Linking between your own websites- yay or nay?
-
Hi Guys
I have 4 different niche websites in the healthcare area and wondering is it a safe strategy to link between them? I'm not sure if this is frowned upon by the search engines.
I have heard the term 'link wheel', but I'm not sure if this is what a link wheel would be.
I do have 2 sites that are much more important than the other 2. One is a directory of practitioners and the other is my main site of my healthcare business. The 2 other websites are smaller niche markets that I also service.
My directory was previously hurt by the Penguin update because I was using Linkvana and blog networks and the anchor text was too specific. I have discontinued using any blog networks or 'quick link' strategies. I'm now implementing a guest posting strategy on reputable websites.
I want to do everything buy the book now and thought I should check before any new linking strategy.
Thanks in advance!
Clinton
-
Thanks Malcolm. That's sound advice.
-
The risk is still there if Google manages to find a connection. You ideally need different C-Block IP hosts as mentioned to link sites together to gain benefit. Although I would avoid the whole 'Blog network' and 'link wheel' idea, don't try and only link your sites together in a wheel. I have seen sites do this - shoot up the rankings brag about it and then never to be seen again.
-
OK. Thanks Francisco. That makes sense. So if these websites are hosted with different hosting companies, I am a little less at risk?
-
C-Blocks are groups of domains with an administrative relationship between them. Linking domains residing on the same C-Block often indicates websites that have the same owner.
-
Thanks Francisco. I'm not sure what a c-block is though. Can you clarify?
-
If they are on the same c-block, then I probably wouldn't link them. Instead I would focus on doing what is best for the user and optimize for conversions. I definitely wouldn't link a non-relative website to another or the Penguin site.
-
OK. That's helpful. Thank you!
-
This could come off as a "Blog Network" to Google and would be frowned upon. Since your Directory was dinged, I wouldn't associate it with your other websites. Personally I had 5 sites myself that were all in a "General" niche but a little different and all linking up with each other. They did not get penalized or anything but as soon as those updates rolled out I removed their linking structure. Better to be safe than sorry!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Links
I need some advice... I've noticed our link profile has increased with many comments links --- something I certainly have not pursued manually. I'm new to disavowing links. However, before I go ahead and disavow them, I'd like to ask how harmful these links are and would you recommend this is something I can do myself (relatively novice SEO) or if you'd recommend someone who could do this for a reasonable cost. In one instance, the link from this comment thread is with the anchor text, "porn"... Certainly not something we want to rank for, haha! I look forward to your advice
Link Building | | LukeBTDT0 -
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Where can I get a list of broken links to my client's website?
I have a client who owns a website that attracted a large number of links to internal pages of their sites. Without realising the value of those links, they removed every page of their website other than the home pages that now reads, "new website coming soon". How can I get a list of every website still linking to the (now broken) internal pages of their site?
Link Building | | richdan0 -
Groups of Links?
If I have lets say 5 sites and I am able to negotiate a link on a highly ranking site for all five of them together would there be potential for penalty for linking them together on other sites as well?
Link Building | | smallinov0 -
Are Non Followed links good or bad for my website?
I have 3,000 followed links and a 1,000 non followed links. The non followed links are from an advertising campaign. Do these hurt or help me? Thanks Ron
Link Building | | bsofttech0 -
Do links from a Tumblr blog count as inbound links?
That's it. I'm thinking of making a Tumblre blog (s) for inbound links. Is it worthwhile?
Link Building | | Spreader73760