Facebook likes for website OR FB profile page?
-
I am expecting answers/views from social SEO experts.
Should i encourage people to "like" my main page of my website OR FB profile page of website? Which one works better and why?
-
Gianluca said it very well, so all I'd like to add is:
If you're asking in terms of RANKINGS (which will help you rank better?) use likes on your website. And be sure the proper Open Graph meta tags are installed on your page. The amount of Facebook Likes and Shares from your website can improve rankings.
You can generate the meta code here.
-Dan
-
My answer could seem a "not answer": it depends.
Yes, it depends on the social media strategy you want to follow and if you really are looking to a deep integration of your site in the social graph.
In fact, to "like" your page means that you integrate the open graph codes into your site, in order to take advantages of all the feature Facebook offers: facepile, comments, sign-in, like/share andthe incoming action button (read, listen...) and Facebook Insight for Websites. If you are looking to a direct way to show you site into Facebook, the integration of the site with Open Graph is a must, because every action done by a logged in Facebook users is reflected in his timeline.
This has an advantage respect the Page, because this way an user is not "obliged" to pay attention to the status updates of the Page itself, that maybe he is not seeing because those same updates are not having the sufficient edgerank to appear in their streamline (and soon "ticker").
Anyway, to have a Facebook page for your site is useful too... always if you don't use it simply as a repository of links to your new blog posts or new products. If you plan a real marketing strategy with your page, that means contests, special offers, real dialogue with the fans, than you can create brand evangelists that can become your "not paid" commercial force.
See for instance what SEOmoz does with its Page. SEOmoz uses it not only to communicate the new blog posts, but also as a way to strengthen the Community bounds with photos, videos (sometimes) and active conversation (apart that they use Roger as brand ambassador).
To conclude: Site integration to the Open Graph and Facebook Page can coexist and complement one each other and have different reasons to be.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does creating too many parent pages damage my website's SEO?
I need to know how to keep my website structure well organised and ensure Google still recognises the key pages. I work for a travel company which needs to give customers various pieces of information on our website and this needs to be well organised in terms of structure. For example, customers need information on airport pick-ups and drop-offs for each of our destinations but this isn't something that needs to rank on Google. Logically for site structure would be to create a parent page: thedragontrip.com/transfers/india Is creating parent pages for unimportant content a bad idea?
Intermediate & Advanced SEO | | nicolewretham1 -
Two Different IP address pointing to my website, does it will effect my website from SEO point of view
Due to some reason my website https://xyz.com is not redirecting to my main website domain - https://www.xyz.com so our tech team suggested - we will have the non-www name on a different IP and we'll 301 redirect that to the https://www.xyz.com. if it works does it will effect our website from SEO point of view? please let me know.
Intermediate & Advanced SEO | | BPLLC0 -
Home page vs inner page?
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Intermediate & Advanced SEO | | BobAnderson0 -
I want my website to rank on the first page for a very competitive keyword
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in. How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime? What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1. I think this one keyword could increase business greatly so it is a top priority for me. I appreciate all advice 🙂
Intermediate & Advanced SEO | | donsilvernail0 -
Google indexed wrong pages of my website.
When I google site:www.ayurjeewan.com, after 8 pages, google shows Slider and shop pages. Which I don't want to be indexed. How can I get rid of these pages?
Intermediate & Advanced SEO | | bondhoward0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Rel= Author : Google suggests that we include this. Can i link to my FB profile
There have been several reference on how Google is trying to build author profiles so that it can effectively measure the authors authority based on the Rel=Author. I quite liked this idea , but my site is a user generated content website. So how can i leverage this ? . One thing which i was thinking was if its a good idea to link to the customers Facebook profile , plan to collect this during sign up.
Intermediate & Advanced SEO | | ShoutOut0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770