Question for SEO experts!
-
I am checking my competition with all the metrics available and I have no clue why we are not coming up higher in ranking on Google. It's been 3 months and we've been bouncing between 9 and 7 position. One competitor just came out of nowhere with almost 600 internal links and few external links and occupied 3rd spot.
I've built pretty good portfolio of links with links even coming from Google for crying out loud. My on page optimization is very good, we've even passed W3C with no errors.
At least 3 of our competitors above us have less Domain Authority, Page Authority, Back links for external domains, number of external domains, etc...
Not sure what is going on. We are not really trying to be the top dog in Google all the time, but it is the principle of a thing.
Keyword is Laser Marking. Our domain starts with cms. Don't want to type the whole URL because Google might crawl (maybe a bit of paranoid at this point LOL)
Any suggestions?
-
Sure you can email me the report.
dan at evolvingseo dot com
I believe the SEOmoz link data is known to be sometimes not up to date as well as not a complete crawl of the web, although they do say the pages excluded form the opensite index are usually just very low quality pages.
-Dan
-
Where did you get that title tag? I am looking in source code and can't find it.
-
Also data is incorrect. 27 external links really? That is just wrong..
-
Do you mind if I e-mail you report. BTW Now we are ranking #5 in Global results. Keep bouncing around back and forth..lol
-
Thanks for response. Please give me an example of what you mean...
-
Thanks for answer. What Title tag would you recommend?
-
You're swimming upstream, but it's not impossible for you to break to the top of results on your relatively broad term. Google wants very narrowly constructed "variety" in the first few results. Variety is interpreted within a keyword/key phrase's ambiguity (most have some amount of ambiguity). In your example, is someone who searches "laser marking" interested in the process of laser marking, products (commercial or consumer), etc... Google decided that they want to include the best example of each at the top. This ideal is only partially realized, but it's a defined goal in their search quality and I think they hit it more often on broad search terms.
Your site isn't the best match in any of those cases because you offer a variety of laser-related products. Even if your site was dedicated strictly to product laser marking d'absolute, you'd be in a tough spot. The best you can do as the algo currently exists is position 4 (epilog).
I'd also continue to work on the basics- blah, blah, blah AND inbound, keyword-rich links. Eyeballs on Epilog Dmitry. You can do it.
-
I don't see anything except a youtube video for cmslasers. If this is your title tag, then no wonder you're not ranking:
Control laser >> Laser Marking, Laser System, Laser Control, Laser Solutions, Laser Marking Solution, Solar Industry & Wavelength Lasers Uh, I think you forgot to mention the word laser.
-
Dimitry
Go to this tool and run a full report (see image) for your keyword. I have done so (and would share but the only export is an excel file).
Just looking at the metrics it provides: FB shares, linking C blocks, followed vs no-followed etc - it doesn't seem odd to me at all that google is ranking things how they are.
I'd advise running the report, understanding how the different metrics work and improving the ones that would make the most difference.
Rand has a great post on this tool, which you should use anytime you ask "why are things rankings the way they are?"
-Dan
-
good one
-
Thinking about it in terms of percentages might be causing you a problem...
One thing that can be helpful if you are unsure whether your text reads naturally, is to get someone else to read it aloud while you listen. It's a good excuse for a break and a cup of coffee
Sha
-
I actually thought about that..I am still using olde school mentality of 4% keyword density. Got to scale back to 1% I guess.
Thanks for the info
-
Hi Dmitry,
On first look, my feeling is that your body text has crossed the line into being over optimized. If you are using Mozbar, try running the keyword highlight tool ... "laser" and "laser marking" are both highly repetitious. If you haven't already done so, it might be worth taking a look at the On-page reports in the Pro App for your site.
Hope that helps,
Sha
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagination, SEO, and you
So, i have done some research on this and I am running into 2 problems. We run a review site for a specific niche. wordpress is viewing our category pages as an "archive" which i don't know that it really is. Google seems to only be indexing the first 9 pages of this category. We would like google to be indexing these pages because thats the only place on our website where all our specific products are linked. Any thoughts are greatly appreciated.
Reporting & Analytics | | HashtagHustler1 -
Is there a way to map your on-page SEO changes with the organic growth?
Hi Mozzers, I was just wondering if there's a way we can map our on-page SEO changes with the increase/decrease in organic traffic. For instance, I introduced brand pages' link the product page breadcrumbs and suddenly organic traffic for my brand pages increase from X to 2X in 1 couple of weeks. Now, this can be because of this breadcrumb change purely or because of some algorithm update or may be, bots started finding the content interesting and hence, started ranking them up (in case the brand pages were launched recently). So, you can't say which change should be mapped to what increase/decrease in organic traffic. Or, is there a way to map this?
Reporting & Analytics | | _nitman0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
What are the top free tools to use in SEO (apart from SeoMoz of course)
Hi guys, Can you point me the best free tools you're using for SEO (link building, etc.) - apart from SeoMoz - I'm kind of newbie in that area and in a discovering process. Thanks !
Reporting & Analytics | | zedisdead0 -
We lost great amount of Google Traffic. Need Expert Advice, Please!
We are in the business of selling home and commercial light fixtures for about 10 years now. Our website is a very large ecommerce website with more than 40K pages including category, sub-category and product pages. We have been getting decent organic traffic mostly from highly competitive keywords and also from product/solution specific long tail keywords. Recently when Google changed the EMD algo we have seen a dip in the traffic (say about 60%). I can't be so sure that this is because of EMD update, but it started happening only after this update. There has been a rank drop from 1st page to 2nd page, decrease in no. of keywords driving traffic, decrease in no. of pages driving traffic, all these things have an negative impact on our organic revenue. I know that our back link portfolio is bad and the reason behind this is the SEO companies that we previously worked with, Thanks to them for this sloppy work. Other than back links, Is there anything fundamentally wrong on our website. Here is the URL http://bit.ly/QVFHgr
Reporting & Analytics | | goldenageusa0 -
When i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
when i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
Reporting & Analytics | | fireproductsuk0 -
Question on correctly using rel="canonical
OK I have a question for the community here. All links below are just used as examples and no relationship or real campaigns are being used with any websites named below. Lets say that my domain is abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/ but for Google Analytics tracking purposes I gave another website a tracking link for a banner that is as follows http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/?utm_source=jackdanials&utm_medium=banner&utm_content=Gentleman-Jack&utm_campaign=holiday%2Bpromotion Since the original URL to my site is http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack and Google will then spider the other site picking up my tracking link within the banner which also contains my original URL, can it cause issues with duplicate content and if so what is the best way to use rel="canonical in this case or would you handle this issue in a different way? Thanks in advance for all your help.
Reporting & Analytics | | DRTBA0 -
Conversion rates by browser & OS - any feedback/experts/experience?
Hi, Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends. As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows). Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue. Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE). Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really). Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there? Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows? Thanks in advance, Andy
Reporting & Analytics | | AndyMacLean0