Questions created by Daniel_Morgan
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Infinite Scrolling on Publisher Sites - is VentureBeat's implementation really SEO-friendly?
I've just begun a new project auditing the site of a news publisher. In order to increase pageviews and thus increase advertising revenue, at some point in the past they implemented something so that as many as 5 different articles load per article page. All articles are loaded at the same time and from looking in Google's cache and the errors flagged up in Search Console, Google treats it as one big mass of content, not separate pages. Another thing to note is that when a user scrolls down, the URL does in fact change when you get to the next article. My initial thought was to remove this functionality and just load one article per page. However I happened to notice that VentureBeat.com uses something similar. They use infinite scrolling so that the other articles on the page (in a 'feed' style) only load when a user scrolls to the bottom of the first article. I checked Google's cached versions of the pages and it seems that Google also only reads the first article which seems like an ideal solution. This obviously has the benefit of additionally speeding up loading time of the page too. My question is, is VentureBeat's implementation actually that SEO-friendly or not. VentureBeat have 'sort of' followed Google's guidelines with regards to how to implement infinite scrolling https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html by using prev and next tags for pagination https://support.google.com/webmasters/answer/1663744?hl=en. However isn't the point of pagination to list multiple pages in a series (i.e. page 2, page 3, page 4 etc.) rather than just other related articles? Here's an example - http://venturebeat.com/2016/11/11/facebooks-cto-explains-social-networks-10-year-mission-global-connectivity-ai-vr/ Would be interesting to know if someone has dealt with this first-hand or just has an opinion. Thanks in advance! Daniel
White Hat / Black Hat SEO | | Daniel_Morgan1 -
Google Direct Answers Box - available in other languages aside from English?
Hi guys, Last year I wrote a post for the YouMoz blog (https://mza.seotoolninja.com/ugc/google-s-direct-answers-how-to-keep-visitors-coming-to-your-site) about Google's Direct Answers box. Needless to say, I focused purely on English language queries but I'm curious to know if anyone has seen the box appear for queries in other languages. If you've seen this happening and could provide some examples, then please let me know! Thanks in advance! Daniel
Algorithm Updates | | Daniel_Morgan0 -
How have your SEO Audits evolved over time?
Hi guys, SEO Audits used to be so focused on the basics like title tags, meta descriptions etc. but now more than ever, SEO is a discipline which encompasses everything from content marketing to UX design. Would be great to hear from everyone how their audit templates have evolved over time to keep up with the latest updates in SEO and algorithm changes! Which new sections have you added and which have you removed?! Cheers, Daniel
Intermediate & Advanced SEO | | Daniel_Morgan0