Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

Building an Effective Content Marketing Campaign
Scott Wyden Kivowitz

Building an Effective Content Marketing Campaign

At Photocrati, we sell a WordPress gallery theme that has been purchased by around 15,000 happy customers (at the time I write this). The interesting thing is that we have never done a true content marketing campaign. Since we provide a lot of sales, marketing, business and SEO advice to customers, we eat our own dog food. The one piece of advice we never had used ourselves is a strategic content marketing campaign. So this is what we decided to do.

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Continually Updated Content and Extended Outreach - A Case Study
Steve Morgan

Continually Updated Content and Extended Outreach - A Case Study

Content can take many forms (or arguably any form!), but I'm sure we'd all agree that it still follows a sort of etiquette. For example, blogs typically get updated with newer, fresher content, sorted chronologically, with each post/article having its own dedicated URL; some posts will be evergreen and applicable for future readers, while some will be topical and applicable there-and-then (but may still be useful to refer to at a later date); and so on.