How to best take advantage of content being used on another site?
-
We've never syndicated content or done "article marketing".
Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it.
There are two ways the occur to me:
-
Have them create pages with the exact same text as on our pages, but put in the header of those pages
-
Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX"
Does anyone have opinions on which way is best, or another approach?
-
-
I like the "license" idea. Thanks.
-
I would agree with the points EGOL has made - there are a few other things to take into account too.
Is it older static content they are wanting to use? or, is it an article repository that you constantly add more articles to?
If it is static content - then as per EGOL and consider licensing it to them.
If it is on site article content then you could consider creating an rss output of it, and have them rework it to include a cross domain canon as you suggest yourself, if the content you write has links embedded into it that link to other relevant pages on your site, that will help too as far as "riding their traffic" is concerned.
If you do go down this route - I would suggest a delay of 6 hours or so on updating your rss feed to them - then at least you stand a good chance of google seeing your content on your site before they outrank you for it. (It will still happen occasionally though, but correct the following day)
-
First... congratulations! You must have some really nice content to get the attention and an invitation from such an important site.
Now for what I really think about this....
Be very careful.
This is a respected and powerful site, yes?
If you give them your content and they publish it then you have just invited a powerful competitor into all of your short tail and long tail SERPs.
You are going to lose some traffic.
How will it hit your bottom line to drop a couple position in the SERPs?
What if your content started being filtered from the SERPs because it is duplicate?
How will it hit your psyche to see them getting links for the content that you authored?
Is that worth getting a link on the butt of the article?
I am not saying that I would NEVER give articles away... just saying that I would not do it for a couple of links way down on the bottom of their pages.
If a site with absolutely enormous traffic (far far higher than mine) offered me a chance to write a syndicated column with very prominent pathways to my site, I might do it and write on topics that are tangent to my vital interests but never congruent.
I haven't received that kind of offer yet and I am not lookin'.
Bottom line... if they are askin' they must really like your content (especially if it is free)... so why not just invite them to link to the great content on your site and you will do the same for them? Great sites link to one another all of the time.
(Lots of people are going to disagree with me. That's OK.)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help getting a Wordpress.com site to rank
Hi all, I have a blog for my site, but it hasn't been integrated into our site yet (that will happen in the next few months when we do some site changes). For now, it sits on a Wordpress.com site, and links from my website. I post a couple times a week, have social media linked to it, and feed posts to aggregators regularly. I also comment and like other Wordpress.com sites, but it just isn't ranking. Do I just need to stay persistent? It's been up for a month now, but still only getting a few hits a day. Any advice?
Content Development | | b4cab0 -
Advice on Security Concerns for WordPress Site
My company has a WordPress site (URL is learn.automationdirect.com) It is a very simple site and is currently under utilized. I would like to make some SEO improvements to it by activating comments and installing an SEO plugin like Yoast but, I am being help back by concerns about the sites security. Is there some sort of suggestion/advice you guys can point me to that will help get the site to a place where we are confident in it's security level, and I can move forward with optimizing it?
Content Development | | ChadC0 -
Need to know about content marketing strategy
Hi, Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success? Regards
Content Development | | IM_Learner0 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
Is this duplicate content?
I'm optimizing a Magento site and have a question regarding duplicate content. Currently, you can dig down to an individual product listings with URLs similar to this: (1) http://www.foo.com/category/sub-category/sub-sub-category/item.html However, we also have a "Top 50" area, with a link to the same page; however, the URL for that page is: (2) http://www.foo.com/item.html Both are dynamic, so a static page for (2) with different content is out of the question. I asked IT to have both (1) and (2) point to exactly the same page, within the same categor(ies), but they said I would have choose one or the other So, here are my questions: Will Google consider the pages to be duplicates of each other, and thus incur a penalty; If I were to choose one structure, which would be the "friendliest?" I've think I've come across questions similar to this in Q&A, but haven't been able to locate them; so, I'm sorry to be posting a "duplicate question." I've been busy writing completely different product descriptions, nice and deep and value-rich, for more than 300 items and categories and am only now starting to look at current SEO protocols; I'm hoping to ask Google for a site reevaluation in another 2 weeks or so. Thanks.
Content Development | | RScime250 -
Soulf I use follow or no follow and why?
Is someone able to suggest the pros and cons of using follow or nofollow for comments please.
Content Development | | worldwideadventurer0 -
Best way to resolve duplicate content issue?
Not sure about what to do about this - I have a client who has a ton of pages (around 1200) which are all City specific pages, for long-tail search. These are all written with paragraphs in the format such as: Order to [City] today. So every page has essentially the same content. The site also only has 1562 pages, so with 1200 of them being City-specific same-content pages, that can't be good. However the problem is that these pages still rank very well (usually Position 1 or 2) for the terms they're targeting, and bring in enough traffic and revenue to justify their purpose. We also have Country specific pages, and these are all with unique content, rather than the scripted content on the City pages. So for example, for Italy we might have: Italy Page (Unique Content) Rome (Duplicate Content) Milan (Duplicate Content) Venice (Duplicate Content) etc. (Duplicate Content) For a low traffic country (Austria), we tried to 301 the City pages to the Country page, but that only resulted in us seeing a drop in search results for the city keywords, from (usually) Position 1 to more like Page 3 or 4, so quite a drop. So, without writing 1200 pages worth of unique content, what would your advice be?
Content Development | | TME_Digital0 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0