On Page Optimization
-
Hey its question time for me today.....lol,
I an using the SEOmoz On Page Optimization Tool and so far I have optimized my home page for one term"web design edinburgh" started at an F now its an A (Good Boy!)
So I wasn wondering what poeples views were on the best way to do this? What I was thinking about doing was optimizing my site for 1 main Keyword/ Phrase per page.
For instance Home Page - Keyphrase - "web design edinburgh"
Web Design Page - "Web Development" not sure to make it" web development" or "web development edinburgh"
SEO page - "Search Engine Optimisation" and so on........
So I would end up with a potential of say 6 landing pages each optimised for a certain keyword/phrase!
Is this a good idea, or is there a better method I could employ?
Thanks for sharing again.
Kind Regards,
Craig
Fenton IT
-
Thanks Pat,
Its always a tough gig making the sense of the content whilst trying to sensibly input the keywords.lol
Craig
-
Hi Craig,
You should also do some research on the keywords that you are trying to rank for. For example, you are going to try to rank for the keyword "web development" this is going to be pretty tough since it is a super competitive keyword where a lot of websites have a very high domain and page authority already. You might want to try to check out a keyword that is a little more targeted, you will have a much better chance at ranking well and your CTR will be much higher!
But yes you have the right idea. Target a certain keyword for each page, maybe a second if it makes sense and go from there.
Pat
-
Craig,
From what I hear, each page should have 1 goal. So if you optimize each page for those one or two key terms then you should be good.
I would definitely include a "location" term within your keywords. Try different ways to mix it up...
"Web design Edinburgh" - "Edinburh Web designer" - "Web design in Edinburgh"
The difficulty comes when writing out your page copy without repeating yourself or saying "Web design Edinburgh" without it looking spammy.
Best of luck,
Cy
-
Hi Craig,
I would definitely recommend this method.
It is much better to have a wide spread of keywords within your website, because if two pages use the same keyword then they will be competing with one another for ranking, and this is not what you want.
Optimise the titles and the content around one or two major keywords; for example, 'Web Development Edinburgh' (it doesn't hurt to add Edinburgh here as you will also be optimising for Web Development as a short tail keyword anyway.
Hope this helps.
Matt.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What keywords are people using that get them to my website page
I have several pages that get a lot of visits, and 90% of the traffic is from Google searches. How can I discover what the search terms are that bring people to these pages?
Keyword Research | | obgproject1 -
Should we target Outsource and Offshore on same page?
While doing keyword research I found out that there are 2 keywords with same search count and difficulty level.
Keyword Research | | harshal.khatavkar
Outsource Engineering Design India
Offshore Engineering Design India My question is, should I create 2 separate pages for these keywords with the addition of their extended related keywords or just keep one long page with both these keywords targeted? Technically, Outsource and Offshore have separate meanings but on SERP it seems like both are searched for the same purpose. Can you please share your views on this? Thanks0 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
Does combining keywords in the page title help or hurt you?
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords: Elliptical trainer – 3.,600 searches Elliptical machine – 14,800 searches Elliptical trainer machine - 22 searches I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
Keyword Research | | ChristieC1 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Optimizing for Local Terms
I am just building my website and planning keyword strategy for my pages. How much is too much in terms of optimizing locally? So if I want "web design firm birmingham al," is it overkill to add that in the URL slug, title tag, essentially all the on-page optimization? /web-design-firm-birmingham-al much uglier than web-design-firm Obviously, would prefer to think big and believe it can go beyond one city to compete in other markets statewide or regionally, thus, optimizing for one city is too narrow (and there's the ugly url thing). I'm working on offsite local optimization, so I'm thinking this will not be necessary. Thoughts?
Keyword Research | | csmithal0