Platform Migration Challenge
-
Our website is running on a 2004 Microsoft Access DB and it’s time to ditch it…
We have a new site created using .php with a sql DB.
How can we maintain the back links and general goodwill created over time?
Example… how do we redirect something like
http://www.simplastics.com/details.asp?subcat=35917617&itm=2916 to
http://www.simplastics.com/30240 <--- (new address will look like this)
thanks
-
Thanks for the insight...
Simplastics.com currently runs on IIS, however, the new site will run on a Linux based server with PHP and SQL db.
As for the 30240 trailer (LOL) unfortunately that is a misguided application of part numbers by a particular manufacturer (we don't like it either as it spiders like a zip code instead of a part number).
The new site utilizes a Magento shopping cart so we're committed to Linux.
Considering the migration to a new platform, what would be your recommendation?
-
You need to 301 redirect your links. i dont like your new urls though, using numbers does not help SEO.
If you have an IIS server these things are easy to do.
http://www.seomoz.org/ugc/microsoft-technologies-and-seo-web-development
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Magento site to Shopify Plus without dropping in SERPS
We have been looking at moving our ecommerce store www.pretavoir.co.uk from Magento to Shopify Plus. However, as we rank quite well at present we are interested in hearing experience others may have had making this change and also any advice that you may have... Also, any general comments on Shopify appreciated..
Web Design | | seanmccauley0 -
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
Migrate from HTML to Wordpress?
My website is currently HTML because in the past, I liked a more hands-on approach and liked to have a high level of control over my code. My organic search rankings are very good. I do have a blog on wordpress now. Despite all of this, I am considering moving to Word Press. The reason is that the fancier website techniques are very easy to achieve with a wordpress theme or plug-in. And some changes, such as menu, can be done at the high level versus the entire site. Auto-responsive is built within the themes, so anytime a new device comes out, they update it so I don't have to. And, I would like to be more tightly integrated with my blog. I am also getting to the points that I have no time to code and would like something a little simpler to maintain. BUT, I am scared to make the move and then completely lose my organic rankings. I know that I will have to 301 all of the pages. And I know that I will have to maintain all my current on-page SEO by paying close attention to the headers and whatnot. Do you all think that it is worth making the switch? Is there a good chance my organic rankings will drop?
Web Design | | CalicoKitty20000 -
We use bigcommerce platform and want to access the bigcommerce server to change the way our product images display
Hi We use bigcommerce and want to chage the way we display multiple images for our products. At the moment in bigcommerce you switch between images by clicking the next image, we want the images to change when we hover the curser over the image. Does anyone know how to do this ? Regards Adrienne
Web Design | | CostumeD0 -
SSL, SEO, and Site Migration question
When migrating a site to a new url and one where the old url had no https and the new url will be full https does it matter if the 301 redirect points at http://thisisthenewsite.com ? Meaning, should the new site have the ssl / https up prior to redirecting the old site? Does it matter if you redirect the old site to http://thisisthenewsite.com or https://thisisthenewsite.com? Since the site will force to https anyway?
Web Design | | Atlanta-SMO0 -
Content Migration & cost of moving pages
Hope you are all having a great day! I am wondering if anyone would be able to provide general feedback. I work for a medium size company in Chicago. Currently our site is static html and we are seeking to migrate to Wordpress. After speaking with a number of website companies and receiving proposals, I am trying to understand if there is an approximate going rate or range for moving content from static html to a CMS like Wordpress? i.e. a cost per page? We don't have any dynamic content. Most of our pages are text and images. The site itself, including the blog is around 220 pages. Thanks in advance for any insight or resources!
Web Design | | SEOSponge0 -
Best Practice For Website Redesign & Migration
Hi, I'm looking to redesign my current live website to a new Wordpress site using "Studiopress Enterprise Theme". I'm new to Wordpress and therefore will be embarking on lots of testing & development.
Web Design | | Mark_Ch
I do not want to hurt my current live website whilst testing the new Wordpress site. However, it would be nice to bring the test site into the current live environment without changing untold urls, etc. Question
What is the best practice to setup this new Wordpress environment for my domain: www.sampledomain.co.uk How would you restrict Google, Bing, etc from indexing, etc. whilst testing in the live environment. What other consideration should I be aware of Thanks Mark0 -
301 forwarding during site migration problem - several url versions of the same page....
Hello, I'm migrating from an old site to a new site, and 301 forwarding many of the pages... My key problem is this I'm seeing www.website.com/ indexed in SE and www.website.com/default.aspx in showing as URL when I'm on homepage - should I simply 301 forward both of these? Then for several internal pages there are 2/3 versions of each page indexed. Canonicalization issues. Again, I'm wondering whether I should 301 forward each URL even if there are several different indexed URLs for the same page? Your advice will be welcome! Thanks in advance - Luke
Web Design | | McTaggart0