Questions created by Bartell
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Properly Moving Blog from Index to its Own Page
Right now I have a website that is exclusively a blog. I want to create pages outside of the blog and move the blog to a page other than the index file e.g.) from domain.com to domain.com/blog I will have the blog post pages stay in the root directory. e.g.) domain.com/blog-post Any suggestions how to properly tell SE's and other websites that the blog has moved?
Technical SEO | | Bartell0 -
Ranking Implications due to Altering Page Names
I'm working on a very large (over 2500 pages), very old website (with pages created in the late 90s). The structure of the site is a mess (it still shows subtle sings of Frontpage!). We are trying to move to a more uniform, dynamic solution. My question is: what sort of implication will there be on search rankings if we implement 301 redirects from the very old pages (that are poorly named) to new pages which follow a uniform pattern. Some of these pages have external links pointing to them and others (most) just have internal links pointing to them which will be adjusted to the new urls. Does the age of the page have a significant implication on rankings? Is there a better way to this than 301 redirects? Thanks for the help
Technical SEO | | Bartell0 -
Creating Content for Several Local Keywords
I have a client who is in the lead generation business for a specific aesthetic service. The company basically generates leads through SEO and sells them to hundreds of local businesses across the US and Canada. There is some serious competition for the main service keyword (this is not the real keyword) e.g. “liposuction” and over the past year we have seen rankings fall significantly (from top 3 to 13-15). But... what I have found is that most of the traffic, particularly the highly converting traffic, comes from local keyword variations e.g. “liposuction in san diego”. However, these keywords are also highly competitive because there are several local businesses in these areas. How would you suggest creating content for these pages when they are all extremely similar and we need to target 100s of cities? For example the page “liposuction in san diego” is very similar to the page “liposuction in sacramento”, ect ect. Thanks for the help!
On-Page Optimization | | Bartell0