Linking between your own websites- yay or nay?
-
Hi Guys
I have 4 different niche websites in the healthcare area and wondering is it a safe strategy to link between them? I'm not sure if this is frowned upon by the search engines.
I have heard the term 'link wheel', but I'm not sure if this is what a link wheel would be.
I do have 2 sites that are much more important than the other 2. One is a directory of practitioners and the other is my main site of my healthcare business. The 2 other websites are smaller niche markets that I also service.
My directory was previously hurt by the Penguin update because I was using Linkvana and blog networks and the anchor text was too specific. I have discontinued using any blog networks or 'quick link' strategies. I'm now implementing a guest posting strategy on reputable websites.
I want to do everything buy the book now and thought I should check before any new linking strategy.
Thanks in advance!
Clinton
-
Thanks Malcolm. That's sound advice.
-
The risk is still there if Google manages to find a connection. You ideally need different C-Block IP hosts as mentioned to link sites together to gain benefit. Although I would avoid the whole 'Blog network' and 'link wheel' idea, don't try and only link your sites together in a wheel. I have seen sites do this - shoot up the rankings brag about it and then never to be seen again.
-
OK. Thanks Francisco. That makes sense. So if these websites are hosted with different hosting companies, I am a little less at risk?
-
C-Blocks are groups of domains with an administrative relationship between them. Linking domains residing on the same C-Block often indicates websites that have the same owner.
-
Thanks Francisco. I'm not sure what a c-block is though. Can you clarify?
-
If they are on the same c-block, then I probably wouldn't link them. Instead I would focus on doing what is best for the user and optimize for conversions. I definitely wouldn't link a non-relative website to another or the Penguin site.
-
OK. That's helpful. Thank you!
-
This could come off as a "Blog Network" to Google and would be frowned upon. Since your Directory was dinged, I wouldn't associate it with your other websites. Personally I had 5 sites myself that were all in a "General" niche but a little different and all linking up with each other. They did not get penalized or anything but as soon as those updates rolled out I removed their linking structure. Better to be safe than sorry!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Internal Linking
OSE only shows me as having 24 internal links on my home page. My internal links and total links are far less than my competitors, some of whom have 1700 on a single page. My site is www.CenterCityTeam.com and an example of a competitor with far more internal links is www.McCannTeam.com. 1) How do I get that many internal links on a page and 2) do I even want to?
Link Building | | frankdefazio0 -
Reciprocal links
I've heard that reciprocal links don't count anymore. If i stop linking to a person that links to me, will that link to my website start counting? Do reciprocal links count at all in google? Anchor text? anything? Thanks in advance! Ron
Link Building | | Ron100 -
How Can a website with Far lower links and authority outrank me?
I Have a competitor clearly using incorrect methods to rank, How can they be coming in ahead of me? Pages are are all keyword stuffed, site is only 1 year old. It looks like their main source is Press Releases for backlinks. How long does it usually take google weed these people out? Thx!
Link Building | | TP_Marketing0 -
What are the new ways of Link Building which will get quality links?
Hi We are doing following kinds of Link Building: 1. Article marketing 2. Directory Submission 3. Guest Blogging 4. Press Release submission 5. Infographics (Viral Marketing) I know blog commenting and links from discussion forums are considered as greyhat / blackhat by google. So I want suggestions on some other ethical(Whitehat SEO) ways of Link Building to get quality Links. Also suggest me some Free article submission sites which give " dofollow-links" Thank You
Link Building | | Virrtuo0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0