When doing email blogger outreach what response rate do you expect?
-
How many emails do you send in the average outreach campaign? How many links would you expect from that?
Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?)
I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers.
Any help is appreaciated!
Thanks
-
Should have been more clear- usually for straight link building its 1 successful link response in 50 requests. For bloggers its much better, usually about 1 successul link response in every 15 - 20 requests.
Another great secret for link building on regular websites (sometimes blogs as well) is to pay for a "text ad" on their site if i see that they have stuff like that on their site already. They will come back with some sort of advertising rate (should be pretty cheap for small websites) and you should agree to "try it out". Pay the advertising rate, they put your link up, and half the time they forget about renewing. The other half try to renew, and usually at that point i tell them that they arent sending me enough traffic to justify paying an advertising rate, but i will give them $100 to just leave my link up on their site. Works well.
-
Thanks Ryan, some good tips there.
On point 1 you make, would that be 1 response every 50 requests, or 1 success (link) every 50 requests? (or 15-20 requests). I'm getting some responses from bloggers, but usually of the "thanks for the praise for my blog, but I'll decline your offer of content" variety.
On point 2, I can see how sponsored guest posting can work. Also the blogroll idea seems feasible,
Thanks
-
Welcome to the tough world of link building. Here are some specific insights from my end:
1. I typically see about 1 response to every 15 - 20 requests. If its a straight-up one way link request, its much worse. More like 1 response in 50 requests.
2. For blogging specifically, I have seen success in two ways: blog rolls and sponsored content. Social/blogs are a bit different than websites. Interlinking is viewed a little better, so I love to include the other blog first in my own "blog roll", then reach out to them, let them know "you added them to your blog, you like what they have and are following them. Would they include your blog too on their roll". then throw out a useful comment or two on their blog, and usually the combination of those two things gets you a link.
I will also sometime ask relevant blogs to "sponsor a post" for them. Basically, write a nice article or post, and pay them $50 to post it on their site. You just say you want to get the word out to "their audience", and $50 is not bad for little effort on their end. Of course your link is in the post
hope that helps.
-
If the domain that you are promoting has excellent excellent awesome content then you have a chance of success - if you are writing to relevant sites.
If the domain that you are promoting has crap content then you are wasting your time.
I am glad that I am not a linkbuilder... because for most clients the job title should really be.. "Magician".
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Guest Post - What to reply when blogger ask for $$ to post a content?
Guest Post - What to reply when blogger ask for $$ to post a content? I did not want to pay $$ to post guest post.
Intermediate & Advanced SEO | | varunrupal0 -
Disavow first (and link removal outreach second) as tactic?
I need to remove/disavow hundreds of domains due to an algorithmic penalty. Has anyone disavowed first and done the outreach thing second as a tactic? The reason why I was considering this was as follows: Most of the websites are from spammy websites and unlikely to have monitored accounts/available contact details. My business is incredibly seasonal, only being easily profitable for half of the year. The season starts from next month so the window of opportunity to get it done is small. If there's a Penguin update before I get it done, then it could be very bad news. Any thoughts would be much appreciated. (Incidentally, if you are interested in, I also posted here about it: http://moz.com/community/q/honest-thoughts-needed-about-link-building-removal)
Intermediate & Advanced SEO | | Coraltoes770 -
XML Sitemap Indexation Rate Decrease
On September 28th, 2013 I saw my indexation rate decrease on my XML sitemap that I've submitted through GWT. I've since scraped my sitemap and removed all 404, 400 errors (which only made up ~5% of the entire sitemap). Any idea why Google randomly started indexing less of my XML sitemap on that date? I updated my sitemap 2 week before that date and had an indexation rate of ~85% - no I'm below 35%. Thoughts, idea, experiences? Thanks!
Intermediate & Advanced SEO | | RobbieWilliams0 -
Conversion Rate Services?
Who do you recommend for Conversion Rate Optimization services?
Intermediate & Advanced SEO | | AWCthreads0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
Google Crawl Rate and Cached version - not updated yet :(
Hi, Ive noticed that Google is not recognizing/crawling the latest changes on pages in my site - last update when viewing Cached version in Google Results is over 2 months ago. So, do I Fetch as Googlebot to force an update? Or do I remove the page's cached version in GWT remove urls? Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
Link Request Email on Site`s Link Pages
Hello I have assembled a list of web-sites that have "Links" section that has a list of persons` favorite tools. Those pages have a link to my competitor. I know my tool is just as good if not better and want to request a link. I`m thinking of sending an email asking for a link and offering a small amount of money for it. Questions: A) How much should I offer? Should I offer anything at all B) Is there an email style that someone can suggest that has been tested and proven to work for this type of situtation?
Intermediate & Advanced SEO | | hellopotap0