Google+ Business Profile, Places, Company, or Brand
-
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these?
To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
-
This is what I said in my post, was I not clear enough?
"Personally I would have a single Google+ account for your business"
"You could then add each of your offices to Google Places as separate entities, to target the different areas"
-
True, Ben. Well...you know Google...they change their policies frequently, so this might change at some point, too. If they handle + at all the same way that they've handled Places, changes are certain to happen in their guidelines and policies over the years.
-
Try a local business page for each site and one company or brand one to cover general company things that aren't specific to each office.
-
I would have thought Google would have allowed you to change it. What if you stopped being a local business and grew to be international, surely you would want to change your profile type from 'Local business' to 'Company, Institute or Organization'.
Are Google assuming then, that companies will only ever be one type of business? Seems a little short sighted to me.
-
Hi Ben,
According to this article, you can't change the category once you've set it:
Good question, BTW.
Miriam
-
Is there a way to change your google+ profile type after the profile has been created? So change from a local business to a company/institution/organization page?
-
Hi Llya, As you mentioned in the question that you have a company with 2 offices. SO It would be better to choose a category of Company, Institution & organization.
I would like to recommend you the company category because Local Business or Place is for hotels, restaurants,places, etc & Products or brands is for apparel, cars, electronics and financial services.
Thanks
-
Hi Ilya,
This is the first time I've had this question come up, and unfortunately, Google+ for businesses is still so new-ish that I can't find any convincing documentation that speaks to the benefits/drawbacks of opting for any of the 3 different categories you've cited.
My belief is that you would be best to go with the Local Business category, especially if you are taking advantage of Google Places for your business model, but I need to be clear that this is based on my early opinions on this and not on any sources I can cite or data that has been aggregated. Sounds like good material for a blog post!
I will leave this thread as 'unanswered' in case any of our members have a different opinion to share. So far, in Local, every local business I've worked with or heard about is choosing the Local category...but you may have some other reasons specifically relating to your company that would pull you towards choosing one of the other options. Without knowing more about your business model, and without more documentation on this topic to study, I think we're all making those early-days type of decisions right now with Google+
Miriam
-
Personally I would have a single Google+ account for your business (with a link from both sites going to the same profile). You could then add each of your offices to Google Places as separate entities, to target the different areas.
You could list them on Google Places as:
<company name=""><street>, East Coast</street>
<state>,</state></company><company name=""><street>, West Coast
<state>,</state></street></company>As far as what type of profile you choose I can't really comment on the differences between a local business page compared with a company page. To me 'Company, institution, or Organization' would be a single world-wide entity, whereas a 'Local Business or Place' would be a business with a single shop or a place of interest.
I would say that after a good 30 minutes of looking around on the Internet and Google help pages its a bit unclear as to what the difference is between the profile types, but I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recover Google+ Login for Business Page
I have a client who verified their google+ listing, but doesn't remember what email they associated with their account. Any idea how to reverify or discover the email?
Social Media | | rabidmongoose1 -
How about the new Google Plus cover images?
I logged into several accounts this morning and have noticed Google Plus has changed their cover images/layout... again! When I edit the cover image, it only allows me to pick the old ratios. What do you think? Here to stay? Was there an announcement or anything about this?
Social Media | | AvalancheSearch0 -
Google Places and Google Local
I am pretty confused about how the difference between Google Local, Places and Business Pages. I created a Google+ Page and have about 800 followers. https://plus.google.com/100975632641377061238 To control our listing on Google Maps and what shows up on the right side of a Google Search, which includes a map and business hours I had to create a Google Local page. Now this page only shows we have 4 followers. https://plus.google.com/110649807298590030594 Is there any way to combine the two?
Social Media | | joebuilder1 -
Any Google+ marketers on here?
Any Google+ marketers on here, just have a few questions for anyone who knows about Google+, the way the system works and successful strategies. Thanks
Social Media | | activitysuper0 -
I want to upload one of my youtube videos to my Google+ Account.
I want to include videos from my youtube channel on Google+. Does this mean I have to save the video file on my PC at first and then upload it?
Social Media | | knielsen0 -
Whats the SEO value of getting Likes to your brand's Facebook Page (not your site's URLs being Liked)?
UPDATED: I meant to say SEO VALUE, not just business value Lets say I have a site - www.company.com, and I set up a Facebook Page - www.facebook.com/company. I understand the SEO value of having the domain www.company.com "Liked", using the FB Like button on my homepage lets say, or the same goes for individual pages - www.company.com/page. My question is rather about having my Facebook Page - Facebook.com/company "Liked". Are those likes counted by the engines as a strong signal that www.company.com should rank well? Or only that the Facebook Page - Facebook.com/company should rank well in searches for that company?
Social Media | | Jeff.Gold-315371 -
Linking Facebook - Twitter - Website - G+ Profiles
During a spectacular presentation at Seattle Interactive Conference, Rand discussed how Google is able to see linkage between different social networks and a Google profile. Outside of setting up your Twitter feed to send loads of messages to your Facebook fans (or vice versa), is there a best way to communicate the "linkage" between your social media profiles to the search engines? Eg - How do you best signal to Google that your Twitter, Facebook, G+ and your website are from the same entity?
Social Media | | sftravel0 -
Google Games
Following a thread here thought I'd login to G+ only to notice the new Google games tab, lol you've gotta give em A+ for trying ...... Think Google should try to be a little more original, wondered what everyone else thought of this new addition? Lee
Social Media | | LeeMiller1