Platform Migration Challenge
-
Our website is running on a 2004 Microsoft Access DB and it’s time to ditch it…
We have a new site created using .php with a sql DB.
How can we maintain the back links and general goodwill created over time?
Example… how do we redirect something like
http://www.simplastics.com/details.asp?subcat=35917617&itm=2916 to
http://www.simplastics.com/30240 <--- (new address will look like this)
thanks
-
Thanks for the insight...
Simplastics.com currently runs on IIS, however, the new site will run on a Linux based server with PHP and SQL db.
As for the 30240 trailer (LOL) unfortunately that is a misguided application of part numbers by a particular manufacturer (we don't like it either as it spiders like a zip code instead of a part number).
The new site utilizes a Magento shopping cart so we're committed to Linux.
Considering the migration to a new platform, what would be your recommendation?
-
You need to 301 redirect your links. i dont like your new urls though, using numbers does not help SEO.
If you have an IIS server these things are easy to do.
http://www.seomoz.org/ugc/microsoft-technologies-and-seo-web-development
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
What are the downsides and/or challenges to putting page paths (www.example.com/pagepath) on a different server?
Hi, Our company is organized into three different segments and our development team recently needed to switch a portion of the business to subdomain because they wanted to move to a different server platform. We are now seeing the impact of moving this segment of the business to a subdomain on the main domain. SEO is hurting and our MOZ score has dropped significantly. One fix they are debating is moving everything back to one domain, but place segments of the business on different page paths and hosting specific paths on different servers. I.e. the main domain could be www.example.com hosted in one location and then www.example.com/segment1 would be hosted on a different server. They are hoping to accomplish this using some sort of proxy/caching redirection solution. The goal of this change would be to recapture our domain strength. Is this something that is a good option or no? If not, what are the challenges and issues you see arising from doing something like that as I don't know of any other site set up like this. Thanks in advance.
Web Design | | bradgreene0 -
What Website Platform would you use?
We are considering 1 maybe 3 websites (1 new 2 redesign) there are so many options with technology rolling over every 3 years it seems. Here are my obstacles: Wordpress: dynamic but easily hacked, often needs updating Joomla: attractive, but cumbersome to manage Custom: sleek and easier to manage, but gets outdated quickly Here are some variables: 80+ products, E-Commerce, Dynamic, Blog, Tons of images, SEO friendly, MUST not lose our rankings! OK, Moz friends, What do you recommend?
Web Design | | KevnJr0 -
Migrate from HTML to Wordpress?
My website is currently HTML because in the past, I liked a more hands-on approach and liked to have a high level of control over my code. My organic search rankings are very good. I do have a blog on wordpress now. Despite all of this, I am considering moving to Word Press. The reason is that the fancier website techniques are very easy to achieve with a wordpress theme or plug-in. And some changes, such as menu, can be done at the high level versus the entire site. Auto-responsive is built within the themes, so anytime a new device comes out, they update it so I don't have to. And, I would like to be more tightly integrated with my blog. I am also getting to the points that I have no time to code and would like something a little simpler to maintain. BUT, I am scared to make the move and then completely lose my organic rankings. I know that I will have to 301 all of the pages. And I know that I will have to maintain all my current on-page SEO by paying close attention to the headers and whatnot. Do you all think that it is worth making the switch? Is there a good chance my organic rankings will drop?
Web Design | | CalicoKitty20000 -
We use bigcommerce platform and want to access the bigcommerce server to change the way our product images display
Hi We use bigcommerce and want to chage the way we display multiple images for our products. At the moment in bigcommerce you switch between images by clicking the next image, we want the images to change when we hover the curser over the image. Does anyone know how to do this ? Regards Adrienne
Web Design | | CostumeD0 -
SSL, SEO, and Site Migration question
When migrating a site to a new url and one where the old url had no https and the new url will be full https does it matter if the 301 redirect points at http://thisisthenewsite.com ? Meaning, should the new site have the ssl / https up prior to redirecting the old site? Does it matter if you redirect the old site to http://thisisthenewsite.com or https://thisisthenewsite.com? Since the site will force to https anyway?
Web Design | | Atlanta-SMO0 -
Best Practice For Website Redesign & Migration
Hi, I'm looking to redesign my current live website to a new Wordpress site using "Studiopress Enterprise Theme". I'm new to Wordpress and therefore will be embarking on lots of testing & development.
Web Design | | Mark_Ch
I do not want to hurt my current live website whilst testing the new Wordpress site. However, it would be nice to bring the test site into the current live environment without changing untold urls, etc. Question
What is the best practice to setup this new Wordpress environment for my domain: www.sampledomain.co.uk How would you restrict Google, Bing, etc from indexing, etc. whilst testing in the live environment. What other consideration should I be aware of Thanks Mark0 -
Advice on migrating from .com to .co.uk without dropping in rank?
I have a retail business in the UK whose website has *.com address and it has taken 3 years to reach a page rank of 3. We are building an updated site which will have a completely new url structure and optimized for SEO. We are considering launching the new site at a *.co.uk as we understand this will have advantages in local search and ranking as we are primarily targeting UK traffic. Does anyone have comments on **.com vs .co.uk and/or have any advice on how to handle the migration while minimizing any drop in traffic and ranking?
Web Design | | brian.james0