How Does Link Juice Pass?
-
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect?
I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
-
Great, thanks, Keri!
-
There's no redirect needed at that point, since mysite.com is where you do want people to end up. If you type in the correct version, you don't need a redirect (adding the http:// in the browser isn't a redirect).
Sounds to me like everything is set up correctly for you now.
-
Thank you, Frank, this is a great help! When I typed in the www.mysite.com, it showed a 301 redirect. However when I type just mysite.com, I get the following: HTTP/1.0 200 OK =>
Does this mean there is no 301 set up for the mysite.com URL?
-
Niall,
If you are in doubt, whether you need to change your redirects or set up a specific 301 redirect, do a simple check:
Type in the URL in a header checker (like this one http://www.webconfs.com/http-header-check.php ). If the result is a working 301 redirect, and you are happy with the "location" (or destination) page, then you are fine.
In your case, type in the www.mysite.com to check if it redirects to mysite.com in one step.
-
Thanks John, what I am wondering is if I need to specifically set up a 301 redirect separately, or would that automatically happen when redirecting one URL to another (https://mysite.com to http://mysite.com for example)?
-
Yes, almost all of the link juice passes through with a 301 redirect. A little is lost, but a very tiny amount.
Source: Matt Cutts http://www.mattcutts.com/blog/rel-canonical-html-head/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam links - which link is most damaging to my rankings.
I have just started using Open Site Explorer and discovered a lot of spam links to my website.
Technical SEO | | A.Ronny
(I have mostly ranked on page for many years one but in the last two weeks ranking have dropped to page two)
The links have Anchor Text such as Scam - Dishonest - Drugs. Most of the of the links are "nofollow".
Will links with "nofollow" affect my ranking and if so which of the links should i priorities to remove?
Do I look at Link Equity - Domain Authority - Page Authority or other criteria? Many thanks
Ronny0 -
Paid links that are passing link equity from a blog?
We have a well-known blogger in our industry with whom we've had a long-standing relationship. We've had inbound links from his blog for many, many years. Today I noticed that we are running a banner ad listed on all pages of his blog under a heading that says "Sponsors." He has dedicated an entire page of his site giving full disclosure of all advertising. However, all of the links on his site pointing to us are passing link equity. To my knowledge they've been this way ever since they were first established years ago. I am fairly certain this fellow, with whom we have an excellent relationship, neither knows nor cares what a "nofollow" attribute is. I am afraid that if I contact him with a request that he add "nofollow" attributes to all of our links that it will damage our relationship by creating friction. To someone who knows nothing and cares nothing about SEO, asking them to put a "nofollow" on a link could either seem like a technical request they don't know how to handle, or something even potentially "shady" on our part. My question is this: Considering how long these links have been there, is this even worth worrying about? Should I just forget about it and move on to bigger fish, or, is this a potentially serious enough violation of Google Webmaster guidelines that we should pursue getting those links "nofollow" attributes added? I should add that we haven't received any "unnatural" link notifications from Google, ever, and haven't ever engaged in any questionable link-building tactics.
Technical SEO | | danatanseo1 -
How to optimize for new subdomain when root domain has all link juice and built up authority?
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice. When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located. Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing. What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains. thank you and happy new year to all!
Technical SEO | | devinjy0 -
Developing a link profile.....
So we are a brand new site looking to establish a link profile of earned links vs. manipulative link building practices and have received some conflicting information. Our goal is to provide users and webmasters of relevant websites with useful content about the areas and topics we cover and let them decide to link to us. We have been advised by some parties that in order to develop a base set of links we should enter our website into directories. Now I understand entering it into some of the main directories such as BOTW and Yahoo etc, but please offer your thoughts on smaller less official directories. Thanks in advance. Scott
Technical SEO | | jackaveli0 -
Can I turn off Google site links?
I thought at one time I had turned off the option to have Google sitelinks. I did this so that each of our pages that had a strong presence would occupy a unique slot on the first and second page of Google. This was important to us as we were battling some reputation management issues and trying to push out negative listings from the front page. Recently I noticed sitelinks were back up and when going into Google Webmaster Tools, I could figure out how to opt out of them. Any suggestions?
Technical SEO | | BRConsulting0 -
Where can I find a good definition of "link juice"?
I have heard the term link juice being used in many different contexts. Where can I find a good definition for it?
Technical SEO | | casper4340 -
What is link juice - and how do I utilise it?
Apologies for the very basic question - I am trying to determine exactly what link juice is. Every article I seem to find assumes that you already know what link juice is. From what I can tell it is how your internal links push around from your homepage and how they flow through your site. I don't understand how to optimize this and how to improve it throughout my site - or what the opportunities are. I'll attach an image of my site link numbers compared to a few rivals (names removed) to illustrate the difference - not vs the first column but certainly the other two. Can someone shed some light on Link Juice for me and point me in the right direction? Thanks. Oy2c5.png
Technical SEO | | Benj250 -
Value of Twitter Links
Let's ignore the "social metric" value of Twitter links and mentions and look at it from the pure link juice point of view. Twitter accounts such as http://twitter.com/randfish used to have their own PageRank and were treated as separate URLs. Twitter changed that to http://twitter.com/#!/randfish consolidating all their content to a single URL. When I search for "randfish" in Google, however, the result is the first URL version. Some clarification on this matter would be much appreciated.
Technical SEO | | Dan-Petrovic0