First Attempt at Local SEO
-
Hi everyone, I've only been a member for a few days but this community is extremely supportive of one another, and I appreciate that very much. Here's my current project.
I've done IM for awhile but now I'm helping a massage therapist with his personal brand here in Chicago. I've used the tools here to identify a few of the bigger sites and ten local keywords that he'd like to rank for - things like chicago massage, cheap massage therapy, and chicago reiki, his favorite.
I'm currently getting him set up with Google Places properly so he shows up there. We have a Facebook and Twitter underway. We have a blog he can use if he wants - though I'm not sure how insistent he's going to stay. I'm planning a separate page targeting each of the keywords we're after.
His competitors each have a couple local blogs talking about them, so I'm going to contact some local bloggers and offer them free massages in return for a review. He also is getting registered in some of the local business directories - mostly the ones I see the other sites already in.
Finally, I was going to use some Build My Rank sites to bulk up his backlinks - maybe focus 10 on each keyword, with 5 going to the main keyword and 5 going to long tails.
How does this sound for a simple, first SEO project? I'd love to hear some feedback, even if it's just "sounds great". I've never put one together for a client, and I'm thrilled/nervous.
Thanks!
Philip
-
Everything sounds good, save for the Build My Rank portion. On their How It Works section of their site (http://www.buildmyrank.com/how-it-works) it says "We publish your article randomly on 1 of our high page rank, aged domains. You control how many articles are published daily for each of your domains." They only require 150 words for articles, so it seems you're looking at a ten sites with collections of random short articles.
-
I wish I lived in Chicago. I would gladly post a review with a link in exchange for a free massage! This is a great idea!
-
Don't overdo on keywords in anchor tags...use broad match and a lot of branded:
DO: If you need soothing massage in Chicago, check out XYZ at www.XYZ.com
DONT: If you need soothing massage in Chicago, check out XYZ at www.XYZ.com. -
Great share by the way to both Mik and Dan.
-
Great 1st time strategy. The main thing that you have shown is that you are planning ahead and pro-active about SEO. I like the ideas on getting bloggers to talk about you with a free massage swop - great idea.
Dont forget some basic social media presence like Facebook, Twitter and Foursquare
-
Great advice from Dan. I just wanted to add that we use getlisted.org to make sure the basics are covered . A really good tip is to use the GPS companies to make sure your business is listed correctly( Navteq: Teleatlas) . Also can't hurt to have your who.is info match your exact NAP (Name,Address,Phone) which has to be the same across all citations.
Also a tip for on-page optimization is the use of hcards you can see the documentation here Schema.org the major engines agreed to support this initiative. For non coders this markup can be produced here.
I'm rooting for your success. Hope this helps .
-
Hi
If you have not checked out these few resources, highly recommended for local;
Your plan sounds pretty good, although I am not familiar with "Build My Rank".
The one thing I am curious about is, how is his website? Is it technically sound (crawlable, indexable)? Does the navigation/architecture (albeit small) make sense? Is it optimized for on page keywords? Does it have a great design, and is it full of useful information that's easily digestible?
That's just my general sense, that you have a good focus on off-site seo, but just don't forget about on-site, especially when it comes to users arriving at the page and taking that action; calling, emailing, sharing or whatever it may be.
Hope that helps! Its exciting, and good luck!
-Dan
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Twitter for SEO Accounts
Every few months I clean out my Twitter account to cut the noise and refocus on SEO. Please help me by leaving feedback for your top five SEO related Twitter accounts to follow!
Social Media | | RLG0 -
Is it important for SEO that YouTube and Google + be used under the same Google Account?
Hello - I have a client that has their Google Plus and YouTube under separate Google accounts. My thoughts are that it'd be best for SEO and awareness with Google that their active YouTube channel to be under their active Google Plus account. My question is: Is it recommended for SEO that we upload the videos to her prominent Google business account (they only have about 100 subscribers)? If we did this we would delete them from the other account to avoid dup. content. We are in a position where we can make this change easily if it is recommended and good for SEO--which I would think it would be. So we would like to know now if we should make this change before we grow the YouTube channel further, or if we should leave it how it is. Any insight would be very helpful! Thank you!
Social Media | | dirigodev0 -
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
SEO and AddThis implementation question
We recently implemented AddThis social sharing on our Website. I am seeing an undesirable side-effect. In Firefox and Chrome browsers, some kind of tracking snippet appears to be appending to our URLs. This is not happening in IE (or if it is it isn't visible). I am concerned about how these URLs look in the address bar to our visitors and I'm also worried about potential duplicate content issues arising when a spider crawls the site. It appears to only be an issue with our product detail pages. The category pages all seem fine. [I am sure this is because social sharing button are only installed on the product pages]. Here is an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-personal-pa-377#.UFnvkVG-7Aw This URL should be: http://www.ccisolutions.com/StoreFront/product/williams-sound-personal-pa-377 Is there a workaround for this problem? Has anyone else experienced this issue and found a solution? Thanks!
Social Media | | danatanseo0 -
Realtors SEO and Active Rain
Does anyone know if active rain social network for realtors pass any link juice through the attached blogs features? They have both a free and paid service. Does anyone have any insight on this?
Social Media | | bronxpad0 -
Newspaper SEO: How to go about link building for news websites
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
Social Media | | Netpace0