How best to go about creating an application?
-
Hi there,
I work within the travel sector, and I've had an idea of getting an embeddable application built, which would be of use to my company, but also lots of other companies (our competitors) and general websites in our niche.
The idea would be that we'd get (and pay for) the application to be built, and then allow other parties to embed it into their site with a snippet of our code so we get the link back from them.
There are obviously some technical issues here. The app will be built with Javascript (we can't use PHP on our web server , its a long story!) and I'd want a way to stop other swiping the code and using without the link to us. Is this going to be possible?
Also, whats going to be the best way to get the link from them? If a competitor used it, they are less likely to do so with our company name plastered all over it, so it would need to be subtle, or an image link, or something. Not sure.
Anyone done this sort of thing before?
Thanks
-
Hi Stephen - Thanks for that.
I definitely hadn't considered building a new site to promote it. If I managed to get quite a lot of other companies using it, and linking to this site, it would build up a pretty impressive profile of links, and be a great link for our site. Definitely food for thought.
Thanks
-
Widgets are a long established staple of linkbuilding. Go ahead, it works
However, your competitors wont use anything with your logo on it and its tough to stop them removing your code links.
If you want your competitors to use it, best bet is to sidestep the entire issue and make a brand new, neutral site that promotes the widget. Then link back to yourself from that site (or sites)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to deal with 100 product pages
It feels good to be BACK. I miss Moz. I left for a long time but happy to be back! 🙂 My client is a local HVAC company. They sell Lennox system. Lennox provides a tool that we hooked up to that allows visitors to their site to 'see' 120+ different kind of air quality, furnace and AC units. They problem is (I think its a problem) is Google and other crawl tools are seeing these 100+ pages that are not unique, helpful or related to my client. There is a little bit of cookie cutter text and images and specs and that's it. Are these pages potentially hurting my client? I can't imagine they are helping. Best way to deal with these? Thank you! Thank you! Matthew
Technical SEO | | Localseo41440 -
Creating a Landing Page with a Separate Domain to Control Bounce Rate
I work with a unique situation where we have a site that gets tons of free traffic from internal free resources. We do make revenue from this traffic, but due to its nature, it has a high bounce rate. Data shows that once someone from this source does click a second page, they are engaged, so they either bounce or click multiple pages. After testing various landing pages, I've determined that the best solution would be to create a landing page on a separate domain and hide it from the search engines (to prevent duplicate content and the appearance of link farming). The theory is that once they click through to the site, they will bounce at a lower rate and improve the stats of the website. The landing page would essentially filter out this bad traffic. My question is, how sound is this theory? Will this cause any issues with Google or any other search engines?
Technical SEO | | jhacker0 -
Creating a Target URL For 301 Redirect in Wordpress
I am confused as to what to put in as the target URL. Is this just a new URL that I must create a name for? I am having trouble finding any answer for this on the internet, just more people asking the same question. I am finally realizing that all the information is found right here at SEOmoz to both learn and ask questions about.
Technical SEO | | lartinos0 -
Best way to handle indexed pages you don't want indexed
We've had a lot of pages indexed by google which we didn't want indexed. They relate to a ajax category filter module that works ok for front end customers but under the bonnet google has been following all of the links. I've put a rule in the robots.txt file to stop google from following any dynamic pages (with a ?) and also any ajax pages but the pages are still indexed on google. At the moment there is over 5000 pages which have been indexed which I don't want on there and I'm worried is causing issues with my rankings. Would a redirect rule work or could someone offer any advice? https://www.google.co.uk/search?q=site:outdoormegastore.co.uk+inurl:default&num=100&hl=en&safe=off&prmd=imvnsl&filter=0&biw=1600&bih=809#hl=en&safe=off&sclient=psy-ab&q=site:outdoormegastore.co.uk+inurl%3Aajax&oq=site:outdoormegastore.co.uk+inurl%3Aajax&gs_l=serp.3...194108.194626.0.194891.4.4.0.0.0.0.100.305.3j1.4.0.les%3B..0.0...1c.1.SDhuslImrLY&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=ff301ef4d48490c5&biw=1920&bih=860
Technical SEO | | gavinhoman0 -
Give your top 3 of best optimized websites
Hey gents & ladies, Give your top 3 of websites that in your eyes are optimized in a good way? Tell me why you think the website is that good and notice the keywords.
Technical SEO | | PlusPort0 -
What is the best way to broaden the reach of our website?
We were specifically targeting the Capital Region of New York and environs and now our goal is to broaden the net to reach potential clients. Should I to drop the location terms we already have baked in to the copy and add broader location terms? OR just add newer terms? We're developing a new design that sharpens our focus, but here is what we have now: http://www.behancommunications.com Thanks for any suggestions
Technical SEO | | PatDowd0 -
What is the best way to replace a .co.uk with a .com name
Hi i would like to know about my site which is www.in2town.co.uk which i am currently revamping and i am now in the process of buying a .com name and would like to know the best way to uise it. What i mean is, i have a lot of links going to the www.in2town.co.uk and would like to know should i do a permantent redirect to the .co.uk with the .com or is it possible to have the co.uk replaced with the .com i am trying to work out the best way to do this at the moment as i have never done this before. now after buying the .com for my domain name i would like to know should i use it as a redirect to my main site, or should i develop a sister site and use it. any advice would be great.
Technical SEO | | ClaireH-1848860 -
Best way to create page title to products catalog
Hi guys, i'm having problems with duplicated page title, and i want to know what is the best way to avoid this problem. The example is like this: Title page (A): Product name A - category - section Title page (B): Product name B - category - section, What you think guys i can resolve this problem, Thank you so much for your help.
Technical SEO | | NorbertoMM0