This is more commentary for your next step, after you have this question answered.
The links at the bottom right of the page seem more for search engines than users. As a user, I expected to be taken to a page about that particular topic, not have a paragraph or two display. My gut is telling me that some of the work that was done (in not the best way) for SEO was at the expense of usability. You might look at installing Crazyegg or a similar tracking software that looks where users click on the page, even if they're not clicking on a link. In addition to making the SEO right on the site, you'll want to look at the user experience and conversions.