Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often.
SEO is evolving at a faster rate than ever before. As many agencies, industry figureheads and blogs are more than happy to point out “SEO is not just SEO anymore”. Most of us in digital marketing know the days are gone where you can whip out the Google keywords tool, find some juicy targets and create mini-pages/sites optimized for those individual keywords. A lot of writers use t...
![Content Ecosystems Will Rock Your Inbound Marketing [whiteboard]](https://mza.seotoolninja.com/images/blog/banners/content-bd475af_2021-03-30-211554.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617138954&s=772f27400e9946bf0d88a6d1a5995247)
I don't think there's enough talk about how to create successful content strategy. How do you get the user in with your content and flow them through your system and so today, that's exactly what we're going to talk about or at least touch on. This is all conceptual, these aren't going to be tactics. If you're looking for tactics I would love to help you out, comment down there with what you're looking for and I will give you my input.
Brilliant content is valuable. There's no question there. Rand told us this back in 2006 and the landscape for generating ideas has only grown since. Unfortunately, the more content we create, the more important it is for OUR content to rise to the top.
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A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles. In this post, Conductor's director of research details how they arrived at that conclusion.
In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more efficient than spending time planning and creating multiple pieces of fresh content. This is what I found.
Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?” There is a belief among many online marketers that the requirement for content is snuffing out small websites that just can’t keep up with the big boys. This is false. I will say it again. WRONG!
As SEO and Social Media evolves into Content Marketing, agencies and companies are faced with the challenge of setting up effective processes for their content marketing efforts. From keyword research, to managing writers and the editing process, content marketing can be a complicated and extensive process, with lots of moving parts. Establishing an effective system to manage your content...
It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites. One technique that I sometimes feel is overlooked — or at least not given the attention it deserves — is transcription, i.e. turning audio or other media into text.
We’ve all seen graphics like the one below telling us that we need to have a “content strategy” that leverages social, keyword research, voice definition, blah blah blah! What I hear very little about is how to use content to help drive sales (is that a dirty word?) Many people do not realize that there are ways to use content to help give us information about those...
As brands engage in more two-way conversations with consumers, marketers need to recognize customers are expecting more from them than a product and its packaging. Consumers want brands that understand them and help them with questions they find difficult to answer. One-way advertising struggles to deliver on that front.
The consumption of news is changing… rapidly. Traditional print news has been fading away, and the convergence of electronic and interactive media is taking over. Consumers are longing for more personalization, voting and filtering options to deliver spot-on news in a digital world with many distractions. The current challenge for publishers is to determine how to cater to an audience that has more control than ever to choose what shows up in their news feed.
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as "king" when it comes to content marketing success. Here are ten stellar tips to help you succeed in boosting your customers' trust through content.
Infographics became immensely popular in 2009 and Internet marketers rode the waves of the popularity of this medium to grab countless eyeballs and links. For the early adopters, infographics proved to be a gold mine, but magic of this medium faded as soon as the gold rush began.