Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Back in April of last year, the New York Times published an article titled "This Boring Headline Was Written For Google." In the article, Steve Lohr described how journalists have to take search engines into account when composing their titles.
Blogging can help a site improve its ranking, visibility, and community. When it comes to indexing, it isn't that uncommon for search engines spiders to ignore parts of a site -- particularly if a site has hundreds or thousands of pages. At times site owners don't want pages indexed, but there are a fair share of those out there who are frustrated that some pages ar...
The customer is always right and should be the focus of any business or organization -- on-line or not. Good SEOs know that. I've been in SEO for about a year now. As someone whose only Internet experience -- beyond websurfing, e-mail, and buying and selling stuff -- was an itty bit of blogging and a short beginning HTML course coupled with no marketing or ad...
What type of blog manager are you? Mr. Packrat? Miss Self-Contained? Your style of blog management can make your blog an SEO powerhouse, a great resource for visitors, or an intellectual property graveyard. Check out these management styles and comment on which one you think is best! 1) PACK RAT:Blogs at full speed ahead. Never checks to see if h...
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Rand sent me the above comic strip and instructed me to let it inspire me (it seems he enjoys giving me the occasional homework assignment), and the first thing I thought of when I read it was, "Why do people blog?" I read a lot of SEO blogs (arou...
Wow! At least one (probably the only one, hehe) of Rand's predictions is already coming true. There has been, for a while now (more than a year from what I heard), a CMS that allows you to build Digg-like platforms: PLIGG. And let me tell you, there is a bizarre TREND in most of the names - most of them are utterly funny with their &q...
At work today, Matt noted that he found Digg's algorithm far more interesting than Google's. I was shocked - after all, Digg isn't nearly as complex or widely used as Google, but with its rising popularity in the tech space, I could, at least, empathize with why he might feel that way. I also took it as a challenge to expose all the possible elements that might be in an algorithm at ...
Most folks who hadn't heard of Reddit before November certainly have now. With the sale to Conde Nast, Reddit has joined the ranks of social media property successes (congrats, BTW to Paul Graham & Y Combinator). To a web marketer, though, Reddit remains an enigma shrouded in a mystery, encapsulated in a cute little robot: ...
Last week, Neil Patel reported that Digg is making it harder to get Dugg. I can certainly vouch for that. An ex-client and friend of ours launched what was (at least in my opinion) a highly Digg-worthy article on the Ten Servers ...
At the 37 Signals blog, Matt is discussing the efficacy of having buttons for Digg, Del.icio.us, Reddit, etc. listed on the bottom of article pages or blog posts. Here's what he had to say: Given the Ebola-like spread of these things they must be reall...
In order to remain in their audience's good graces, bloggers need great posts - and that means they need great ideas. SEOmoz has produced an average of more than 2 unique posts each day for the last couple years (~1500 posts over ~740 days) - but it's no easy task. Sometimes ideas for content come to you and it feels as though you can't write enough. Other days, yo...
I was completely blown away by Jeremy's recent release of his site statistics. Since coming to popularity in the Spring of this year, Jeremy has been one of the most succesful traffic-growth stories in the blogosphere and certainly the search community. Below, I've taken his numbers and added our own: ...
With the popularity of sites like Digg, Del.icio.us, Reddit, StumbleUpon & others skyrocketing, website owners, marketers, bloggers and, of course, spammers are seeking to capitalize on the traffic these portals can drive. Many have taken to creating great content in the hopes that the members of these sites will appreciate it, but others have turned to manipulative practices in the hopes o...
Technorati currently has two Top 100 blog lists - one according to favorites and the other generated based on link popularity. The first measures Technorati users who've marked the blog as a "favorite;" as per the screen capture below: ...