Google+ Business Profile, Places, Company, or Brand
-
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these?
To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
-
This is what I said in my post, was I not clear enough?
"Personally I would have a single Google+ account for your business"
"You could then add each of your offices to Google Places as separate entities, to target the different areas"
-
True, Ben. Well...you know Google...they change their policies frequently, so this might change at some point, too. If they handle + at all the same way that they've handled Places, changes are certain to happen in their guidelines and policies over the years.
-
Try a local business page for each site and one company or brand one to cover general company things that aren't specific to each office.
-
I would have thought Google would have allowed you to change it. What if you stopped being a local business and grew to be international, surely you would want to change your profile type from 'Local business' to 'Company, Institute or Organization'.
Are Google assuming then, that companies will only ever be one type of business? Seems a little short sighted to me.
-
Hi Ben,
According to this article, you can't change the category once you've set it:
Good question, BTW.
Miriam
-
Is there a way to change your google+ profile type after the profile has been created? So change from a local business to a company/institution/organization page?
-
Hi Llya, As you mentioned in the question that you have a company with 2 offices. SO It would be better to choose a category of Company, Institution & organization.
I would like to recommend you the company category because Local Business or Place is for hotels, restaurants,places, etc & Products or brands is for apparel, cars, electronics and financial services.
Thanks
-
Hi Ilya,
This is the first time I've had this question come up, and unfortunately, Google+ for businesses is still so new-ish that I can't find any convincing documentation that speaks to the benefits/drawbacks of opting for any of the 3 different categories you've cited.
My belief is that you would be best to go with the Local Business category, especially if you are taking advantage of Google Places for your business model, but I need to be clear that this is based on my early opinions on this and not on any sources I can cite or data that has been aggregated. Sounds like good material for a blog post!
I will leave this thread as 'unanswered' in case any of our members have a different opinion to share. So far, in Local, every local business I've worked with or heard about is choosing the Local category...but you may have some other reasons specifically relating to your company that would pull you towards choosing one of the other options. Without knowing more about your business model, and without more documentation on this topic to study, I think we're all making those early-days type of decisions right now with Google+
Miriam
-
Personally I would have a single Google+ account for your business (with a link from both sites going to the same profile). You could then add each of your offices to Google Places as separate entities, to target the different areas.
You could list them on Google Places as:
<company name=""><street>, East Coast</street>
<state>,</state></company><company name=""><street>, West Coast
<state>,</state></street></company>As far as what type of profile you choose I can't really comment on the differences between a local business page compared with a company page. To me 'Company, institution, or Organization' would be a single world-wide entity, whereas a 'Local Business or Place' would be a business with a single shop or a place of interest.
I would say that after a good 30 minutes of looking around on the Internet and Google help pages its a bit unclear as to what the difference is between the profile types, but I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Huge bounce rate from social media visits affect SEO or website Ranking according to Google algorithm factors?
We have one website and have posted our blog post url in the social media sites and got almost 5k visits in 3 days’ time, with 11sec avg time on site, zero conversions and with 97% bounce rate. This in turn reduced the total conversion rate for the same month to less than 0.5%. According to google algorithm, these are factors affecting website ranking. Can anyone guide me whether which visits from social media affect our website in any case based on these Analytics factors? Please help me out on the same! Note: Blog post topic was related to latest technology update and the landing page also based in the respective topic as well.
Social Media | | zco_seo0 -
Google+ Cover Photo Question
I am trying to set up a Google+ profile for a client with multiple locations. My design team came up with nice cover photos for each page, using the dimensions that Google recommends (a 16:9 ratio, max. 2120x1192), but parts of my cover photo keep getting cut off. Has anyone else encountered this problem, and do you know what size we should REALLY be using? Thanks!
Social Media | | ScottImageWorks1 -
Google + - 2 accounts - Personal and Work Account
Hi everyone, I know this seems like a really dumb question and I am pretty sure I know the answer but I am interested in hearing the communities opinion on the following issue. I have 2 gmail accounts. One for work and a personal one Work gmail account - It is ugly. Something like this [email protected] (Don't ask...long story). Obviously I have it connected to my work email that looks like [email protected] I created my G+ personal profile with my work gmail ([email protected]) and I use the free version of gmail. I have also created my company G+ profile from my work gmail account. My personal gmail account has an empty G+ profile. Don't use G+ except for work. Lately I have been publishing a lot and I am starting to get lots of followers on G+. My suspicion is that Google really does not want people with 2 accounts. Should I be using my personal Gmail account and delete my work gmail account? I need to move my company page to my personal gmail account. I really don't want people to see my ugly work gmail account. It is ugly 🙂 Thanks Carla
Social Media | | Carla_Dawson0 -
Facebook Likes, Google +1s tactic - is this a good idea
Hello, For our eCommerce site, we're considering doing the following: When people call in to place an order by phone, we take their order and tell them while we have them on the phone that if they click the Facebook Like button and Google +1 button on our site's home page, we'll knock $3 off their total. We would just show them where the buttons are and refresh our screen to make sure the count went up by one like and one +1 when the customer said that they pressed the buttons. Then, we would continue with their phone order and just knock off $3.00 I may not do this just because it may be grey hat, but it seems 100% safe forever. If you recommend against doing this, can you think of any 100% white hat way to do the same thing? Thanks.
Social Media | | BobGW0 -
How to get Google+ Reviews directly on your website?
Greetings Mozzers, I'm wondering if there is a way to get a Google+ embed on a website for visitors to easily provide Google+ reviews without having to leave your site? Hard? Easy? Doable? Good Idea? Any direction or education on this matter would be greatly appreciated, thanks!
Social Media | | MonsterWeb280 -
Social media and google
Do you need exact url brand match to get the benefits of social media noise in the google organic rankings? EG: twitter.com/brandname facebook.com/brandname my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?
Social Media | | pauledwards0 -
Finding google + influencers
I'm trying to sink my teeth into the power (or future power) of Google +. I would like to find people who are already well connected with Google + (in the military space). I can easily find Twitter and Facebook lists to see who is being followed and who the active users are, is there anything like that for Google +?
Social Media | | StreetwiseReports0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0