Adwords Bulk Discount
-
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
-
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
-
That's clearly deceptive pricing. By Adwords partner standards they must share costs of Adwords campaigns.
Report them.
-
Call google ask them
-
We've no intention of using them... Just that they've made these claims that there is some magic Google agency discount out there somewhere! But I can't find any evidence of such...
-
I would check into them over billing the price per click etc
-
No and thats the big issue here, you get reports on their 'platform' only, no access to the actual adwords account...
-
who's credit card is on the adwords bill? Maybe they are lying about clicks and costs- do you get access to account?
-
Asked exactly that... They reckon they make their commission on part of the discount they receive through from Google.... So say they receive a 10% discount, they are passing 5% on to us... Essentially i'm looking to discredit their claim that they receive some sort of special pricing from Google...!
-
if they dont charge a management fee how do they make money?
-
Yep eating into the management fee was my original thought but, they claim they don't charge a management fee! I just can't understand how they're making such a claim... Bizzarre...
-
We manage accounts over 50k a month and get no discounts from our google account reps. My guess is they are just factoring it into the management fee likeAlastair said
-
I don't think they do offer discounts, they'll probably just absorb it in their management fee instead. Google does have a partner program where you add budget in bulk, but I haven't heard of discounts
http://www.google.co.uk/intl/en/ads/premiersmbpartner/partners-details.html#eligibility
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdWords Device-Level Bid Adjustments for Tablet not working for me
Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on? http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.
Paid Search Marketing | | UnderRugSwept0 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
I'm having an issue with tracking some conversions in adwords. Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions. Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum. Is there something I'm missing? Thanks!
Paid Search Marketing | | OOMDODigital0 -
How Can I Increase Conversions from English Speaking Countries in AdWords?
Hello, So here is the gist: Our company provides credit card processing services primarily to e-commerce businesses. I began managing Google AdWords in-house this past April. I started out by not excluding any countries, but received leads from merchants living in countries we could not serve due to risk of fraud. Then, I excluded countries our company could not work with to eliminate unwanted costs. I then took it one step further and targeted only countries our company can serve. My campaigns performed very well. This month, I have been averaging nearly 14 conversions per day. [I should also add that four campaigns are Search and Display, one is remarketing so it is Display only, and two are Search only. Prior to what you will read in the paragraph below, the majority of our conversions came from the Display network, but we had a significantly higher conversion rate with our Search conversions.] However, throughout all of this, we received very few conversion from English-speaking countries--primarily the US, UK, Canada, and Australia. Yesterday afternoon, July 15, I targeted only those four countries. When I came into work this morning, I saw that we received very few impressions and only 7 clicks (as opposed to more than 500,000+ impressions in one day and 1,500-2,400 clicks in one day). I am no Google AdWords expert, but I do understand that searching these terms in the US, UK, Canada, and Australia may be more competitive, which will require a higher CPC. I set it so Google manages my CPC, so I would assume this would adjust while staying within my daily budget. I do not know what to do, but am in dire need of guidance. I do not know where to look online for help and Google AdWords Live Chat is not working. Thank you in advance,
Paid Search Marketing | | Instabill
Meghan0 -
Adwords enhanced campaigns - Specify alternate destination URLs
Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Adwords quality score is bull?
Is it me or is Google Adwords quality score a load of bull. I use part numbers as my keywords and have virtually the same landing page for each one. The only difference is the order of the paragraphs in my descriptions, the product attributes and the SKU. so why does one part get an 7 and the other a 5? Surely they should be the same?
Paid Search Marketing | | DavidLenehan0