Trading longer load time for greater link potential
-
How do you approach balancing load time with making a page linkworthy?
For example, if you create a page with a lot of rich media like infographics, images, videos, and audio, this will probably increase page load time but it will be more likely to earn links.
-
I put everything that I have into the page.
Six nice photos, two videos, a couple of charts and 3000 words - plus ads.
Be sure that you optimize the photos and have a good server with caching.
-
Like Sean said, people have no patience on the web. Load time is important across the board for users _and _search...not just search. Something that takes forever to load probably won't be link worthy (or share worthy) as a result and even if you do get links or share, it may not rank as well either because of the slow load.
You probably should rethink your content or design and strip it down to the basics. But also do whatever you can to speed up a feature-rich page. With all the services available (most for free or low cost), there are lots of ways to speed up your pages.
If it is really image heavy, something like jQuery lazy load (http://www.appelsiini.net/projects/lazyload) is awesome. If you are using a lot of jQuery or other dynamic libraries, pull in the content from Google's libraries (https://developers.google.com/speed/libraries/devguide) to take advantage of caching. If you have a lot of custom JS, minify it (http://www.minifyjs.com/javascript-compressor/). Also, I've had luck with Cloudflare (http://cloudflare.com) as well in speeding up really feature-rich pages.
Hope that helps.
-
Would rethink the design of the page. Are there any better ways to design the page? Could you leverage lightbox? Screenshot the videos and have them target=blank? Granted not every solution is ideal but if you must cram a ton of things on a page that will cause insane load time you also have to consider the fact of if it is a long time period, it will tick people off and thus not be as link worthy as you may think.
People on the internet have practically 0 patience...just remember that when coming up with your plan.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to my Site so I should Link Back?
I remember hearing a few years ago that it was a good practice to link back to a site that was linking to you. My company's site was referenced and linked to in a news article. The news company has an above average domain authority, which is pretty good for my company's backlink profile. Is it still or was ever a "best practice" to link back to this website/domain? I feel like linking back was a best practice, but when I try to search this, all I get back is backlinking 101 and backlinking articles. Nothing really answering my question straight forward. Thanks for any help.
Technical SEO | | aua0 -
Site-wide Links
Hey y'all, I know this question has been asked many times before but I wanted to see what your stance was on this particular case. The organisation I work for is a group of 12 companies - each with its own website. On some of the sites we have a link to the other sites within the group on every single page of that site. Our organic search traffic has dropped a bit but not significantly and we haven't received any manual penalties from Google. It's also worth mentioning that the referral traffic for these sites from the other sites I control is quite good and the bounce rate is extremely low. If you were in my shoes would you remove the links, put a nofollow tag on the links or leave the links as they are? Thanks guys 🙂
Technical SEO | | AAttias0 -
Thousands of external links
My site has supposedly over 4,000 external links from it. Is there a good piece of software that could scrape my site that tell me from which page all the links originate from and where they're all going? I'm surprised that the number is this high because our entire site is only a few hundred pages. Here's the site XXXkidecalsXXX.com (just remove the XXX for the URL.) If you want to weigh in on any other issues you see with the site, I'd be happy for any suggestions in general.
Technical SEO | | Santaur0 -
Are my Canonical Links set up correctly?
I have Enable Canonical Links (recommended) on my web site. However, I also have THIS checked: Enable full URL for Home Page Canonical Link (include /default.asp) Is it hurting me??? Keep getting dinged on our report card. We are using the Volusion shopping cart software/platform.
Technical SEO | | GreenFarmParts0 -
Too many on page links
Yes this question again. I know it get's asked a lot and I know of a few fixes, but this one I'm having a problem with. So we have a fan gallery on our site which is not only causing duplicate page titles, which I'm thinking we can fix with a canonical, but also too many on page links. The issue is this is on drupal which I have very little experience with and it seems to just be located within the fan galleries section of the site. After looking at a few things I know that no-follow wont be an option since from what I read it wont really work anyway so I was wondering if anyone else has an asnwer. I just read through a million articles trying to find a simular situation and can't seem to find anyone with the same thing. It might have something to do with the plugins the programmers used, but my inexperience with drupal is making this difficult. Thanks guys.
Technical SEO | | KateGMaker0 -
Too many links on my site
Hi there everybody, I am a total SEO newbie and i am burning with questions. I had my site crawled and found out that it contains too many links. The reason is that it is a site where I constantly write news and articles and each one of them is a new Joomla item, thus a new link. I actually thought lots of content is good for SEO. How am I supposed to reduce the link amount?
Technical SEO | | polyniki0 -
Removing inbound Spam Links
Hello, Last February one of my clients websites was delisted. It turns out that some time ago that had attempted to launch a social network along time lines of ning. The project had fallen apart of the was still up. At some point spammers found it and started using it as part of a link farm. Once it was discovered, the subdomain it was posted on was removed and the website returned to search within 2 weeks. Last week, the website disappeared again OSE shows that in the last 2 months the website has got 2000 (There are about 16,000 total spam links) additional spam links now pointing and the root domain. On top of that, Google Webmaster Tools is reporting about 15,000 404 errors. I have blocked Google from crawling the path where the path were the spam pages used to be. If there a way to block the 1000s of inbound spam links?
Technical SEO | | Simple_Machines0 -
Onpage linking
On my homepage, I currently link to about 40 internal pages. I'm considering altering the internal linking structure to have 50-100 links on the 2nd level pages. If I was to do this, I'd only need 8 homepage links. Do you think the 8 pages linked from the homepage would go up in the SERPs as the pagerank would be less diluted? I've heard so many mixed views on this. Be interested to see what people here think. Thanks, Pete
Technical SEO | | PeterM220