Local search optimization for national product?
-
Hi all,
My company sells a direct-to-consumer product nationwide. We have competitors that sell through local distributors. Therefore, many customers think that this is a product that must be bought locally.
Because so many people search for this product locally, we want to be able to rank for local searches. But, because we sell nationwide, we don't have localized content.
We have a competitor that created a page for each state which lists every zip code and city name in the state, but that seems pretty labor intensive (and not all that effective). Any ideas on how to address this problem would be much appreciated.
Thanks!
-
Hi! I'm going through older questions in the Q&A system, and wondering if you could give us an update on how you tackled this problem, and any lessons you can share with us. Thanks so much!
-
Thanks so much for sharing your experience. I'm definitely going to investigate local domains for our largest geographic areas.
-
Thanks, Pashmina, this is really great feedback! I'm definitely going to do the first two ASAP, and investigate the others. Thanks again!
-
Creating separate websites is time consuming but as per our experience it was worth it. We had the client who wanted to open two new locations in two other cities.
1. We tried to add other city location to the contact page and for every location listing in google maps added same URL for our main website. Result was the website instantly lost the ranking for first and main city it went from 6 to 20. It took a lot of time to recover.
2. The we decided to buy separate domain for each of the locations and from main page just linked to other city pages. The link was from same industry (which is great) and it didn't hurt main website because we don't have there any information with addresses in other cities. Of course had to put new urls to google maps. Both new websites did grow quite quickly. Yes it was time consuming.
Of course it is up-to you to decide, just thought that it would be good to share our story.
-
I've faced a similar issue before. His company served clients nationally, but many people searched for his services locally, typing "xxxxx california" or wherever they were located. We did several things, and depending on your budget you may consider some or all of these:
- PPC campaigns targeted to local/regional keyword searches. Ad copy that gave highest conversions used words like "nationwide" or "largest provider"
- Consistently wrote and published blog posts and articles on the difference between local and national provider and why the national provider had advantages
- Wrote and published articles targeting regional or state keywords with the highest searches, and explained how the national company knew that area better than any local provider.
- Leased and employed some exact match keyword domain for 302 redirects. And also bought and developed some exact match keyword domains as lead generation sites.
Of all of the above, PPC will give you instant results. And depending on your product and the CPL you want to target, it can be very successful.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I improve my search results for local pages?
My test for this specific example is http://www.mylocalgaragerepair.com This client is trying to reach out for the local terms such as garage door repair for Temecula and other cities in riverside county. I build the following page. http://www.mylocalgaragerepair.com/temecula-garage-door-repair-temecula-garage-door-service/ What am I doing wrong? Is there some plugin's or other type things that would help my rank locally? If you solve this you've solved one of the main problems I'm having with my business. Any help is greatly appreciated.
Image & Video Optimization | | Smallbusinessdoctor0 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Multiple Vacation Rentals Local Listings
A client of ours is a vacation rental company with over 50 properties (each property is only marketed through this company). They recently asked if they could add each rental property as a listing in Google Places, Bing, Yahoo, etc. I've been doing research on whether this is advisable or can hurt them in some way. If anyone has had a similar situation, any advice would be highly appreciated. Thanks.
Image & Video Optimization | | naymark.biz0 -
Phone Numbers in Local Campaigns
Hi Mozzers, I have a both an 800 number and a local number for a local business client, with both featured on the site. Which number should I feature on the Google places, Google+ and local citations — the local number, the 800 number, or both? Any help appreciated.
Image & Video Optimization | | waynekolenchuk0 -
Google+ local SEO question regarding attorney services
Should attorneys check the boxes for: 1. My business has service areas where I visit customers at their location and
Image & Video Optimization | | cgman
2. I serve customers at my business address (within x miles) This is for a law firm that sees clients in the office, as well as making accommodations to visit them at their location when they are unable to come to the office.0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
In-house search engine
I'm looking at integrating a better search engine solution on our site and looking for some input on what other people use. I'm aware of SLI Search and Lucene by Apache, do you have any other suggestions for us to look at? Thanks
Image & Video Optimization | | JDatSB0 -
Google Images in Normal Search
If you search for the term, "Crappie". Listed 4th is a row of images. These kinds of images always seem to grab my attention above the actual search results-- or at least they do for a moment. These images seem to be in order of google images rankings. I may try to take a swing at ranking for these images. Is there anything else I should know before I start? I can't seem to find any guidance on the topic. Thanks
Image & Video Optimization | | terran0