 3-months.
It appears that Google had automatically selected the SEO-friendly URLs as the canonical page, and by switching, it re-indexed the entire site.
The question we have is, should they change it back? Or will this cause the site to be reindexed again, resulting in an even lower ranking?
-
Yes, I think you should change it back. Because canonical tags affect SEO from two points of view. For once, they directly influence how search results are displayed. The SEO tool found a duplicate content problem because the website also functions with SEO-friendly URLs that do not include index.php. Canonical tags have multiple benefits only when they are implemented correctly. So, please check your ref tag again and change it accordingly.
-
What is the technical limitation? consider 301 redirects from index.php to seo-friendly urls
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Understanding Redirects and Canonical Tags in SEO: A Complex Case
Hi everyone, nothing serious here, i'm just playing around doing my experiments 🙂
Technical SEO | | chueneke
but if any1 of you guys understand this chaos and what was the issue here, i'd appreciate if you try to explain it to me. I had a page "Linkaufbau" on my website at https://chriseo.de/linkaufbau. My .htaccess file contains only basic SEO stuff: # removed ".html" using htaccess RewriteCond %{THE_REQUEST} ^GET\ (.*)\.html\ HTTP RewriteRule (.*)\.html$ $1 [R=301,L] # internally added .html if necessary RewriteCond %{REQUEST_FILENAME}.html -f RewriteCond %{REQUEST_URI} !/$ RewriteRule (.*) $1\.html [L] # removed "index" from directory index pages RewriteRule (.*)/index$ $1/ [R=301,L] # removed trailing "/" if not a directory RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_URI} /$ RewriteRule (.*)/ $1 [R=301,L] # Here’s the first redirect: RedirectPermanent /index / My first three questions: Why do I need this rule? Why must this rule be at the top? Why isn't this handled by mod_rewrite? Now to the interesting part: I moved the Linkaufbau page to the SEO folder: https://chriseo.de/seo/linkaufbau and set up the redirect accordingly: RedirectPermanent /linkaufbau /seo/linkaufbau.html I deleted the old /linkaufbau page. I requested indexing for /seo/linkaufbau in the Google Search Console. Once the page was indexed, I set a canonical to the old URL: <link rel="canonical" href="https://chriseo.de/linkaufbau"> Then I resubmitted the sitemap and requested indexing for /seo/linkaufbau again, even though it was already indexed. Due to the canonical tag, the page quickly disappeared. I then requested indexing for /linkaufbau and /linkaufbau.html in GSC (the old, deleted page). After two days, both URLs were back in the serps:: https://chriseo.de/linkaufbau https://chriseo.de/linkaufbau.html this is the new page /seo/linkaufbau
b14ee095-5c03-40d5-b7fc-57d47cf66e3b-grafik.png This is the old page /linkaufbau
242d5bfd-af7c-4bed-9887-c12a29837d77-grafik.png Both URLs are now in the search results and all rankings are significantly better than before for keywords like: organic linkbuilding linkaufbau kosten linkaufbau service natürlicher linkaufbau hochwertiger linkaufbau organische backlinks linkaufbau strategie linkaufbau agentur Interestingly, both URLs (with and without .html) redirect to the new URL https://chriseo.de/seo/linkaufbau, which in turn has a canonical pointing to https://chriseo.de/linkaufbau (without .html). In the SERPs, when https://chriseo.de/linkaufbau is shown, my new, updated snippet is displayed. When /linkaufbau.html is shown, it displays the old, deleted page that had already disappeared from the index. I have now removed the canonical tag. I don't fully understand the process of what happened and why. If anyone has any ideas, I would be very grateful. Best regards,
Chris0 -
Optimization expert suggesting we add Canonical tag to every page on site
Hi guys, We're currently launching a new page, and we have an optimization and technical SEO expert (highly rated on Upwork, very intelligent, has solved complicated issues in the past and improved our Core Web Vitals greatly) suggesting we put canonical tags on every page of site, pointing to itself (other than the case of where canonicals should point to other page, we have those listed separately. Do you guys see a benefit to this? Could it harm us? He says large retailers do this, couldn't quite glean the benefit from it though. Current site ranks well and isn't set up like this. Any insight would be much appreciated! Thanks!
Technical SEO | | CitimarineMoz0 -
Alternate page with proper canonical tag Status: Excluded in Google webmaster tools.
In Google Webmaster Tools, I have a coverage issue. I am getting this error message: Alternate page with proper canonical tag Status: Excluded. It gives the below blog post page as an example. Any idea how to resolve? At one time, I was using handl utm grabber, but the plugin is deactivated on my website. https://www.savacations.com/turrialba-costa-ricas-garden-city/?utm_source=deleted&utm_medium=deleted&utm_term=deleted&utm_content=deleted&utm_campaign=deleted&gclid=deleted5.
Intermediate & Advanced SEO | | Alancito0 -
"non-WWW" vs "WWW" in Google SERPS and Lost Back Link Connection
A Screaming Frog report indicates that Google is indexing a client's site for both: www and non-www URLs. To me this means that Google is seeing both URLs as different even though the page content is identical. The client has not set up a preferred URL in GWMTs. Google says to do a 301 redirect from the non-preferred domain to the preferred version but I believe there is a way to do this in HTTP Access and an easier solution than canonical.
Technical SEO | | RosemaryB
https://support.google.com/webmasters/answer/44231?hl=en GWMTs also shows that over the past few months this client has lost more than half of their backlinks. (But there are no penalties and the client swears they haven't done anything to be blacklisted in this regard. I'm curious as to whether Google figured out that the entire site was in their index under both "www" and "non-www" and therefore discounted half of the links. Has anyone seen evidence of Google discounting links (both external and internal) due to duplicate content? Thanks for your feedback. Rosemary0 -
Why are my URL's changing
My rankings suddenly dropped and when trying to understand why I realized that nearly all images in Google's cached version of my site were missing. In the actual site they appear but in the cached version they don't. I noticed that most of the images had a ?6b5830 at the end of the URL and these were the images that were not showing. I am hoping that I found the reason for the drop in rankings. Maybe since Google cannot see a lot of the content it decided not to rank it as well (particularly since it seems to happen on thousands of pages). This is a cached version of my site I am using the following plugins that might be causing it: Yoasts SEO plugin, W3 total cache. Does anyone know what is causing ?6b5830 to be added to the end of most of my URL's? Could this be the reason for the ranking drop? Thanks in advance!
Technical SEO | | JillB20130 -
Internal Ads on A Site
We serve ads on our site using a sub-domain. All ads use a re-direct from ads.domain before redirecting users to the proper, normal, internal url. Most the content on our home page is ad block driven. Is it possible and does it make sense to enter the sub-domain as url parameter in Google Webmaster tools, letting Google know that this is something to be ignored. Many thanks
Technical SEO | | CeeC-Blogger0 -
Rel Canonical tag using Wordpress SEO plugin
Hi team I hope this is the right forum for asking this question. I have a site http://hurunuivillage.com built on Wordpress 3.5.1 using a child theme on Genesis 1.9. We're using Joost's Wordpress SEO plugin and I thought it was configured correctly but the Crawl Diagnostics report has identified an issue with the Rel Canonical tag on the sites pages. I have not edited the plugin settings so am surprised the SEOMoz Crawl has picked up a problem. Example: Page URL is http://hurunuivillage.com/ Tag Value http://hurunuivillage.com/ (exactly the same) Page Authority 39 Linking Root Domains 23 Source Code Considering the popularity of the plugin I'm surprised I have not been able to find tutorials to find what I'm doing wrong or should be doing better. Thanks in advance. Best Nic
Technical SEO | | NicDale0 -
Sudden SERP drop?
I'm wondering why my mainpage of my site just disappeared from google while a post from my site ranks at #11 on google. I currently only have 1 .edu backlink to it and the anchor text is my url site : http://www.domain.c0m What is the meaning of this? I checked my on page optimization and I got an A. The only problem I saw with my site was keyword stuffing on the homepage because my posts contain the keyword and its listed 26 times on the homepage but that shouldn't be the problem.
Technical SEO | | 6786486312640