Sudden Site Rankings Drop
-
Good day guys,
We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17).
There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well.
I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all.
So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings?
Kind Regards,
Roderic
-
G'day John,
Currently our PA/DA is higher than all other sites that are on the first page for keywords such "spray booth" and "spraybooth". Besides that, we have more links than the others as well. The only reason I can think of is that they are ranking higher then us due to their domain age?
Also, link building has been steadily.
-
Thank you for your suggestions!
-
I also agree with the over-optimization ... the nav structure seems a bit heavy right at the top.
-
Here's some suggestion you might want to consider:
http://www.junair.com.au/spray-booth-products/ >> leads to 404 page, after visiting the 3rd level links , when you click on this link again doesn't work.maybe some miss-configurations there to solve.
The menu links beneath /spray-booth-products are leading to the root of your domain.you might consider to move them into a sub-folder structure.
In general I'd suggest to check your menu and usability structure.
Everything else looks to be seo optimized, but maybe you have been hit by Over-optimization????
-
And so the questions begin....
What about the quality of your incoming links? What are your "spray booth" competitors doing? Any changes there? Have you been steadily building links and content or did you post it all up at once?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google rankings
I have encountered a serious problem with google rankings and the sequence of events goes like this for a high volume phrase. I make changes to the page which gets a score of 98 in Moz and equally good scores in other tools. I resubmit the page to Google for searching via crawl in google webmasters. After about 1/2 to 1 day, the page will be ranked between 30 and 50. Within another 1/2 to 1 day, the ranking goes completely away. This page has much higher scores than pages that are ranked. Other phrases continue to rank OK.
On-Page Optimization | | tiedyedshop0 -
Microsite and main website alternate in rankings
Hi all, I just noticed a potential issue with our websites. We have two ecommerce websites, one is a very large one selling all sorts of products, while the microsite focuses on a small segment of products. All products sold on the microsite are also sold on the main website. In the beginning of September, we upgraded the microsite to the same script that the main website uses to make it mobile friendly and update the design. They now look very similar. Before, both websites used to rank on page 1 for a specific keyword. I have noticed that since we upgraded the microsite, the two websites have been taking turns ranking for the keyword. For a few weeks the microsite ranks and the main website doesn't rank for the keyword. Then for a few weeks only the main website ranks and the microsite doesn't. I think the reason this is happening is that Google understands that the content is the same and the websites are both owned by the same company. Fair enough. I remember reading an article about this phenomenon before but can't remember where. Does anyone know which article I'm talking about (it would have been on an SEO blog/website, e.g. Moz, SEJ, SE Roundtable etc)? I'm not even sure what this phenomenon is called. If we can only have one of the pages rank, we would prefer it to be the microsite at all times. Would a canonical tag on the main website referring to the URL on the microsite fix this? I think at the moment the product descriptions are either very similar or identical. Would it help to make them more different to get both to rank again if that is what we wanted to do? In the end it is still the same product being sold by the same company - after Google has already sort of merged the two, would they "un-merge" them if the content was more different? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Why Does This Site Rank Well?
I noticed recently that the website of a local church (http://www.lifepointfc.com/) has climbed toward the top of the SERPS, and I cannot figure out why. The on-site SEO seems mediocre, at best, and their domain authority is 15 while their homepage authority is just 19. Does anyone see how they are working their SEO magic?
On-Page Optimization | | cbizzle0 -
Trying to understand why i do not rank well for this keyword
Hi, i am working on a page at the moment and i am trying to work out why i do not rank well for the keyword gastric band hypnotherapy or gastric band hypnosis. The page is http://www.in2town.co.uk/Gastric-Band-Hypnotherapy any help on what i need to change to start ranking well would be of a great help
On-Page Optimization | | ClaireH-1848860 -
Does anyone know of a Domain auction site that includes MOZ rankings?
Trying to locate a site that has this as part of the search criteria
On-Page Optimization | | hooopdream0 -
How long does it take for Google to see Changes to a site?
Hi, I have a low PR site (PR 1) that I am starting to work on. Ingeneral when you make changes to my site how long would it take Google to recognize and index those changes? The reason I am wondering is because the site I am working on had a lot of duplicate content (around 700 pages), I got rid of it all, but I wasn't sure how long it would take Google to spider all these pages and re-index them since the site is low PR. Thanks, Ken
On-Page Optimization | | Jason_3420 -
Site Stucture Advice - Keyword Dillema
I am creating a new site and am looking for some advice on how to structure the site Using Google's keyword search tool it seems like I have a dilemma in that about 50% of the keyword pairs are contained in 10 keyword pairs that are similar The first two pairs have about 49% of the traffic and only differ between plural / singular, not quite sure how to handle that, or if google has a method to make these more or less synonomous The last 8 pairs are roughly similar in distribtuion As an example (not my case, just for visualization) Mountain Bike Classes Mountain Bike Instruction Mountain Bike Workshops Mountain Bike Training Etc ... which all more or less give the same results (yes some difference but they all deal with learning how to ride a mountain bike, again this is not my exact case, don't care a whit about mountain bikes 😉 I don't see giving each of those kinds of pairs their own page since the content would be pretty much the exact same, making it substantially different would also be problematic (if I am thinking about this correctly) I have a clean slate to work with from a site perspective so I am wondering how people here would, or better yet have handled similar situations
On-Page Optimization | | bThere0