Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

Content Karma: Why Being Generous With Your Content Will Help You
Caroline Phillips Rodin

Content Karma: Why Being Generous With Your Content Will Help You

Content Marketing

When I joined the startup I currently work for five months ago, we were in the midst of a heated debate about what to do with our content. We had recently moved a lot of our content behind a login with the logic being: as a freemium site with over 1,000 free videos, why would users not sign up to see our content? But as an SEO-er, I knew that content attracts customers and that hiding all of our content behind a login wall was actually hurting the chances that users found us.

How to Rise Above Lackluster Content - Making Your Content Marketing Work for You
Aleksandr Biyevetskiy

How to Rise Above Lackluster Content - Making Your Content Marketing Work for You

Content Marketing

Sure, we all know that truly phenomenal content rules. Yet, so many webmasters and SEOs continue investing in just an “OK” content, or rehashing someone else’s content. - This approach is often rationalized as an effort to “scale” the content creation process, as if content is some sort of a commodity measured in quantity, not quality. But, regardless of the number of pieces of the “average at best” content some newbie SEOs decide to employ, there usually isn’t much ROI, as mediocre web-based content is largely ignored by the audiences and search engines alike.

Foolishly Viral: Lessons from a Million Pageview Day
Jacob Klein

Foolishly Viral: Lessons from a Million Pageview Day

Content Marketing

It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But as the one millionth visitor rolled it, I started to think about what I'd accomplished and how I could help others do the same.

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How to Build a Content Marketing Strategy
Stephanie Chang

How to Build a Content Marketing Strategy

Content Marketing

As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!

Content Outreach 'Reverse Audience Sourcing'
Jeremy McDonald

Content Outreach 'Reverse Audience Sourcing'

Content Marketing

Last year I attended Search Love Conference and was inspired by Guy Levine's and Richard Baxter's excellent presentations and their ideas of sourcing your audience from competitor's content and finding platforms your ideal audience will engage with. I then came back to the office and had the difficulty of trying to explain the idea to my colleagues. Without having a term for the practice, I found it very difficult indeed.

A Goldmine of Content Resources
Anvil Media

A Goldmine of Content Resources

Content Marketing

Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.

Stories Make $H!T Happen
Scott Wyden Kivowitz

Stories Make $H!T Happen

Content Marketing

If you are in business, whether it is freelance or full-time, you most likely have a story to tell. When it comes to marketing, storytelling can be an extremely effective technique. One of the kings of storytelling for marketing purposes is Seth Godin. In fact, he wrote a book about it. In this article, I am going to share some of the ways you can use stories to generate more business.