On Page Optimization
-
Hey its question time for me today.....lol,
I an using the SEOmoz On Page Optimization Tool and so far I have optimized my home page for one term"web design edinburgh" started at an F now its an A (Good Boy!)
So I wasn wondering what poeples views were on the best way to do this? What I was thinking about doing was optimizing my site for 1 main Keyword/ Phrase per page.
For instance Home Page - Keyphrase - "web design edinburgh"
Web Design Page - "Web Development" not sure to make it" web development" or "web development edinburgh"
SEO page - "Search Engine Optimisation" and so on........
So I would end up with a potential of say 6 landing pages each optimised for a certain keyword/phrase!
Is this a good idea, or is there a better method I could employ?
Thanks for sharing again.
Kind Regards,
Craig
Fenton IT
-
Thanks Pat,
Its always a tough gig making the sense of the content whilst trying to sensibly input the keywords.lol
Craig
-
Hi Craig,
You should also do some research on the keywords that you are trying to rank for. For example, you are going to try to rank for the keyword "web development" this is going to be pretty tough since it is a super competitive keyword where a lot of websites have a very high domain and page authority already. You might want to try to check out a keyword that is a little more targeted, you will have a much better chance at ranking well and your CTR will be much higher!
But yes you have the right idea. Target a certain keyword for each page, maybe a second if it makes sense and go from there.
Pat
-
Craig,
From what I hear, each page should have 1 goal. So if you optimize each page for those one or two key terms then you should be good.
I would definitely include a "location" term within your keywords. Try different ways to mix it up...
"Web design Edinburgh" - "Edinburh Web designer" - "Web design in Edinburgh"
The difficulty comes when writing out your page copy without repeating yourself or saying "Web design Edinburgh" without it looking spammy.
Best of luck,
Cy
-
Hi Craig,
I would definitely recommend this method.
It is much better to have a wide spread of keywords within your website, because if two pages use the same keyword then they will be competing with one another for ranking, and this is not what you want.
Optimise the titles and the content around one or two major keywords; for example, 'Web Development Edinburgh' (it doesn't hurt to add Edinburgh here as you will also be optimising for Web Development as a short tail keyword anyway.
Hope this helps.
Matt.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
Pages optimised for similar subjects...?
Hello all, I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
Keyword Research | | GetDotted
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things. An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is... Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?0 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
Should I keep subpages for item types or condense information all on one page?
So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for. Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase ) This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least. Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing. Besides being as general as possible when posting questions here. 🙂 Thanks for any feedback and even crystal ball guesses.
Keyword Research | | Deacyde0 -
How do you create landing pages with different domains?
I am wondering how do I create landing pages with differing domains? We recently acquired some other domains that will hopefully help with our SEO, Key Word targeting. I understand how to create the landing page but I don't know how to link it to our other domain. I was thinking about a rel canonical but will that defeat the purpose of the landing page, in terms of ranking? I guess the issue that I am facing is when we start up these new domains they will not have the Domain Authority or the Page Authority of our main site. I would like to try and get them ranked organically as well as PPC. Thanks.
Keyword Research | | LovingatYourBest0 -
Does Anchor Text in Links Count When Google Looks at Overall Keywords on the Page?
So, on our site, we have a list of related blog posts on a page that focuses on bamboo flooring. These blogs posts have anchor text like "What's the best bamboo flooring?" "How to install bamboo flooring." "Yada yada bamboo flooring yada." Because the main keyword for the page is bamboo flooring, would the presence of these words within anchor text on the page be considered as keywords on the bamboo flooring page, affecting that page and possibly stuffing within that page?
Keyword Research | | Syed10 -
Need to build a lot of new pages - up to 1,000 - where do I start?
We have about 300 main keywords and we are receiving an almost equivalent amount of traffic for long tail phrases. These long tail phrases are more specific though, and are almost different queries entirelly. For example " keyword " is generally the same question as "keyword for sale" but "keyword" is not necessarily the same question as "aftermarket keyword" So my question is, how do you go about creating a BUNCH of new pages?
Keyword Research | | TylerAbernethy0 -
Keyword analysis/optimization for blog sites (avoiding self cannibalization)
Hi there, I work on a site that has regular blog and article posts (or at least, we're shooting for regular), and I'm trying to work on a fluid approach for keyword analysis and optimization. I am wondering...is it best to research new keywords for each new post? I am unsure of what the effect is of optimizing multiple pages for the same keyword. I've been using the SEOmoz report card tool to grade my on page optimization, and I noticed one of the criteria was to avoid self cannibalization. Will I be competing against myself if I optimize multiple pages for the same keyword? I'm worried about what will happen in a month or two when I run out of common keywords and have to start optimizing our latest posts around really obscure keywords. Am I thinking about this the right way? Thanks!
Keyword Research | | MikeQ-BACC0