Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
One of the earliest lessons I learned in the forums, blogs & communities of the professional, search marketing sphere was to keep my politics private. It's a sad reality that logical debate and discussion of something critical to our lives must remain sequestered, but the current political environment in the US and in many places abroad prevents rational presentation of fact and opinion on ...
While attending an SES session last week I decided to put together some linkbait. The session itself wasn't particularly interesting and inspiration had struck so I figured I'd make better use of my time and write some kind of guide or howto article. The result was the 5 HTML elements you probably never use blog entry. My original plan ...
The search & search marketing fields have, over the last 4 years, become overrun with bloggers. It would seem that many of us have been drinking our own Kool-Aid and hopping on the blog bandwagon. Lately, more and more folks have been asking for my take on this trend - what do I read? How often do I visit? Who do I respect? In a controversial move, rather than simply creating a blog...
Along with their recent redesign, Technorati now has a "most favorited blog list," it appears both on the popular page (along with cool data like the most popular online videos, tags, searches and news) and in its own page as a list of the top 100. ...
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When folks think of Digg, they're often misled into believing that the content seen on the homepage is representative of what a wide base of Internet users think is news-worthy and important. The numbers tell a different story - that of all stories that make it to the front page of Digg, more than 20% come from a select group of 20 users. Digg isn't shy about hiding this fact, their top users p...
In case you're seeking some inspiration for writing on your own blog or in need of strong examples to point your executive team/marketing director/non-believer business partner to, I thought I'd share a few favorite blogs (outside the webdev/SEO sphere). I've just gone ahead and listed the titles, along with an excerpt: WaiterRant.net...
This is for French readers or French audience, especially in Europe and Quebec. It talks about French digg-like websites. Our blog has hit the first page of major French 2.0 digg-like websites for approximately 28hours now . I think most of our French readers would like to know which s...
Recently, with the success of YouTube, up to 40 videoblog platforms are trying to grasp a part of their marketshare. But what is it all about? The upcoming articles will be trying to identify how the emergence of videoblogging (aka vlogging) can benefit video amateurs and professionals, as well as SEO marketers, journalists and compani...
As I noted early this week, there's a lot to be desired from blog ranking and measurement tools. Technorati's measure of influence via links is the most common method used, followed closely by Alexa data (which can be badly skewed, particularly when the URL is inside a much larger host). At SEOmoz, we used several key indicators...
Let's say I wanted to compare the relative levels of inluence of two bloggers in the same field. Although no method other than direct access to their visitor stats is going to be entirely accurate, there are several pieces of data that can provide a clue as to how "far and wide" a blogger's readership extends: Alexa data - though i...
Big kudos to Barry Welford who pointed out Keotag at Cre8asite. The site offers a simple search tool for single-word tags (or combinations of them). It allows for direct, quick queries to 17 different "web 2.0" type engines (and Google), including Technorati, del....
Note: If you are unaware of The Project topic, please read the previous parts: The project: In the beginning (pt1)So, the ...
Like most people in the web industry I got several personal eternity projects waiting for execution. As unlikely as it may seem my recent 3 week sick leave (due to frontal sinusitis) provided me a change to finally tackle a project I had been planning for several years. And since I u...
With the popularity of RSS readers skyrocketing (particularly in tech-savvy fields like SEO and webdev), writers in these arenas are realizing how critical it is to have compelling titles and a great first few lines in order to get the RSS subscribers to click-through to the site. This morning, Donna identified one terrific metho...